Google is still by far the dominant player in search advertising, but Amazon is quickly stealing share as it grows in the number two spot. Amazon’s search business will grow 30% in 2019 to $7 billion, making up 13% of the total US search market, according to a forecast released Tuesday by eMarketer. That’s peanuts […]
The ad tech tax is decreasing as vendors along the supply chain become more transparent and lower their fees. While total US dollars spent on fees for non-social programmatic buys will grow 18% to $11.6 billion in 2019, that number is rising in aggregate because the amount of money spent on programmatic is increasing overall, […]
Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, released Monday. Adform, Flashtalking, Sizmek and Google were ranked “strong performers,” while Adacado was listed as a “contender.” Vendors have tried to marry creative messaging to audience targeting for a […]
The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week. Even if not all marketers are ready or interested in taking their media buying in-house, there’s a desire across the board for more control over their tech stack – or at least to know what the heck’s […]
From AT&T buying Time Warner to Disney’s purchase of 21st Century Fox, there’s been no shortage of media mega-mergers in the market. But those macro-deals overshadow smaller mergers and bolt-on acquisitions that made up the bulk of activity in the media and telecom sector for the first half of 2018, said Bart Spiegel, US media […]
On Monday, Pivotal analyst Brian Wieser informed investors he will begin covering Criteo and The Trade Desk as his first ad tech stocks. Wieser covers large entities across the media and marketing sectors. His smallest previously was Interpublic Group, which has a $10 billion market cap. But when investors began asking him more about ad […]
Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media and Telecommunications Deal Insights study released Thursday. Advertising and marketing firms led deal volumes for the quarter, representing 33% of the overall M&A activity in the media and telecom sectors. Deal volumes in marketing and […]
Forrester’s latest evaluation of standalone data management platforms (DMPs), released Thursday, arrives one week after its assessment of demand-side platforms (DSPs). While DMPs originated as audience segmentation tools to enhance media buying, the value prop of a standalone DMP is very different from one tied to a DSP, said Forrester’s senior analyst Susan Bidel. Forrester reviewed […]
Digital agencies aren’t shrugging off management consultancies as competition anymore. Some are even promoting their consulting chops as they compete in an increasingly crowded market. “Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of […]
Andrew Bruckner, VP of equity research at RBC Capital Markets, will share the Wall Street POV on programmatic at Programmatic IO on April 5 in San Francisco. There’s room in the digital advertising ecosystem for more than just the duopoly. “I do see an opportunity outside of Facebook and Google,” said Andrew Bruckner, VP of […]
