Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ads Hoppin’ Video and social will be among the driving forces behind 20% annual growth in online display spending through 2015, according to a new ZenithOptimedia forecast. Next year digital ads will grow 14.6% compared with 1.7% for traditional media, the agency believes. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Unimpressive The debate over the value of viewable impressions as a metric for online branding campaigns is endless at the moment. Following the Media Ratings Council’s preliminary conclusion that viewable impressions aren’t all that viewable right now, Mitch Weinstein, SVP, director of ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Meltdown Do Not Track will have to wait for next year. After 14 months of sometimes harsh debate via email, phone and in-person meetings, the Worldwide Web Consortium (W3C) working group charged with creating specs for the browser mechanism has all […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Price Per Second On Digiday, Josh Sternberg takes a look at StumbleUpon advertising and its “native” format. He finds a creative pricing structure: “The most common pricing for advertisers on StumbleUpon is a flat fee of 10 cents per engagement of anything five seconds […]
Ad networks are alive and well when it comes to certain discrete, vertical markets. Jim Barkow can attest. He was CEO of shopper media/e-commerce ad network Longboard Media, up until early November when he — along with his company — were acquired by Bazaarvoice. (See the release.) Barkow, who will stay on as Bazaarvoice’s GM […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Upfront Momentum? This past spring’s attempt to formalize Digitas’ NewFront — the four-year-old online ad sales-focused event designed to capture the attention of media buyers attending the TV upfront presentations — was a big production. And now, the Interactive Advertising Bureau says it will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chango And Cash Chango, the self-described, programmatic marketing platform has raised $12 million to help build out its retargeting system. In addition to ramping up its technology, the company is looking to hire at least 50 new engineers and sales people. “Our clients are […]
Facebook’s menu of ad types is growing longer all the time. And as the company continually tests new formats, it’s getting harder to keep track of all of them. Below is AdExchanger’s attempt to provide a snapshot of all relevant and current paid media products the company has on offer, along with a few that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Unboxed AdAge takes Microsoft’s Internet Explorer 10 browser for a spin to see how the default Do Not Track setting works. Ad Age’s Kate Kaye writes, “The DNT tool can’t be found under the Privacy settings where many users are bound […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Change As it continues to ramp up technology aimed at better performance for predicting weather and related ad trends, The Weather Company (FKA, The Weather Channel) is bringing in ad tech vet Vikram Somaya from Thomson Reuters to run a newly created division […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing Algos & Real-Time The New York Times’ Tanzina Vega covers digital audience buying momentum and its effect on big publishers. She writes, “That shift is punishing traditional online publishers, like newspaper, broadcast and magazine sites, who are receiving a much lower percentage of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SiteScout Goes Mobile Demand side platform SiteScout is getting more mobile. The company has increased the amount of mobile ad inventory in its system and is showing off a number of new features to its ad-buying solution. It’s promising clients more than 30 billion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Really That Big Put this in your acronym pipe courtesy of eMarketer: “Real-time bidding (RTB) will account for 13% of all US display advertising spending this year, more than triple its share in 2010.” That’s one finding from its new study on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Server Heat Ad servers have been in limbo for the last few years, which has come as a surprise to some. To quote a recent AdWeek comment by Ari Paparo, alum of DoubleClick & AppNexus, “No one thought that all the ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Joy In AppVille Is Tapjoy’s “incentivized” mobile app world crashing down? While Apple has practically kicked out apps that offer users incentives such as virtual currency in exchange for downloading a marketplace for games, Tapjoy and its brethren have largely moved to HTML5. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Down, Flat And Up DG, acquirer of MediaMind, Peer39, Eyewonder and Unicast among others, announced its third quarter 2012 results last Thursday. The company’s TV unit reported flat results (with continued competition from Extreme Reach) as did online on an “organic” basis ($33.7 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Travel M&A Online travel company Priceline.com has acquired Kayak for $1.8 billion. Read the release. The scream you hear is an ad platform (Kenshoo?) losing its Kayak budget. But, hold the phone! – maybe not. As travel trade Skift’s Rafat Ali points out, “Kayak […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merging Online Valassis has rolled out a new product offering associated with its Brand.net acquisiton in June. Using “Purchase Precision Technology,” Valassis says that the new tech is underpinned with the merging of online and offline data as well as “access to decades of […]
Sloan Broderick set the tone for today’s “New Media Strategy: How to Use DMPs, DSPs, RTB & Beyond” session at ad:tech in New York City as a healthy crowd of about 150 attended. The theme: data filtered through the data management platform feeds inventory management. The “101” for the ad:tech crowd was decidedly NOT so […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network & E-Commerce Social commerce marketing and SaaS provider Bazaarvoice has acquired e-commerce ad network Longboard Media for $40 million+ (if you include the earnout) to expand, or further, its offerings. Since its founding in four years by ex-eBay and Shopping.com execs Scott […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘Sitdown’ On FBX In a “sitdown” with Adweek, Facebook’s head of sales, Carolyn Everson, and GroupM global CEO Rob Norman trade notes. Norman says Facebook Exchange has “quadrupled” exchange-traded media. (That’s a finger-in-your-eye to Google.) Everson adds more on FBX, “There are two things […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. German Programmatic AppNexus will work with Deutsche Telekom’s German “sales house” Interactive Media on Interactive Media’s new publisher ad platform. ExchangeWire notes the deal involves the “serving of all of Interactive Media’s class 2 inventory in Germany, including all performance campaigns and automated buying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sandy’s Ad Industry Toll In addition to unfathomable personal suffering, destruction and death, the devastating hurricane that tore through the northeast this week may have cost the already weak advertising industry $500 million in revenues, estimates Pivotal Research’s Brian Wieser. The loss is primarily […]
There’s a demonstrated link between foul weather and e-commerce revenue. Storms bring more shopping activity, higher order volume, and higher value per order. They also create a data retargeting opportunity, as website visits increase. But when the weather turns from unpleasant to destructive – as it did with “Superstorm” Sandy this week – that link […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Ad Tech Investment Ad platform isocket announced new hires and a new round of funding in a company blog post. Foundry Group (who has invested in the past in Admeld, Triggit, Linksmart and others) is the lead investor in the $8 million, Series […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nokia Adds Exchange In an effort to bring more developers to its platform, Nokia has started an ad exchange to pay them. GigaOm’s Ryan Kim reports, “Nokia Ad Exchange (NAX), which is built off of Inneractive’s technology, will allow developers to access 120 ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywalls Suspended The desperation for up-to-the-minute news about Hurricane Sandy persuaded the NYTimes.com and WSJ.com to suspend their respective paywalls by Monday. Poynter Institute’s Julie Moos has the rundown of other papers that have put the paywall aside, at least for the moment. Read […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, Microsoft, IE, DNT Yahoo isn’t going to recognize Microsoft’s Do-Not-Track (DNT) “on” signal in the latest version of Internet Explorer either. So said the Yahoo policy blog on Friday: “In our view, this degrades the experience for the majority of users and makes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mayer Makes A Purchase After much speculation about what Yahoo CEO Marissa Mayer’s acquisition targets should be, the company has announced the purchase of mobile, social recommendation service Stamped. Mayer’s first acquisition as Yahoo’s chief has a small ironic twist, as Stamped was started […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Bid Manager Leaves Beta Google is taking the wraps off the next rev of its demand side platform. DoubleClick Bid Manager, formerly Invite Media, has come out of beta and is now available globally in over 40 countries. Internal usability studies “show that […]
