Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBureau Spins Out TruSignal On Tuesday, offline lead gen data aggregator eBureau announced that its spinning off its online ad data unit and calling it TruSignal. Focused on the direct response world, the new company provides audience segments derived from a host of offline […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Search With +1 On the Official Google blog, Google Fellow Amit Singhal discusses his favorite fruit (Chikoo) and what Google appears to position as the biggest change in search since its inception – the addition of Google+ and +1 data feeds in informing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fox Digital Strategy VentureBeat gets a taste of what Fox News is thinking in regards to its digital strategy in 2012. No surprise – Fox’s cross-platform strategy centers around video. VentureBeat writes, “One of Fox’s first major moves Fox on this front is is […]
Brian Silver has taken over as the head of Yahoo!’s Right Media Exchange in North America. Silver’s LinkedIn profile says his new title is “VP, Ad Platforms for the Americas at Yahoo!.” And Yahoo! confirms his new role saying, “Brian Silver will be joining Yahoo! as Vice President, Ad Platforms for the Americas, reporting to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam IPO On Ad Age, sources tell Cotton Delo that Glam Media will try to go public in Q2 of this year. Delo writes, “Glam’s offering will also demonstrate Wall Street’s appetite for a true digital-media IPO. Vertical properties such as Zillow or WebMD […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Networks Are Alive And Well Mobile ad network Millennial Media says its ready to launch its initial public offering – and that means another company opens its financial kimono. All Things D’s Peter Kafka writes about the mobile ad network’s financials, “The company’s […]
At long last, Yahoo! has hired a new chief executive. After letting go of its previous CEO, Carol Bartz, four months ago, the company has hired eBay/PayPal exec Scott Thompson. Read the Yahoo! press release. AdExchanger.com reached out to a selection of industry execs – including former Yahoo!s – and asked the following question: “What’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Chooses Tech With CEO Selection And the new Yahoo! CEO is…. former ebay/PayPal President Scott Thompson. Read the release. With the choice, Yahoo! appears to hold dear its tech roots as Thompson has a decidedly “tech” pedigree and includes being the CTO of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reviewing The SSP Following up its demand-side platform (DSP) report, Forrester has published a new missive on sell-side platforms (SSPs). Authored by analyst Michael Greene, he teases the report on the Forrester marketing blog saying, “The 6 vendors we reviewed – Admeld, AppNexus, Doubleclick […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital, Please -Wait, I Mean Advertising In a feature article, The Chicago Tribune’s Robert Channick covers momentum in the online advertising space in the Chicago area. Leo Burnett’s North American President says about digital, “We need to lead in this space, we need to […]
