Yesterday, media company Federated Media announced the acquisition of Boulder, Colorado-based ad network and publisher technology company Lijit. Federated CEO Deanna Brown offered in a release, “Our combined relationships, proprietary tools and conversational marketing services will be invaluable to publishers and advertisers alike.” Read it. Lijit CEO Todd Vernon and COO Walter Knapp will become […]
Former AudienceScience executive Jeff Hirsch has announced that he is joining Santa Barbara, California-based Underdog Media as its CEO. Hirsch discussed his new role and his new company’s future plans with AdExchanger.com. AdExchanger.com: Please share some details about the new role. Why make the move? JH: It’s time for me to get back to basics […]
Yesterday, Travel Ad Network announced the hiring of a new CEO – Nan-Kirsten Forte, formerly of health information site WebMD. According to the release, in Forte’s 13 years of service at WebMD, “she was instrumental in growing WebMD’s consumer audience from less than 1 million to over 100 million monthly unique users and a market […]
In what may be a move to eliminate the perception of conflict of interest, Lotame has decided to eliminate its ad network – known as Lotame Media Group (LMG) – and concentrate solely on its data management platform business called Crowd Control. In a note to the press and clients today, CEO Andy Monfried wrote, […]
On Tuesday, Cox Digital Solutions (CDS) announced that it is adding a new brand, Appetite Media, to its portfolio of vertically-focused site networks. According to the release, Appetite Media will focus on offering “food lover” audiences to advertisers who also seek high-impact, “premium” placements. The company says that Appetite will bring together 22 million unique […]
Matt Whaley is CEO of UK-based Jemm Media, a real-time network for display advertising. Whaley is also Chairman of IASH (Internet Advertising Sales Houses). Click below or scroll down for more: The Business Model Jemm Technology Company Momentum And Competitive Set Looking At EU Inventory Pools By Country Agency Trading Desks Growth Plans Privacy Risk […]
Vadim Telyatnikov is Founder and CEO of LiftDNA, a yield optimization & data management platform. AdExchanger.com: Can you talk about what inspired you to start LiftDNA? VT: I was inspired to start LiftDNA because of my experience – and success – managing the yield for myYearbook.com. In the early days of the site, there were […]
Well, if Facebook isn’t going to do it, maybe Twitter will? More data for informing the “interest graph” could be on its way to microblogging service Twitter as the company announced Tuesday its newest “Follow” button – a javascript “widget.” Widget alert! Tags-on-a-page! Twitter’s Brian Ellin explains in a post on his company’s blog: “Using […]
Jim Barkow and Scott Engler are co-founders of Longboard Media, a shopping vertical ad network representing shopping, product review and retail publishers. Barkow spoke to AdExchanger.com about Longboard and its strategy. Click below or scroll down for more: Why Start Longboard Media? Today’s E-Commerce Trends Longboard’s Data Strategy The DSP World And Retargeting Amazon And […]
ValueClick has officially acquired mobile ad network Greystripe in a deal value at $70 million. According to a ValueClick press release, some revenue numbers on Greystripe: “For the remainder of 2011, Greystripe is expected to contribute to ValueClick’s consolidated results approximately $24-$26 million in revenue and $2-$3 million in adjusted-EBITDA.” Read more. Referencing this morning’s […]
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Cathleen Ryan is Chief Results Officer, MEA | DIGITAL, partner of Arkitektive. Google has been trying to figure out how the get their hands in the brand dollar […]
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” John Montgomery is COO, North America of GroupM Interaction, a WPP Company. “This is a beta program running across a few verticals. Google appears to be pursuing the […]
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Curt Hecht, CEO of VivaKi Nerve Center, a Publicis company “VivaKi has been advocating a reserved marketplace with Google dating back to our original partnership announcement in 2008. […]
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Elizabeth Blair, CEO, Brand.net “My take is it is fantastic and about time. Brand advertisers’ needs haven’t changed. Their requests for brand-focused online advertising technology and services haven’t […]
Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last Thursday’s Google Q1 2011 earnings call. The new initiative enables media buyers to acquire display ad inventory in the future, also known as “guaranteed” buying. Read more from the call here. A Google “spokesperson” provided the following […]
