Data-Driven Thinking

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Nico will present “How The Wrong Audience Targeting And AI-Driven Campaigns Undermine Brand Growth” at AdExchanger’s upcoming […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. How often have you heard something along these lines? “We’re looking for a highly strategic chief revenue officer (CRO) who can help […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jodi Daniels, founder and CEO at Red Clover Advisors. Customer data platforms (CDPs) are the latest shiny new thing in marketing technology, helping companies create a single view of their […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joey Henderson, commercial director at Avocet. As the debate over in-housing and what it means for brands rages, agencies are at a crossroads. They must decide whether to bolster their […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abanente, founder, executive vice chairperson, chief strategy officer and general counsel at NYIAX. Advertising agencies aren’t dying, but neither is the recurring storyline about their demise. Maybe that’s why, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by April Brown, vice president of marketing analytics architecture at Origami Logic. Programmatic technology has democratized access to data-driven advertising. The average marketer has access to unprecedented levels of raw information […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. In an advertising industry that is defined by data and measurement in a way that few other sectors […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Neuhauser, CEO at 4C. Direct-to-consumer (DTC) startups are thriving as more consumers expect a seamless online experience with their favorite brands. But what if you are a major brand that needs to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sheila Colclasure, senior vice president and global public policy officer at LiveRamp. If you want your company to exist now and in the future, you will have to think and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Moore, CEO and co-founder at Ad Lightning. Media arbitrage – buying ad space at one price, adding something of value and reselling it at a higher price to advertisers […]