Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. Pubfinity, an SSP that places ads in Windows-based desktop game apps like Simple Solitaire, is hitching itself to Epsilon’s cookieless identity solution, Core ID.
A new partnership between in-game ad tech company Anzu and NBCUniversal aims to build out the infrastructure for serving in-game ads using programmatic tech by solidifying the connection between brands on the demand side and game developers on the sell side. NBCU will serve as Anzu’s third-party sales partner for the US and UK, combining NBCU’s brand reach with Anzu’s in-game ad inventory.
When it comes to the massive acquisitions making headlines in the video game industry, the implications run much deeper than what titles gamers can play exclusively on which systems. In Microsoft’s case, we’re talking about a sleeping giant in the ad industry with an incredibly strong subscription-based first-party data operation, Xbox Game Pass, at its disposal.
Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into video, console and mobile games, announced its $8 million Series A led by Hiro Capital, a VC fund focused on games and esports. The round includes participation from gamer hardware brand Razer’s venture division zVentures, […]
Like a good marketer, insurance brand State Farm is looking to reach people where they are – and, increasingly, that’s in games. Gaming is an effective way to get in front of younger audiences, of course. But it’s also about tapping into the enthusiasm that players have for games and gaming-related experiences, said Patty Morris, […]
Admix, a London-based startup that helps advertisers programmatically place virtual billboards in mobile and video games, announced its $25 million Series B on Tuesday. The round, which brings Admix’s total funding to $37 million since 2018, includes participation from existing investors (Force Over Mass, Speedinvest and Sure Valley Ventures) as well as a whole bunch […]
Rewarded video is a staple of mobile game monetization. So why isn’t rewarded audio a thing? That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform during the height of the pandemic. […]
It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but brands are getting interested, says Itamar Benedy, CEO and co-founder of Anzu.io, a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments and livestreams. On Tuesday, Anzu closed its second Series A […]
The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy. French game studio Gameloft saw a significant uptick in new players throughout March and April, which continued steadily into May with the arrival of […]
A couple of years ago, Amazon Kindle asked Nativex, one of its app monetization partners, to strike hypercasual game publishers from its media plan. But Nativex demonstrated that the hypercasual audience is primarily female and 25+ with a predilection for e-reading – and that Kindle campaigns have really good conversions when targeting that audience. “We’re […]
