Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cookies, Who Needs ‘Em (Cont.) The Online Publishers Association (OPA) is the latest ad group to dismiss worries about the “Corleone kiss of death” Mozilla has seemingly planted on the third party cookie. It said in a statement, “In spite of the doom-saying, Mozilla’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Behind The Bot The focus on fraudulent impressions driven by the “Chameleon” botnet discovered by London-based ad measurement and viewability firm Spider.io this week continues to evolve. Dr. Douglas de Jager, CEO of spider.io, writing in Adweek, investigates some possible (inadvertent?) sources for the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Two Speeds For Ad Spend Globally With job growth in the US, new fears in Europe, and uncertainty in China, guessing global ad trends one year out may seem a fool’s game. Carat takes a stab anyway, projecting 5% spending growth worldwide. Digital ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Botsploitation Adweek’s Mike Shields pens a feature on “ghost publishers” who create inventory through botnets, invisible impressions, and other non-human means. Using background sources, he fingers a group of the “most suspect” site networks. An irony: the problem may be driven by brand marketers. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SpotXchange On Publisher Tools Video ad marketplace operator SpotXchange is promoting some additional tools for publishers that promise to help balance the advantages that advertisers and media buyers get from demand side platforms. From the release: “Publishers will have insight into who their buyers […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andy Atherton, SVP at AppNexus. It’s the second in a series on the emergence of programmatic reserve. A few weeks back, I laid out the case for a closer look at programmatic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Falling Video CPMs In a WSJ story last week, reporter Suzanne Vranica revisited the case of the falling video CPMs using new data from video ad network and exchange owner Bright Roll. The data fingers the usual suspect (programmatic buying). But there’s a silver […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Blocked Google has booted a number of programs including AdBlock Plus, AdBlocker, AdFree and more from the Google Play Store. “After a regular review we have determined that your app interferes with or accesses another service or product in an unauthorized manner,” says […]
Reduce Data uses advertiser data to optimize campaigns across DSPs and ad networks. For instance, CEO Asif Ali says when a network is buying or retargeting a user who has already clicked or converted, Reduce Data can override the network-specific optimization and deliver a different campaign or creative. Ali says Reduce Data can similarly use […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Custom Audiences Ad Boost More than twice as many advertisers have flocked to Facebook’s custom audiences feature since January, reports Bloomberg’s Brian Womack. Released nearly six months ago, custom audiences, which lets companies apply data they’ve collected from outside the social network to their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SlideShare Gets a Makeover After snapping up the content sharing platform SlideShare for $119 million last year, LinkedIn today unveiled its new SlideShare Content Ads. “Similar to display ads, Content Ads reach a targeted audience of professionals on LinkedIn. However, they differ in that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Effik Managing Director, Media & Connections, R/GA. It’s difficult to think about the multibillion-dollar world of real-time media auctions as a game, but auctions have winners and losers, like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Business Intel Adobe Omniture founder Josh James continues to build his BI/data visualization business, Domo, and Amazon has a seat at the table. According to TechCrunch, Domo has raised $60 million in new financing from several firms including Amazon CEO Jeff Bezos’ personal investment […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Vs. Desktop Pandora reported better than expected (but still a loss) fiscal fourth quarter earnings late Thursday as the company continues to concentrate on a mobile future. See the release (PDF). The Wall Street Journal digs into the details, “Mobile ads still aren’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic India IPG Mediabrand’s global CEO Matt Seiler talks to DNA’s Priyanka Sahay about his company’s plans for newly acquired India agency Interactive Avenues. Among the plans are to launch the Cadreon audience buying unit in India. “The next step up is securing campaigns, […]
Martini Media, the online ad network focused on targeting young “affluent” audiences for the past four years, is broadening its offerings to the programmatic side. Martini’s move reflects a number of factors reshaping the online ad landscape, but the shift is not without pitfalls. For one thing, the ad network model in general is under […]
“Brand Aware” is a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem. It is written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. As digital marketing continues its rapid growth, more traditional marketers have created “Digital Centers of Excellence” (COE) to help shepherd digital marketing. Being a proud member […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cox Chooses Collective As Cox Digital Solutions prepares to shut down its in-house ad serving system, which evolved from its $300 million acquisition of white label ad network Adify four years ago, what’s it planning to replace it with? The answer is Collective, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The New Normal For Agencies As companies founded on a traditional ad network model fail faster (see AdBrite and Adify), one obvious factor is the dwindling of agency demand as budgets shift to programmatic. What does this look like from the inside? The Media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ad Clutter Riffing on a piece by NY Times writer Nick Bilton about declining engagement rates among his Facebook subscribers, TechCrunch’s Josh Constine wonders at the “skittish gift horse” that is the newsfeed. “The volume of advertising in the feed has increased dramatically […]
Facebook has offered new details about changes to the application and recertification process for its Preferred Marketing Developer (PMD) program. The changes affect both existing and prospective PMDs, and are likely to reduce the number of new startups entering the fraternity of third parties sanctioned to support Facebook marketing. Among the changes we previously noted […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Optimizing The Content Algo In The NY Times, David Carr recounts how movie streaming/DVD service Netflix used insights on its own “big data” to create a successful new television (wait, streaming) series called “House of Cards” with director David Fincher and actor Kevin Spacey. […]
With over 50 magazine brands worldwide, including such niche “rag” legends as Popular Science and Field & Stream, Bonnier’s publishing arm has taken the long ride from print to digital. And as its digital strategy has expanded, so too has the company’s analysis of data for making the most of advertising yield. Peder Bonnier heads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Latest Shuffle AOL CEO Tim Armstrong has often talked about the company’s one constant: change and more of the same. Whether it’s rebranding business divisions or moving executives from one department to another, nothing at AOL stays the same for long. Artie Minson, […]
Over the past two months, the USC Annenberg Innovation Lab has released two reports highlighting the ad exchanges and networks that were placing the most advertisements on piracy sites or illegal download sites, and the brands whose ads appear on such sites. This has brought this issue to light once again, after last year’s discussion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Ad.com Gets ‘Friended’ As AOL Networks head Ned Brody plans to refine the company’s supply side offerings, its demand side, third party ad network is likely to see a boost now that it has access to inventory from the Facebook Exchange. As Brody […]
Facebook is ramping up the volume of outside data marketers can apply to their audience targeting campaigns on the site. It confirmed it will extend its Custom Audiences tool, begun in partnership with Datalogix back in September, to three new partners in the CRM matching arena. Epsilon and Acxiom will bring their first and third […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Addressable Email On the Google Developer blog, the company announced it’s setting up Google+ single sign-on for apps, which dovetails with unifying its privacy policy across Google products and services. From the blog, “If you sign in to Gmail, YouTube or any other […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Changing The Ecosystem Map The Interactive Advertising Bureau has unveiled its answer to the famous (some say notorious) LUMA Partners’ ecosystem map. In the IAB’s version, the brand is at the center. See it now! Why? IAB CEO Randall Rothenberg said at his association’s […]
Kellogg Company is undoubtedly the brand with the most to say about programmatic. And its VP media & digital, Jon Suarez-Davis, carried on that tradition during comments today at the Association of Nation Advertisers’ Media Leadership Conference. More than half of Kellogg’s online media now traffics through programmatic channels, including both “open exchange” buys and […]
