Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Tag With Cash Gotta tag? It’s valuable if you can scale the management of millions and billions of the ad variety. Tag manager Tealium has raised $15 million-plus (total for the life of the company is $27 million). The release claims large revenue […]
Marketing automation vendor Marketo has filed for a $75 million IPO, adding fuel to speculation on whether it will soon be snapped up in an acquisition. From 2010 to 2012, Marketo’s revenue grew from $14 million to $58.4 million, according to its S1 filing. The San Mateo, Calif.-based marketing automation firm has raised $108 million in venture funding […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring ‘Walk-Throughs’ PlaceIQ is offering a new metric for mobile ads that’s essentially a real-world equivalent of the online “view-through.” The so-called “Place Visit Rate” is defined thusly: “The ratio of people who viewed mobile ads for a physical retailer and subsequently were observed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commerce Adding Offline To Online J.P. Morgan analyst Doug Anmuth shares his notes about eBay’s recent analyst day. He calls eBay “the next generation of commerce featuring the convergence of online and offline shopping, and significant impact from mobile devices.” More notes (PDF). Jefferies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Bottle And The Data Genie In a piece on web privacy in the New York Times’ Sunday edition, behavioral economist Alessandro Acquisti from Carnegie Mellon University tells the NYT in a series of anecdotes, studies and statements that consumers don’t undestand whats happening […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Buying The Pipes It’s not ad technology “pipes” but it’s something similar for books. Yesterday, the company announced the acquisition of a social network for book lovers and authors called Goodreads. paidContent’s Laura Hazard Owen writes, “Goodreads is (…) likely to be less […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, SVP, Digital Ad Sales at The Weather Company. Are you still waiting for the year of mobile? Well, guess what? You missed it. That’s right, I said it – and if you didn’t know […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable Products During a media day presentation earlier this week at Walmart’s eCommerce outpost in California, Neil Ashe, president and CEO of Walmart Global eCommerce, told reporters, “We aim to connect every product in the world with every customer, and let them decide how […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Value of Mobile Google, one of the biggest players in mobile ads, takes another shot at persuading marketers to invest in ads for smartphones and tablets with its new “Full Value of Mobile Initiative.” Approximately “three of ten mobile searches result in visiting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Loves Mobile Yahoo CEO Marissa Mayer continues to acquire companies with a mobile M.O. Last week, it was mobile recommendation startup Jybe and this week it’s mobile news aggregator Summly started two years ago by 15 year-old Nick D’Aloisio. Read more in Business […]