At ad:tech in San Francisco, Aol svp of publisher services, Dave Jacobs, discussed Advertising.com and Aol’s ad strategy with AdExchanger.com. At the show, Aol’s ADTECH unit announced ADTECH Lite “an ad management platform now available to small publishers and advertisers at no cost, reaffirming ADTECH’s commitment to help start-up and small businesses compete and grow […]
On Friday, UK-based video search engine and ad network Blinkx purchased U.S.-based ad network Burst Media for $30 million in cash and stock. According to the release, “The combination of the two companies will bring Blinkx’s 35 million hours of online video and TV to Burst’s audience of over 130 million unique users (source: comScore […]
Ad network Rocket Fuel announced that it has raised an additional $6.6 million in funding led by Northgate Capital with participation from existing investors. Total funding to-date is $26.6 million. According to the release, “Rocket Fuel’s Series ‘C’ funding brings its overall corporate valuation to $160 million, and based on its current run‐rate for sales […]
Collective is back on the acquisition trail and its at least partially paved with video advertising companies as the company follows its Oggifinogi purchase with the acquisition of UK-based, video ad network Web TV Enterprise. Read more on Collective’s site. Collective CEO Joe Apprendi and Web TV Enterprise’s Jamie Estrin discussed the news and its […]
Oliver Roup is CEO of VigLink, an advertising technology company. AdExchanger.com: Is this your first start-up? What inspired you to start VigLink? OR: This is the first business I’ve started although I was an early employee at a startup I joined right after undergrad. For VigLink, I was looking for a business to start and […]
Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local markets. AdExchanger.com: What has surprised you about QuadrantONE and its business model since you joined the company as head […]
On Wednesday, online advertising company interclick announced its 2010 financial results as the company’s revenues grew over 80% to $103 million for the year on net income of $4.1 million. Furthermore, according to a press release, “The Company estimates 2011 revenue and EBITDA will be approximately $140 million and $19 million, growing year-over-year by 38% […]
Online advertising company Collective announced the acquisition of Oggifinogi, a rich media technology company. Read the release. (Also, read the Oggifinogi Q&A on AdExchanger.com from last year.) Collective CEO Joe Apprendi discussed the acquisition and its implications. AdExchanger.com: Please discuss the difference between the way Collective has sold online video to-date, and the way it […]
Search retargeting platform Chango announced a $4.25 million funding round led by investors Rho Canada as the company looks to grow its offering for self-serve advertisers as well as expand its full-service capabilities to larger clients. Read the release. Chango CEO Chris Sukornyk discussed his company’s plans for its new funding and search retargeting strategies. […]
AdExchanger.com spoke recently with CEO Todd Vernon and COO Walter Knapp of Lijit, a Boulder, Colorado-based company focused providing a search engine and other tools to long-and mid-tail publishers. In addition, publishers may choose to join Lijit’s ad network. Earlier this month, Lijit issued a release on company momentum. Read it here. AdExchanger.com: What momentum […]
Joe Epperson is CEO of MaxPoint Interactive, an online advertising technology company. AdExchanger.com: I see you’re part of the PayPal mafia. Were you an original gangster there and how does that experience and eBay motors inform what you’re doing at MaxPoint? JE: No, I am not a part of the “PayPal” mafia. They had left […]
Nikesh Desai is Founder of InvestingChannel, a vertical ad network and publisher services company. AdExchanger.com: How did the InvestingChannel begin? And how has the company pivoted since it was first started? ND: We started this business for a couple of key reasons, amongst others: The business was started as an advisory business designed to help […]
Joe Casale is CEO of Casale Media, an online advertising network. AdExchanger.com: How has Casale Media business changed in the past 12-24 months? JC: Business has grown substantially. We are seeing more demand from big brands that have already taken the plunge into digital. These companies understand that it takes a lot of budget to […]
Tobias Peggs is CEO of OneRiot, a social advertising network. AdExchanger.com: Can you discuss how OneRiot has pivoted its business model and why? TP: OneRiot is a social advertising network. We help advertisers engage with a targeted audience of social influencers across leading Twitter apps and social media sites. The company is three years old. […]
Ad network Media6Degrees announced last week a new round of funding led by Menlo Ventures as the company “will use the new capital to invest in staff and technology to further develop offerings based on the company’s Social Targeting technology.” Read the release. Media6Degrees COO Andrew Pancer discussed the company’s momentum and plans. AdExchanger.com: Why […]
