“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. In October, Google’s webmaster trends analyst said that the company would soon implement major changes to its search engine. The search giant […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, chief operating officer at Dstillery. The robots have arrived, quipped a very recent Newsweek article, and they are “coming to take your jobs, your homes, your children.” Should you be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. It’s generally thought that second-price auctions are better at extracting maximum bids from buyers than first-price auctions. The auction mechanics of eBay, the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. If a brand hands off advertising and marketing tasks to an online network, can it also hand off legal liability? The recent actions […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Ruback, chief privacy officer and vice president of legal affairs at Ghostery. There has been a vast amount of misguided content on General Data Protection Regulation (GDPR) flying around […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Mobley, chief technology officer at Merkle. At a marketing event I recently attended, there was one aspect that resonated with me the most: the marketing funnel and how marketers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Gibbons, global head of customer success at ReFUEL4. Facebook once again beat its earnings forecast earlier this month. But the share price dropped by almost 8% after the earnings […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Van Fleet, managing partner at Van Fleet Capital Strategies. The recent news that Adobe is acquiring video demand-side platform (DSP) TubeMogul may accelerate industry speculation that other marketing cloud […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emily Riley, CEO at Riley Strategic. This Thanksgiving is going to be a weird one for people who work in media and advertising. Most of us live and work in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Blankemeyer, startup liaison at 84.51°. I’ve seen startup pitches for everything: new takes on food, digitized shelves, fancy carts, drones for warehousing, robotic chefs, social media management, VR shops, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. ProPublica’s Julia Angwin broke the news recently that Google has quietly begun to merge personally identifiable information (PII) with the ad-serving data collected […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Tuminello, senior director of product at Innovid. It is becoming increasingly clear that data-driven creative is on the rise. For evidence, look no further than ad tech leaders like […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Griffin, senior vice president of strategy at Opera Mediaworks. Five years ago, millions of people watched the same programs and commercials at the same time, often leading to an […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. One of the interesting trends we will see continue over the coming years is how more advertisers will take ownership of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial. These trials can’t take […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alain Portmann, partner and head of strategy and insights at House of Kaizen. McDonald’s decision to appoint Omnicom to its US creative account, on the basis of a pay-per-performance component, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Reinhardt, co-founder and CEO at Segment. Despite the rise of data-driven marketing, I would argue the future of marketing is still very much creative – albeit deeply engineering-enabled. Effectively […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ned Blaine, performance strategy manager at Turn. When Christmas Tree Shops opened in the ’50s, the Massachusetts-based store sold Christmas merchandise in the months of July and August. It played […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Yang, vice president of platform services at Bidtellect. Once deemed a fleeting trend, viewability now has a place in almost every digital advertising campaign, regardless of device, format or […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. A big milestone hit me recently and unexpectedly: Ten years working in ad tech? It feels like I started just yesterday. But actually, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. In recent weeks, the conversation drawing a distinction between marketing and advertising is finally happening in the mainstream. Most of this chatter puts […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Kenney, vice president of platform services at SpotX. The internet levels the playing field for media, lending the power to publish, distribute and reach audiences to almost anyone. For […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alon Amit, co-founder and vice president of product at Origami Logic. Facebook’s recent admission that it miscalculated the average view time of video ads for two years has sparked discussion […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Brown, founder and CEO at Centrally Human. Marketing is going through an unprecedented evolution with the convergence of data and technology. Automation and AI are realities, data is coming […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice Le, vice president of mobile strategy at Ansible. Apple recently handed brand marketers the keys to a potential consumer gold mine when it made it easier for emojis, GIFs […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. There are two times each year when brands’ advertising strategies are scrutinized by the general public: the Super Bowl and the kickoff of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Goldman, vice president of digital data solutions and partnerships at Infogroup Targeting Solutions. There has long been a divide in the school of thought between consumer and business marketing. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yael Avidan, vice president of product at Adelphic. The first question marketers or agencies ask ad tech vendors or media companies is probably this: “That audience is perfect, but can […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Hall, senior vice president at Conversant. Whether it’s a phone, laptop or tablet, cross-device matching accuracy is essential to overall marketing success. The largest obstacle of optimal accuracy is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. We live in a world of extremes and exaggerations. The internet can be broken (impossible) by a single tweet or celebrity […]
