For the past year, the New York Times Co. has been faced with declining digital ad revenues at its flagship newspaper and ancillary properties. For much of that time, the company has pointed to the weak economy and to the problems at the About Group. With About, which had been unable to reverse falling revenue […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. In 2007 I wrote a paper that analyzed the lack of investment from 2001 to 2006 in the basic infrastructure of ad technology. The […]
In addressing Yahoo analysts and investors publicly for the first time during Monday’s Q3 earnings call, CEO Marissa Mayer indicated she would continue a strategy employed during her years at Google: primarily purchases in the “double-digit millions,” rarely exceeding $100 million. Mayer didn’t mention companies that have been the subject of recent rumor, namely mobile […]
Last week PaidContent gave us an update on Sambreel Holdings, a fast-growing purveyor of browser plugins and other software that can alter ad space on premium websites. Some of Sambreel’s products work by displacing ad positions on sites like About.com, Google.com, NYTimes.com and other publishers, and then inserting new ads that Sambreel sells through its […]
Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years, according to IDC. Global spending on real-time bidded display ads in 2016 will be $13.9 billion, the researcher estimates in a white paper out […]
PubMatic‘s 5th annual Ad Revenue Conference took place today in New York City. Fifth annual. Like the event, the industry has matured over time. It was only 2010 when RTB was the theme for Ad Revenue. Today’s opening keynote from PubMatic CEO Rajeev Goal stressed “holistic” sales management as technology guides yield management over all […]
Digital marketing has expanded well beyond the realm of paid media, yet the old label “ad tech” persists as a blanket descriptor of this maturing industry. Are we good with this? We asked a handful of execs to answer the question: If the phrase “ad tech” did not exist, what would you call the space […]
For the past few years, Google’s quarterly earnings have tended to be a day of celebration for the search giant. But its Q3 report, which was released a few hours before the company intended, contained some slight signs of weakness as profits and revenues missed analysts’ bullish forecasts. Read the earnings release. The misfired earnings […]
Precision Health Media is one of a large number of ad tech companies that began life as a vertical ad network and have been trying to evolve into a broader “platform.” The New York-based company still has many of the attributes of an ad network — it was initially known as Good Health Media when […]
James Beriker has led two companies that ultimately became big acquisitions in the digital ad space. The first was Efficient Frontier, which was one of the pioneers of search and social media marketing. It was sold to Adobe in a deal completed this past January. About two years prior to that sale, Beriker had already […]
Dave Zinman has seen his fair share of the display advertising business as recent stints at BlueLithium and then Yahoo! – where he was GM of Display – gave him a front row seat. Zinman says there are still plenty of things to “fix” in display and his latest role as chief executive looks to […]
For several years, companies such as DoubleVerify, Adsafe Media and AdXpose (now part of comScore) have been verifying that buy-side, display ad commitments are being met on the sell-side. Over time, the sell-side has become a partner to these companies to a degree, too. Initially, Google appeared to take the stance that ad verification capabilities […]
Late last month, Time Warner’s Turner Broadcasting System unveiled the Turner Branded Entertainment group within its Turner Digital Ad Sales division. At the heart of it is an integrated marketing solutions partnership with Will Ferrell-backed comedy site FunnyOrDie.com. In a sign of how close Turner and FOD will be on this venture, TBS is bringing […]
The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. Microsoft Advertising’s Daniel Sheinberg, Senior Director, Display Marketplaces, presented “Reaching the Elusive Consumer in the Digital Age – it CAN be Done.” Microsoft is a Human Centered Automation conference sponsor.
The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. Adobe Systems’ John Mellor, VP of Strategy and Business Development, Digital Marketing, presented “Advertising in the Age of Personalization.” Adobe is a Human Centered Automation conference sponsor.
Video ad platform Videology’s purchase of demand side player LucidMedia is part of a continuing strategy to break down the walls between serving buyers and sellers across all devices and platforms. Even though this is its second recent deal, following the acquisition of Collider in August, the company says that it’s not about to embark on […]
With real-time bidding inventory expanding at an accelerated clip, the idea of coming up with “standard practices” for programmatic buyers and sellers could seem a bit late. But the Interactive Advertising Bureau, through its Network and Exchange Committee, has been trying to do just that since it formed in April 2011. This week, at the […]
The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. IBM’s Dave Laverty, VP Worldwide Marketing, Information Management presented “From Big Data to Desire: The Quest to Market to the Individual.” IBM is a Human Centered Automation conference sponsor.
Laura Holmes, is the Google product manager in charge of her company’s conversion tracking products among other responsibilities and is part of the Google Analytics team. Yesterday, Holmes announced on two Google blogs as well as at eMetrics, her company’s entry into the busy tag management space with Google Tag Manager – a new, free […]
AOL opened up its presence for this year’s Advertising Week by giving its “premium, brand-focused” Project Devil ads something of an upgrade. Although not greeted with the same kind of anticipation that is associated with the latest iPhone version, Project Devil is as crucial to AOL’s revenue generation as the smartphone is to Apple’s. For […]
Earlier this month, when Google decided to combine its paid Product Listing Ads and its “free” shopping-related results into a single paid format, digital marketer IgnitionOne was one of the first ad tech firms to say it would immediately integrate the new Google Shopping results into its own remarketing channels. We spoke with IgnitionOne CEO […]
Microsoft is preparing to woo digital marketers and agencies with a set of new ad units tied to the release of the Windows 8 OS next month. Rik van der Kooi, corporate VP of the Microsoft Advertising Business Group, tells AdExchanger the new formats — Microsoft prefers to call them “experiences” — will be released […]
This is another point-of-view of the agenda for Thursday’s Human Centered Automation conference. Designed by SMITHRAIS NYC – like all of AdExchanger.
Last week, IBM announced the next step for an integrated software-as-a-service (SaaS) offering which formally combines the recent acquisitions of Unica, Coremetrics, DemandTec and Tea Leaf. It’s called IBM Marketing Center. So – Google has DoubleClick Digital Marketing platform and Adobe has its Digital Marketing Suite …and IBM has its Marketing Center as enterprise solutions […]
By all accounts, real-time bidding is quickly overtaking the remnant inventory business once controlled by display ad networks – next stop, the guaranteed display business. Concurrently, “native advertising” popularized by Facebook’s news feed advertisements, has bubbled up. But, as Magna’s Brian Monhan told AdExchanger back in June, we’re not necessarily talking about something new since […]
Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a […]
Last week, New York Magazine expanded its fashion blog, The Cut, into a full-fledged site. The question of how to use the web as both an extension of an existing print brand and an independent, revenue-generating entity has plagued most properties. While Publishers Information Bureau figures for April-June 2012 shows NY Mag’s ad pages down […]
When online video first started catching fire with viewers and advertisers, a number of companies were vying for something of a “new TV” experience. Most have fallen short. But as users get more acclimated to viewing all screens equally, video startups have a greater chance than ever before of creating a scalable business with web-based […]
Another year of the Inc 500/5000 list brings more insight into ad tech revenues. (See last year’s AdExchanger Inc. 500 review.) Though the numbers are not audited, the companies involved had to spill the beans and say how much money they made in 2011 and years prior. Let’s review the results…
Retailers, trucks, delivery – digital ads! It follows, doesn’t it? Give this a go… As retailers see their margins depleted and ecommerce competitors grow like weeds, some in the brick-y retailer world see the faster delivery of products as a way to differentiate and maintain there brick-and-mortar edge. They’re in the neighborhood, so why not […]
