This article is sponsored by Oracle Data Cloud. The digital world can be a scary place, so it’s no wonder that brands and agencies are clamoring to find solutions that protect brand equity without sacrificing the scale advertisers need to stay top of mind for consumers. In doing so, many are relying on stringent keyword […]
This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video channels in their advertising campaigns. The short answer? Emphasize both. A blended, multichannel strategy has been shown to increase ROI by as much as 35%, according to […]
This post is sponsored by Xandr. As the fragmentation of media viewing habits continues unabated, technology platforms must help evolve buying practices to reach interested consumers however they access content. In order to ensure buyers’ unique objectives are met across screens, customization and flexibility are paramount. This summer, AT&T’s Xandr unit introduced Xandr Invest, a […]
This article is provided by New York Interconnect. In 2017, digital drew more ad dollars than television for the first time – generating $209 billion worldwide compared to $178 billion for TV, according to MAGNA. But in the rush to capitalize on the perceived advantages of digital advertising, brands are ignoring some important facts – […]
This article is sponsored by Facebook. Creating a strong customer experience across all of the digital moments that matter is essential to prevent customers from dropping off. Few digital channels play a more pivotal role than Facebook and Instagram in funneling customers through this journey. According to one survey by Ipsos, nearly 75% of monthly […]
This article is sponsored by TiVo. Pay-TV customers have never had more options. According to a study by Ampere Analysis, streaming content now includes more than 160,000 subscription video-on-demand (SVOD) titles. Nearly one quarter of TV viewers now subscribe to four or more SVOD services. Yet content discovery hasn’t changed much from its cable TV […]
This article is sponsored by MoPub. The use of user-level data is getting a lot of attention in the mobile in-app space today. More app publishers are leveraging paid user acquisition to attract and retain users. To differentiate in an increasingly competitive market, publishers need to be able to identify profitable campaigns from loss-making ones. […]
This article is sponsored by Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers thought about monetizing their inventory, but it may be remembered as the year it reached an inflection point. According to the ServerBid Header Bidding Industry Index, nearly 75% of the U.S.’s top 1,000 websites had adopted header […]
This article is sponsored by GSTV. It turns out fueling up can predict more about consumer behavior than marketers might expect. A recent study produced by Mastercard and GSTV revealed fueling up leads to significant patterns in consumer spending. After analyzing nearly a year’s worth of aggregated, anonymized transaction data on Mastercard’s network, the […]
This article is sponsored by MoPub. As time spent in mobile apps continues to soar, in-app ad spend has followed. In fact, in-app’s share of mobile video advertising alone is projected to grow to 84% by 2023, according to a report by Forrester. Yet despite steady growth in this category over the last few years, the […]
This article is sponsored by Rubicon Project. As alternative methods for TV viewing – connected TV, over-the-top (OTT) devices and set-top boxes – proliferate, the line between traditional and digital TV is more blurred than ever. In fact, a Nielsen Total Audience Report for Q1 2018 indicated that as many as 35% of TV viewers […]
This article is sponsored by Signal. Identity continues to attract attention – and investment. U.S. marketers are responding to surging consumer expectations for more personalized, contextually relevant experiences by spending close to $900 million this year on services and solutions dedicated to solving identity resolution – a sum expected to triple to $2.6 billion in 2022 […]
This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who’s the person behind the screen – exactly – that we’re talking to? To solve […]
