Facebook now holds a secure place behind YouTube as a video content property as online streaming continues to grow, according to the latest comScore rankings. Read the release. A year ago, comScore’s July 2011 video rankings had Facebook in the number three spot, behind video music site Vevo. Google Sites, as comScore identifies YouTube along […]
Demand Media’s Q2 earnings beat Wall St.’s expectations last week, as the content aggregator (don’t call them a “content farm,” okay?) and owner of eHow, Livestrong and Cracked posted its first, albeit slight, profit since issuing its IPO over a year ago. The company has attributed much of its growth to social media, something that traditional […]
Sarah Chubb, widely respected as the person who helped form Condé Nast’s digital division over a decade ago, has joined online luxury deals site Gilt Groupe’s local site network Gilt City as its President. Read the release. A magazine vet through two decades, most of which was at Condé Nast, Chubb left the publisher after […]
Internet radio player Pandora has had some ups and downs since going public a year ago. For example, in the past month, streaming music service Spotify began directly competing against Pandora with its own internet radio offering. A month before, Pandora unveiled an advertiser-friendly update to its mobile apps – to withering reviews from users […]
A new Nielsen targeting product aims to let advertisers buy online audiences based on their TV consumption patterns. It’s an extension of what the measurement firm has already done linking CPG purchase data to online media, and another mile marker on Nielsen’s road map for a digital media marketplace geared to the needs of broadcast […]
Vibrant Media has been trying to get marketers and publishers to think of it as more than an “in-text” contextual ad provider, placing more emphasis on video and photos. It’s been also making some key hires. The latest is Tom Iler, the former SVP and CIO at AOL Advertising. Read the release. (This post has […]
Online video ad platform TubeMogul is expanding into Canada, as spending on streams continues its years-long double-digit gains. Still, the space is still held back by a lack of standard measurements. The online video ad dollars being funneled through real-time bidding platforms remains a relative drop in the overall $30 billion dollar U.S. digital ad […]
In Q2, as it has for the past year, AOL’s third party network revenue rose by double digits, while U.S. display dollars remained flat. Read the earnings release. During the earnings call with investors, who once again saw their low expectations exceeded by AOL’s performance, CEO Tim Armstrong batted back questions about the advertising challenge […]
Retargeting specialist AdRoll began its life in 2007 as an ordinary ad network, looking to solve the problems of display advertising that still plague marketers and publishers. The company, which grew out of work with semantic advertising and a history of thinking deeply about artificial intelligence on the part of its founders, CEO Aaron Bell […]
Yahoo followed yesterday’s big news that Google product veteran Marissa Mayer was its new CEO with a Q2 earnings report consisting of small, barely-better-than-flat revenue and profit gains. Read the release. Display revenue was $473 million (excluding traffic acquisition costs), representing a 1 percent increase over Q2 2011. To put that number in context, in […]
Having lost its display dominance last year to Google and Facebook, Yahoo has turned to high-profile Google veteran Marissa Mayer to help reverse the company’s decline. Read the release. In making the choice, Yahoo has decided to replace widely respected digital ad sales veteran Ross Levinsohn, who had been serving as CEO on an interim […]
Now that NBC Universal has bought back the remaining half of MSNBC.com from former joint venture partner Microsoft, executives say that much of the decision-making and focus of the site’s ad sales will remain in place. It’s worth stating, for perhaps what is soon to be the last time, that MSNBC.com the website bore little […]
Over the past two years, blog network Say Media has attempted to evolve from its origins as an ad network into something resembling a traditional media company. It has developed broad content brands like the female-focused XOJane and bought others, such as the generalist digital tech news site ReadWriteWeb. For those properties in its immediate portfolio, […]
Ross Cohen has been tapped by Viacom as its first SVP of Digital Inventory Strategy, as the company that owns MTV Networks looks for better ways to manage advertisers’ and agencies’ growing demand for audience buying. Cohen, a former VP and business development exec at Worldnow, will report to Rich Eigendorff, Chief Operating Officer for […]
In-image ad platform GumGum has spent the past year building up its sales team, following last October’s $7 million VC round, which brought the company a total of $11 million raised since opening its doors four years ago. Over the summer, Los Angeles-based GumGum brought in a new sales head: Robert Elder from Independent Television […]
