Ad Networks

Yesterday, media company Federated Media announced the acquisition of Boulder, Colorado-based ad network and publisher technology company Lijit. Federated CEO Deanna Brown offered in a release, “Our combined relationships, proprietary tools and conversational marketing services will be invaluable to publishers and advertisers alike.” Read it. Lijit CEO Todd Vernon and COO Walter Knapp will become […]

Former AudienceScience executive Jeff Hirsch has announced that he is joining Santa Barbara, California-based Underdog Media as its CEO. Hirsch discussed his new role and his new company’s future plans with AdExchanger.com. AdExchanger.com: Please share some details about the new role.  Why make the move? JH: It’s time for me to get back to basics […]

Yesterday, Travel Ad Network announced the hiring of a new CEO – Nan-Kirsten Forte, formerly of health information site WebMD. According to the release, in Forte’s 13 years of service at WebMD, “she was instrumental in growing WebMD’s consumer audience from less than 1 million to over 100 million monthly unique users and a market […]

In what may be a move to eliminate the perception of conflict of interest, Lotame has decided to eliminate its ad network – known as Lotame Media Group (LMG) – and concentrate solely on its data management platform business called Crowd Control. In a note to the press and clients today, CEO Andy Monfried wrote, […]

On Tuesday, Cox Digital Solutions (CDS) announced that it is adding a new brand, Appetite Media, to its portfolio of vertically-focused site networks. According to the release, Appetite Media will focus on offering “food lover” audiences to advertisers who also seek high-impact, “premium” placements. The company says that Appetite will bring together 22 million unique […]

Matt Whaley is CEO of UK-based Jemm Media, a real-time network for display advertising.  Whaley is also Chairman of IASH (Internet Advertising Sales Houses). Click below or scroll down for more: The Business Model Jemm Technology Company Momentum And Competitive Set Looking At EU Inventory Pools By Country Agency Trading Desks Growth Plans Privacy Risk […]

Vadim Telyatnikov is Founder and CEO of LiftDNA, a yield optimization & data management platform. AdExchanger.com: Can you talk about what inspired you to start LiftDNA? VT: I was inspired to start LiftDNA because of my experience – and success – managing the yield for myYearbook.com. In the early days of the site, there were […]

Well, if Facebook isn’t going to do it, maybe Twitter will? More data for informing the “interest graph” could be on its way to microblogging service Twitter as the company announced Tuesday its newest “Follow” button – a javascript “widget.” Widget alert! Tags-on-a-page! Twitter’s Brian Ellin explains in a post on his company’s blog: “Using […]

Jim Barkow and Scott Engler are co-founders of Longboard Media, a shopping vertical ad network representing shopping, product review and retail publishers. Barkow spoke to AdExchanger.com about Longboard and its strategy. Click below or scroll down for more: Why Start Longboard Media? Today’s E-Commerce Trends Longboard’s Data Strategy The DSP World And Retargeting Amazon And […]

ValueClick has officially acquired mobile ad network Greystripe in a deal value at $70 million. According to a ValueClick press release, some revenue numbers on Greystripe: “For the remainder of 2011, Greystripe is expected to contribute to ValueClick’s consolidated results approximately $24-$26 million in revenue and $2-$3 million in adjusted-EBITDA.” Read more. Referencing this morning’s […]