Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here PubMatic Banks $45 Million Sell-side platform PubMatic announced a hefty “mezzanine” round raise of $45 million as it looks to build out and, perhaps, even acquire sell or buy-side tools in preparation for an IPO. Peter Kafka interviews Goel about his company on All […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s The Pixel Yesterday’s DoubleClick marketing event appeared to be a success if a “few thousand viewers” via a livestream is any indication. The event announced new integrations within the DoubleClick marketing stack known formally as DoubleClick Digital Marketing. Invite Media-like tech is getting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Alt UDID Under Review The Wall Street Journal sees the new UDID alternatives as mobile ad networks’ efforts to “circumvent” Apple Safari browser security efforts. The WSJ says, “…Ad networks that serve advertisements within mobile apps have started using new identifiers that collect information […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Login Cometh Michael Miller reports on Google execs Susan Wojcicki and Sundar Pichai’s appearance at last week’s D:10 conference. In response to a question about the poor targeting of advertising today, Miller paraphrases Pichai who says, “The personalization of advertising is still in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Set To “ON” If you just can’t stand browsing without a Do-Not-Track feature, in a few days Microsoft says it can help with DNT Features built into its latest Internet Explorer 10. Read the news buried in a release. Meanwhile, IAB CEO Randall […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Internet Trends In spite of the fact that former Morgan Stanley analyst Mary Meeker has joined the VC world (Kleiner Perkins), she is still cranking out her famous Internet Trends report which she presented at All Things D’s D10 conference. And guess what? Mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Salesforce.com Has A New Buddy? Social marketing software is the new DSP. Last week Vitrue was acquired by Oracle. This week, Peter Kafka says on All Things D that Buddy Media and its $90 million of venture funding is about to get rolled up […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires With reports continuing to swirl of Amazon building a significant display advertising business, Kunur Patel says in Ad Age that the acquisition of a mobile ad network may be next. Patel thinks Amazon’s ecommerce data could be a powerful bottom-of-the-funnel solution for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Was MSNBC.com, Now NBC.com? There’s long been speculation that NBC Universal could take full control of MSNBC.com from Microsoft, its partner in the website venture. Adweek’s Mike Shields hears that the Comcast-owned network is considering it. “The site benefits heavily from its prominent placement […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Evidon, DoubleVerify Partner Just in time to provide compliance with the EU ePrivacy Directive and U.S. Self Regulatory Program, DoubleVerify has agreed to integrate Evidon’s privacy solution into its measurement platform. About a year ago, DoubleVerify was an Evidon competitor when it came to […]
