Hold On, Holdcos; Rags To Riches
Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms.
Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms.
Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.
Netflix announces a new way to measure viewership; streaming and smart TV companies face data collection investigations; and Polymarket ads incentivized losing bets.
LiveRamp’s gift could make IAB Tech Lab’s AI consent model workable; Spotify hypes video podcast growth and nabs a bigger ad margin; and Coke launches another AI holiday ad campaign.
Fubo had a good quarter; Kenvue is having a bad time; and the holiday season has started earlier than ever this year.
The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.
WPP aims to turn around faster; YouTube TV tips the carriage deal market; and Roblox takes its time on video ads.
Tylenol maker Kenvue navigates pushing back against the Trump administration’s claims; viewers of Nobody Wants This are tired of product placement; and US Census data might become less privacy-safe.
Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.
Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot.