“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pierre-Marc Diennet, director of product innovation at Lotame. The current value of agency holding companies is their buying power. They achieve volume pricing by buying huge swaths of inventory in advance and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Natasha Stevens, executive vice president of strategy at GfK. Black boxes play a role in almost everything we do. My car’s engine is a black box, as is the ATM […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Simmance, managing director at Optus Digital. Marketers must better understand how people will use voice. After years of training, consumers have become efficient text searchers – but that is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. “Ad tech is like Taco Bell: the same seven ingredients combined in hundreds of ways” – unknown Look, there’s nothing new under the sun. But […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Hayes, chief marketing officer and chief revenue officer at UberMedia. Although location data and location-based advertising are by no means new sectors, they’re far from mature when it comes to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordie van Rijn, an independent email and eCRM marketing consultant. We’ve all heard the story about data silos, which are unconnected monsters filled with unused zombie data. This scary tale […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Nevins, chief marketing officer at Smart. The past month has been topsy-turvy in digital universal ad ID circles. First we heard that AppNexus would drop out of the Advertiser […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Recent polling indicates overwhelming public support for GDPR-style privacy regulation in the United States. Congress has discussed privacy frequently since Facebook’s Cambridge Analytica scandal. And there’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anne Frisbie, senior vice president of global programmatic and North America at InMobi. As a declared list of authorized ad resellers for publishers, Ads.txt has proven enormously useful in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tutuwa Ahwoi, ad operations manager at National Public Media. The podcast industry faces a glut of obstacles: fragmentation in listening, a lack of discovery and insufficient measurement, to name a few. It’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordan Lieberman, vice president at a4. The most progressive area of the digital advertising industry can be found on the campaign trail – both nationally and locally – where political […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tiffany Morris, vice president of global privacy at Lotame. The California Legislature passed privacy regulation AB 375 in June. Media coverage has rightly characterized AB 375 as the equivalent of the General […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rick Milenthal, CEO at The Shipyard. As companies invest more in the collection and analysis of customer data, the expectation rises that deep customer knowledge alone will drive more efficient and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, CEO at 360i. Since the first clicks on Lycos, AltaVista and Ask.com in the mid-1990s, search has been about keywords. Brands, clients and platforms like Google were built on this model […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. Each fall, Apple releases a new iPhone with the promise that it’s the best iPhone ever. This year’s iPhones are […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vinodini Suresh, senior social media strategist at DWA, a Merkle company. Social platforms have taken a reputation hit this year. Mounting scandals and revelations, such as widespread bot accounts, discriminatory […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president of media at GALE Partners. There’s a crisis of trust in the market for digital media services. Advertisers are finding ways to pay their agencies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. The opportunity to create more compelling customer experiences has led many organizations to pursue some form of digital transformation or another. Most of what the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. “For sale: baby shoes, never worn.” This little vignette comes from the writing genre known as flash fiction, often attributed to Ernest Hemingway […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Abbey Thomas, chief marketing officer at Tremor Video DSP. The median number of years employees ages 25 to 34 stay with an employer is 2.8, according to the Bureau of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, founder at Killi. During the lead-up to the rollout of the EU’s General Data Protection Regulation (GDPR), there was a ton of coverage about the good it might […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Garner, executive vice president and chief commercial officer at ADARA. During a panel discussion over the summer, Marriott CEO Arne Sorenson described how his company is pitched in a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Gorman, CEO at Matrix Solutions. While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology platforms […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julie Fleischer, vice president of marketing solutions at Neustar. We’ve all heard the stats. There are 2.5 quintillion bytes of data created each day. Ninety percent of the world’s data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every industry out there, but the effect on marketing and advertising has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, founder and CEO at LUMA Partners. There was great uncertainty in the two years leading up to the EU’s General Data Protection Regulation (GDPR). During this time, only […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. The question of who exactly bears the responsibility for ensuring brand safety has typically been a gray area, with no one […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Kim, CEO at MightyHive. We have all been saying for years that the ad tech ecosystem is a mess that needs to be cleaned up. But few have offered […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ka Mo Lau, chief operating officer and chief financial officer at Thunder. With the recent uproar over bid caching, where an exchange enables a losing bid in one auction to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Mallazzo, director of marketing at Narrativ. The data that powers the bulk of programmatic ad spend can only identify if a user is male or female about 50% of […]
