Who Knows A Platform Best?; Praying For A Fair Auction
Ask advertisers, not Meta, how best to use Meta’s ad platform; holdcos and big brands are pressuring Big Tech to self-regulate; and how data-driven animal husbandry is impacting marketing.
Ask advertisers, not Meta, how best to use Meta’s ad platform; holdcos and big brands are pressuring Big Tech to self-regulate; and how data-driven animal husbandry is impacting marketing.
Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to to the Firefox browser.
Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too. Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too.
Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is getting unavoidable.
The Trade Desk insists its OS is still coming; TikTok Shop is becoming a grocery store; and for AI studios, bad press is still press.
Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the Washington Post is in trouble if Ad Chief Johanna Mayer-Jones departs.
Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.
OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.
Marketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash.
Private equity firm Novacap acquires IAS; many large online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year.