“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. It is easy to understand the role a brand can play in determining the value of media. Assuming all things are […]
George Allen is Senior Product Manager, Mediaplex, an advertising technology solutions company, and a division of ValueClick. The arrival of Demand Side Platforms (DSPs) may very well signal a better way to access exchange media inventory, but if you are thinking that means doing away with your third party ad server, keep reading. DSPs have […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. Magic (illusion), the art of appearing to perform supernatural feats using sleight of hand or other methods. Building […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Transparency and Value, Value and Transparency. The Ying & Yang of digital media and two concepts that are embedded into nearly every conversation […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Roland Cozzolino, CTO of MediaMath, an online advertising technology company. Whenever someone wants to understand the basics of RTB, I like to tell them that they need to understand […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. For anyone who has been watching the data space over the last year and a half, the explosion of […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, founder of Yieldbot. “So far audience targeted media optimization has been a huge party that only the demand side has shown up for. The supply side […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is Part II of a two-part column (Part I is here) written by Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai. Mention ‘shopping data’ to an agency […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. In recent years, the focus of online advertising has shifted toward audience targeting, using cookie data to find users anywhere across […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is Part I of a two-part column written by Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai. Targeting is only as good as the data that you […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Real-time audience buying is currently being heralded as the next paradigm shift in our industry. Empowering agencies to leverage their own data as […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Josh McFarland, CEO of TellApart, an ecommerce data and ads platform. Dear retargeting advertiser — We all agree online advertising needs a more comprehensive metric than the click. […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Since I run a venture-backed company, I spend more time with venture capitalists than any sane person should. Of late, one topic keeps […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, a demand-side platform. The companies like ours that started looking at the buying-side opportunity in display in 2007 were encouraged by what […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, CEO at Peer39. In a world where information changes constantly, it can be a steep challenge just to keep up with the latest news and trends. […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. This is Part 1 of a 2-part series. In Part 1, I will make the […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Local, hyper-local, super-mega-hyper-local….it’s the new black. 2010 and 2011 are shaping up to be the turning point of local advertisers buying into display […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. “If it is in fact a hand puppet, which finger is the head of the pony?” This question nicely sums up the brand […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mike Lewis, President and Co-Founder of Ad-Juster, an ad server discrepancy management company. Whether relaying target coordinates of hostile and friendly forces on a battlefield or passing […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, CEO at Peer39. When watching an NFL or NASCAR event on TV, you expect that most of the commercials aired will be for beer, restaurants, shavers, […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Andy Monfried, CEO at Lotame. There’s been a lot of chatter in the marketplace of late on the evolving nature of DSPs, networks, SSPs, agencies, and data providers. […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Demand Side Platforms (DSP) are hot! I can tell by the huge agency interest, and even more eager venture capitalists anxious to get […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. Last week the folks at Admeld threw a tremendous event on the topic of Real-Time Bidding (RTB) at the […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, PhD, V.P. Data Strategy and Client Analytics at [x+1]. Over the last couple of years, I have been in the data business, selling and buying, […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Audience targeting has come a long way, baby. In the last 5 years, we’ve evolved from simple intra-site and intra-network retargeting to advanced, […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nat Turner, CEO, at Invite Media. If you asked a group of people in the display industry to pick the biggest theme for display in 2010, I […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Brad Terrell is VP and General Manager of Digital Media at Netezza, a data warehouse and analytic appliances company. Agency holding firms face significant strategic and operational […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. Over the last two years, ad exchanges have brought an unprecedented level of targeting and […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. It would be hard not to notice that display media buying is changing dramatically. Interesting new companies are popping […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Demas, CEO of Turn Inc., a demand-side platform and ad network provider. As the first decade of the new millennium comes to a close, the online […]
