Want some free tacos? Just go to a Los Angeles Lakers game and hope they win and the opposing team scores less than 100 points. Over the past decade, the Jack in the Box-sponsored promotion for LA Lakers ticketholders has become a fan favorite. During close games, fans chant “We want tacos!” This season, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Up The New York Times’ in-house content agency, T Brand Studio, is “moving deeper into more agency-like services, creating ad campaigns that may show up outside the Times’ own properties or offering consulting and research services,” writes Jack Marshall at The Wall Street Journal. Sebastien […]
Two years ago, Media.net started helping publishers move their header bidding partners to a speedier server-to-server configuration, which has since attracted publishers like The Atlantic, Forbes, The New York Times and WebMD. Media.net had largely not marketed itself, said COO Namit Merchant. But following a $900 million acquisition this past summer by a Chinese consortium, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nielsen’s House Nielsen is trying. It had an acquisitive 2016, snapping up Repucom, Informate Mobile and Pointlogic, and Variety has reported “advanced talks” for Gracenote’s content recognition tech. But the pressure won’t relent, as Google, marketing clouds, holding companies and a few dozen digital metrics startups […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Target’s Targeted Supply Target is putting together programmatic campaigns for brands it carries in-store by leveraging its in-house DMP in combination with DSP partners. It’s retail “audience extension” of the sort Amazon and Walmart have also dabbled in. According to Brent Rosso, VP of digital media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s About Trust Facebook’s measurement errors caused little direct damage, but some are wondering about the veracity of more crucial measures, Tim Peterson reports for Marketing Land. Take, for instance, Facebook’s store visits metric. “It’s a metric that [digital agency] Blitz considers when recommending large Facebook […]
MeUndies discovered a new sales channel on Black Friday: Facebook Live. The underwear company ran a late-afternoon, two-hour event on Nov. 25 complete with a DJ and dance contests. As more people joined, MeUndies unlocked larger and larger discounts. The Live event attracted 13,300 viewers. Those users tallied 5,998 engagements. The Facebook Live audience opened […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon Hangs On At a Business Insider conference on Monday, AOL CEO Tim Armstrong said he is “cautiously optimistic” that Verizon’s Yahoo acquisition will go through (although at a discount of up to $1 billion off the deal’s $4.8 billion price tag, per earlier reports). And […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017 to reach $566 billion, according to Zenith’s ad spend forecast, released on Monday. Zenith agrees with GroupM and Magna that 2017 is the year digital will surpass TV ad spend globally. Display will grow 13% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get In The Game Nike has historically distributed through retail channels, but by 2020 it hopes to double its $8 billion direct-to-consumer business, relying heavily on digital channels. “As shopping shifts online, Nike is moving to lessen its reliance on retailers,” writes The Wall Street Journal. […]
Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more sustainable setup. Sources briefed on the change described the details of this change to AdExchanger, which Ad Age first reported Thursday. As header bidding has taken off with publishers and more ad tech companies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Jumps To Server-Side Header Amazon has quietly ironed another badge onto its ad tech sash. While Amazon has had a header bidding solution for a few years, Ad Age’s George Slefo reveals that the company is moving it server-side. “Ad requests will be handled on […]
Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for the end state, you won’t have a business for 10 years and by that time the world will have moved on,” said Pravin Chandiramani, Simulmedia’s SVP of data strategy, speaking at a measurement and attribution […]
Lauren Nemeth, former head of sales for AppNexus, has joined Turn as chief revenue officer. She arrives from a stint at Pinterest-owned mobile search engine URX, and will oversee sales, client services and consulting. Prior to her role at AppNexus, she helped build Google’s programmatic business alongside Bruce Falck, Turn’s CEO. “We’re selling a complicated, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Under The Influence Influencer targeting firm ROI Influencer Media debuted a partnership with some leading exchanges – DoubleClick, Rubicon, OpenX and PubMatic – to allow native “influencer inventory” to be included in a programmatic buy. Adweek notes social personalities have right of refusal on advertisers. More. […]
AppNexus has filed confidentially for its IPO, according to a report by The Wall Street Journal. AdExchanger reported in June that its IPO filing was imminent. The company is seeking a valuation in the $1.5 billion to $2 billion range, according to the Journal, which would put it in line with its 2015 round of […]
DoubleVerify will release a tool today designed to help advertisers avoid fake news sites. The company developed the capability to filter hundreds of fake news sites after brands asked for it over the past month, said CEO and President Wayne Gattinella. DoubleVerify also offers more than 75 brand safety filters so advertisers can avoid content […]
Local news sites already contain one of the best environments for local advertisers: the right audience in the right context. Trinity Mirror, which bills itself as the largest national and regional multimedia content publisher in the UK, isn’t stopping there. By adding location data to the mix, Trinity Mirror’s news sites help 1 million advertisers […]
Widespread adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa. “The mobile advertising space is still in its infancy in terms of actual numbers, but it has huge potential,” said Anindya Ghose, a professor at the NYU Stern School of Business who has studied the global mobile marketplace. Chinese companies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gray Lists Programmatic “blacklists” may not be very effective. For one thing, they require constant audits to identify sites that cycle domain names. And brands looking for cheap reach and efficiency may not incentivize their agencies and vendors to blacklist. “It’s a position clients knowingly or […]
SintecMedia will acquire Operative for nearly $200 million in a move that will give media companies with linear TV and digital businesses one software system to manage proposals, trafficking and billing. “We are future-proofing [media companies’] businesses by helping them create a single stack for linear and digital,” said Operative CEO Lorne Brown, who will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Small Victories Ad blocking in Germany has declined roughly 2% since Q3 2015, according to one national digital media trade group. Ad-blocking trends always seem to start in Germany, so it could be a harbinger for other markets. Jack Marshall of The Wall Street Journal explores […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quality Control Forget about what constitutes a video view – the real question is how to value it. Moat hopes to add some clarity with its Video Score, which assesses the quality of video views across platforms by considering factors like sound, screen and view time. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Breit-banned Conservative media publisher Breitbart was booted from the AppNexus exchange on Tuesday for falling afoul of its hate speech rules. After taking a hard look at the site, notorious for its use of offensive language, AppNexus decided it was in breach of company policy against […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting The Ramp LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval from Dan Salmon, media and internet analyst at BMO Capital Markets. In a previous investor report, Salmon highlighted those two startups for pursuing LiveRamp’s business, so he applauds Acxiom for “keeping the […]
Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has quadrupled the number of video impressions served on a programmatic guaranteed basis. More recently, it opened this mode of buying to a wider set of customers, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Every Move Location-based targeting is moving up – and inside. Both Apple and Google have introduced “location-aware” Bluetooth technologies for their devices, allowing hospitals, museums, retailers and more to offer personalized, on-location services. And among VCs, beacon tech and location-tracking services remain a hot commodity. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out With The Old AOL will lay of 5% of its staff, or 500 employees, while doubling down on mobile, video and data. Most of the cuts will come on the corporate side and the company plans to rehire based on new expertise, CEO Tim Armstrong […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Streaming Play Downloading apps is such a pain. Developer Glu Mobile Inc. wants to create games that users can stream, Bloomberg reports. Rather than sifting through the app store, users can access streams via links on mobile web, text, email or social. Glu Mobile hopes streaming […]
MediaMath is talking up its data management capabilities. The company has rolled out a tool called Adaptive Segments, which lets a marketer gauge the performance of an audience and media placement before an ad runs. The enhancement come on the heels of Salesforce’s $700 million agreement to buy data management platform Krux, an indication that […]