The ad tech ‘animal’ comes in different shapes and sizes. For co-founders Amit Shah and Scott Switzer, the ‘animal’ is analytical as their growing analytics startup, Jirafe, aims to provide merchant publishers a better view on their digital business – including ads, sales, conversions and more. So far the company has impressed 5,000 ecommerce clients […]
With close to 10 years of online ad experience, Jos Moore has seen different roles and roll-outs as part of the ads unit team at Microsoft. Today, she’s the GM in charge of “advertising incubations” at Microsoft which includes incubating the next ad ‘steps’ for online calling service Skype – formally acquired by Microsoft in […]
The search for a better understanding of a digital ad’s effectiveness remains hot. And with today’s purchase of Vizu, announced this morning, Nielsen says its clients will be able to measure their online branding campaigns in something like real-time. Not only that, Nielsen says it wants to help them optimize their audience buying efforts by […]
Before Google and Facebook set the tone of how display ad spending was doing, there was ValueClick. The ad network is still a key display bellwether, but it’s also facing a number of challenges as it aims to meet the challenges posed by real-time bidding and social media. ValueClick’s Q1 earnings were a mixed bag […]
It’s no surprise that retargeting specialist Criteo believes in the value of clicks — that’s the stock in trade. For many traditional marketers and advertisers, there is the view that online advertising is a venue for low-cost, direct response advertising — as opposed to the lucrative, more creative brand marketing campaigns for traditional media. The […]
Just over a year ago, supply side platform AdMeld announced it was being sold to Google in a deal estimated at $400 million. With the integration complete, former AdMeld CEO Michael Barrett is now preparing to take on the role of chief revenue officer of Yahoo. The portal has experienced a lot of upheaval the […]
Last Thursday, media and marketing company Valassis announced the acquisition of online ad network Brand.net. Terms were not announced but the acquisition was believed to be under $50 million. Valassis said in a release that the deal “enhanced” its digital display offering and will become part of the Valassis Audience Network – a “network of […]
Bob Arnold, associate director, Global Digital Strategy at the Kellogg Company, got a huge round of applause during a talk about the cereal marketer’s approach to programmatic buying when told the crowd at the IAB’s Advertising Technology conference not to talk to bring up the topic of banner ad clicks in a meeting with him. […]
WPP Group just scored a win at the intersection of social and programmatic display. Facebook has confirmed to AdExchanger that it added the holding company’s Xaxis audience buying unit to its list of approved real-time bidding partners for the new Facebook Exchange. Xaxis is the only one of Facebook’s RTB partners to hail from within […]
It’s been a year since photo ad network Pixazza morphed into Luminate, which a wider platform for sharing, indexing and monetizing publishers’ online images. The four-year-old Google Ventures-backed Mountain View company has steadily been rebuilding itself from an “AdSense for Images” into a platform for consumer-facing image apps, as Chief Revenue Officer Chas Edwards tells […]
When the news was released that The Weather Channel had hired ad agency veteran Curt Hecht, the architect of Publicis Group’s VivaKi Nerve Center, arm of the company’s digital media buying operations and the hub of its trading desk operations, there was a bit of surprise about his move. After all, aside from the fact […]
It is time for an AdExchanger conference! (Announced! – See the speakers.) Since the site’s inception in 2008, the possibility of a conference has beckoned. It would be great to get together with the AdExchanger audience, after all. But the challenge has always been, in my opinion, “How does AdExchanger make a conference ‘special’ for […]
Today’s the “big reveal” as it relates to gTLDs – generic Top Level Domains. You know, “websitename.BIGDATA” or “websitename.DSP” or as ICANN explains, “It is an Internet domain name extension such as the familiar .com, .net, or .org. There are 280 ccTLDs but only 22 ‘generics’ in the domain name system right now, but that […]
Last week, John Battelle, founder and chairman of blog network Federated Media, decided to join the board of marketing data services and technology company Acxiom – a digital entity that could hardly be more different from FM, which has positioned itself as a proponent of “conversational marketing” that looks to connect consumers and advertisers through […]
Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to DoubleClick customers today, Mohan will outline imminent plans to consolidate DoubleClick’s fragmented menu of advertiser-facing technologies into a single […]
