Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Fans Of FAN Facebook Audience Network is a black box and the natives grow restless. Tim Peterson reports at Marketing Land that agencies, GroupM in particular, are holding back spend from FAN because they want to know where their ads have run – and Facebook […]
By Kelly Liyakasa and Alison Weissbrot Snap Inc. brought in $404.5 million in revenue in 2016, six times the $58.7 million it made in 2015 and higher than some investors had estimated, the company disclosed Thursday in its long-anticipated S-1. The popular photo, video and messaging app company aims to raise $3 billion in an […]
Collective promoted its COO Kerry Bianchi to CEO Thursday, as the 12-year-old startup continues to evolve out of the traditional ad network business. Joe Apprendi, Collective’s founder and now its former CEO, will remain on the board as executive chairman. Since 2015, Collective has reshaped its business to meet what Bianchi described as the next […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV’s Rising Star Facebook is developing a streaming video app for OTT devices, notably Apple TV, according to anonymous Wall Street Journal sources. With ad loads maxed out, Facebook has limited options for rapid growth. The two biggest are expansion into China and investment in television, […]
Pinterest introduced its first search ad offering Wednesday, almost seven years after the company launched. “Now we believe we’re at a place where we understand how people are leveraging the platform and using it to plan their lives,” said Michael Akkerman, head of Pinterest’s marketing partners program. The new search functionality comes via Kenshoo, an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Too Big To Fail Did Snapchat wake a sleeping giant? TechCrunch reports a drip-drip of alerts from analytics providers, social media influencers and agency talent managers who say Snapchat Stories engagement and content volume have fallen since Instagram rolled out its copycat Stories feature. This is […]
The IAB creates standards for its industry but is running into a problem: The digital media ecosystem isn’t embracing those standards. Agencies and advertisers have set viewability definitions that are all over the map. Publishers must run slow, tag-ridden ads because buyers don’t follow the IAB’s LEAN spec. Platforms advocate for alternative standards that apply […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dances With Wolves Earlier this month, WPP CEO Sir Martin Sorrell told investors that “the company that would worry me if I was a client – or I think worries our clients, more than Google and Facebook – is Amazon.” Amazon’s ad revenue is trivial compared […]
P&G isn’t going to give digital a free pass anymore. Its agencies, ad tech partners and publishers must enable viewability and third-party measurement and root out fraud. Contracts must be transparent. And if they don’t? P&G will pull media spend. According to its 2016 financial report, P&G spent $7.2 billion on advertising last year. “We […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dream Deferred “Nielsen won’t release a syndicated product of its Total Content Ratings as it originally planned on March 1,” writes Ad Age, after a chorus of TV broadcast execs called on Nielsen to pump the brakes last week. Though, to be exact, Nielsen originally planned […]
Advertisers will focus less on quantity and more on quality over the next five years. That shift in how they spend their marketing budgets will change the role programmatic – and media agencies – play in the marketing ecosystem. “The days of buying volume are going to reach a point of obsolescence,” said Forrester principal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gone Phishin’ Marin Software, an online ad management platform, suffered a data breach that may have compromised the personal information of many staffers and ex-staffers. The company alerted employees and former employees that their personal data, including W-2, Social Security number, address, email, salary and date […]
Alphabet on Thursday disclosed revenue of more than $26 billion in Q4 2016, a 22% jump over the same period last year and beating industry expectations of $25.2 billion in revenue. But despite overall revenue growth, the digital ad platform giant’s earnings were undercut by other costs, including a one-time tax charge that pushed its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Smarter Smart-TV maker Philips will start showing video ads on its home screen menu. Ads will also eventually be shown before apps are opened. These ads will be limited to geo and daypart targeting for now but will become more relevant to individual viewers in […]
As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms. But it was Google’s reduction of third-party cookies and pixels on YouTube, as well as the release of a cloud-based YouTube measurement system called Google Ads Data Hub, that had industry insiders […]
Google identified 1.7 billion ads last year that violated its policies by deceiving users, containing malware or forcibly redirecting users to app stores. That amount is double the number it flagged in 2015. “Five years ago, we were a lot more analog in terms of how to capture bad traffic,” said John Brown, head of […]
Sourcepoint, whose technology lets publishers encourage ad-block users to whitelist their sites, revealed Wednesday it has raised $16 million in Series B funding led by early Spotify investor Northzone. Existing investors also contributed to the round. Sourcepoint, which has raised a total of $26 million, will use this round to accelerate product development as it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trimming Adform will cut 8% of its workforce, including senior execs across 15 markets. Among those out is CMO Martin Stockfleth Larsen, who was on board as the company grew from 80 to 800 employees. The cuts come just a year after the company raised $22 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightRollin’ On Yahoo is still independent and still churning out earnings releases. The company’s Q4 disclosure includes one notable factoid on ad platforms: The company’s DSP, BrightRoll, grew 485% year over year in its “platform display” business. The revenue boost followed BrightRoll’s introduction of support for […]
Is Time Inc. trying to take on Google and Facebook? The publisher announced Monday that it’s acquiring cross-device and mobile ad platform Adelphic to build what it’s calling a “people-based DSP.” Time Inc. has certainly been on a tech tear. The Adelphic deal, slated to close during Q1, comes just shy of a year after Time […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adapting MediaMath is shaking up its C-suite to prepare for what the company calls its “next phase,” reports Lara O’Reilly of Business Insider. The demand-side platform is moving executives into new roles and bringing on some new blood for key positions. Read the list of changes. […]
Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration. “Now, information from activity associated with users’ Google accounts may be used to influence the ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Politicizing Innovation President Obama’s United States Digital Service (USDS) is, like many others, uncertain about what a Donald Trump presidency might mean for its organization. While Obama nurtured USDS and acutely understood the importance of technology and innovation, Trump hasn’t made it clear whether he’ll continue […]
With half of all product searches starting on its platform, Amazon is giving Google a run for its money. “There’s an expectation from people who visit Amazon [that] they’re going to find anything they want,” Seth Dallaire, VP of global ad sales at Amazon Media Group, said Wednesday at AdExchanger’s Industry Preview conference in New […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Friction Native programmatic startups like ShareThrough, TripleLift and Nativo have raised tens of millions, and native volume has jumped on the exchanges. But native still pales in comparison to the banner biz, reports The Wall Street Journal. Fewer than 10% of marketers running ads on […]
Rubicon Project is closing its intent marketing business, which it entered in 2015 through its $122 million acquisition of Chango, according to a filing with the US Securities and Exchange Commission (SEC). IgnitionOne will pick up Chango’s clients and some of its employees in return for a fee from Rubicon Project. Rubicon Project said the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Short-LIVEd Is Facebook already pulling back on its Live video product? The platform, which spent $50 million last year paying publishers and celebrities to create Live video, is unlikely to renew those contracts, reports Recode’s Kurt Wagner. According to the report, Facebook may now have its […]
If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only company of its kind in play. […]
Rik van der Kooi, corporate VP of Microsoft advertising sales and marketing, will take the stage Jan. 19 to share Microsoft’s full vision for the future at Industry Preview in New York City. Microsoft is betting on “screenless advertising.” As voice-activated personal assistants like Cortana improve, consumers will use them not only for information, but to buy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dynamic Commerce Salesforce has integrated its Commerce Cloud with Facebook Dynamic Ads. The integration will ensure that brands using Commerce Cloud will show “the most relevant, in-the-moment product ads in their Facebook or Instagram feeds,” Salesforce wrote in a blog post. Commerce Cloud will connect advertisers’ […]
