Patients are wielding their power as consumers, and the healthcare industry needs to adapt to address their needs and expectations. Artificial intelligence might just be the key for healthcare marketers to unlock the new patient economy, says Stefanos Kapetanakis, GVP, Data and Technology, at Publicis Health Media.
In January, the Federal Trade Commission (FTC) updated its guidance pertaining to the Health Breach Notification Rule, making changes that are significant for any company using health-related data. The new FTC guidance greatly increases the likelihood of enforcement actions against companies sharing health data for advertising purposes. David LeDuc, VP for public policy at the Network Advertising Initiative, breaks down the FTC’s new policy.
Marketers have recognized a 360-degree view of a customer isn’t the promised land it used to be. Rather than focusing on data volume, it’s more valuable for companies to ensure that whatever data they do possess is the correct data, says AJ Brown, CEO and co-founder of LeadsRx.
As ecommerce continues to boom, AI technology promises to revolutionize nearly every aspect of a retailer’s operations. Yet, the human aspect of tastemaking has never had more influence, says Catherine Leung, managing executive director, head of activation, Hearts & Science.
When brands need to better position their products and services, they turn to the advertising industry. So how did the advertising industry allow the term “surveillance advertising” to gain a foothold, not just with aggressive privacy advocates but with lawmakers and regulators, asks Davis+Gilbert’s Gary Kibel.
For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, CEO of Tenjin, advertisers won’t know the advertising IDs of Android 12 users after April 1 if certain SDK changes haven’t been implemented at the app level.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Matlick, CEO and founder of Bombora. Marketers around the world are struggling with two competing truths. First, audience data has never been more important for delivering successful campaigns. At […]
As an industry, we’re guilty of procrastination. With just months until third-party cookies are deprecated, so many advertisers are still twiddling their thumbs. But procrastinating is a curious and dangerous approach, writes Nitin Rabadia, commercial director of Kepler Group.
Google’s communications on the Topics API in the Chrome Privacy Sandbox suggest a broad, coarse-grained approach to targeting. But the limited information shared to date leaves many questions unanswered, writes Eric Schmitt, research director at Gartner.
While marketers have spent years perfecting their attribution models, once cookies are gone – and it’s coming sooner than you think – multitouch attribution (MTA) models will be obsolete, says Jason Wulfsohn, CEO and co-founder of AUDIENCEX.
