Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Future Media Agency Mediabrands CEO Matt Seiler wants to prove media agencies don’t have to fall behind the curve when it comes to innovation by taking his company firmly into the automated, digital age. A profile in Adweek outlines how Seiler has advocated for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Direct On eMarketer, Xaxis COO Dr. Mark Grether answers a question about percentage of ad spending going to programmatic direct vs. RTB. Grether tells eMarketer: “It really depends. I don’t have a number for the US, but I do have a number for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Automation Marketing automation company Salesfusion raised $8.25 million in a round of funding, according to VentureBeat, while others in its competitive set are being acquired or going public. Salesfusion’s chief executive, Christian Nahas, claims innovation has slowed down with other bigger players, such […]

The Australian maker of a media-trading platform, Brandscreen, barely months into a strategic deal it formed with Chinese search giant Baidu to fuel further expansion in the Asia-Pacific region, has been put up for purchase. Entering voluntary administration on the eve of the new year, Australian intellectual property law firm Jirsch Sutherland is administering the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Not Over AOL is handing its local news platform, Patch, off to investment holding company Hale Global. Although it will be a joint venture, Hale Global will assume the risk. Read the release. The companies maintain that all Patch sites will remain open, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ringing Analytics Phone calls can be an important tactic in marketing, but CMOs may not be aware of the opportunity to measure and optimize that channel. That’s the premise with Invoca, a call marketing company, which just raised $20 million in a round led […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Hub StubHub decided to cut out the middle man and build its own programmatic tech stack, as Digiday points out, which has led to more efficiency and cost savings. Lee Engel, StubHub’s head of programmatic advertising, pointed out cutting agencies out of the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobilizing Yahoo Marissa Mayer’s vision from a mobile-centric Yahoo is coming to fruition through its series of acqui-hires and app development. As VentureBeat reported, half of Yahoo’s users are already on mobile, and its products, such as Mail and Weather, have been reinvented for […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. It’s all about the data, right? At least that’s what everyone says about digital media. In today’s LUMAscape-driven world of data-driven marketing, getting your hands […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tracking Facebook A Facebook PMD, ShopIgniter is looking to bridge the social site with the mobile Web, according to Inside Facebook. The company uses a Web landing page with a URL tag to track conversions, which is then used to create a Facebook ad. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Bots Link-In Bots don’t just haunt display advertising, they’re creating problems for social sites too, forcing LinkedIn to take legal action, according to GigaOM. The company’s competitors use the bots to scrape information from user profiles, but there it’s not clear what risk […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Small-Town Tweeting Not to be outdone by other social networks, Twitter is strengthening its local advertising ability with a new feature called Nearby, Digiday reports. The map feature shows users what others are tweeting about in their vicinity. This could open up a host […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Malware Strikes Malware was delivered to consumers via a display ad in several European countries, according to multiple reports. NBC aggregates the news and says that, according to one source, “9 percent of visitors to the malicious site through a Yahoo! ad were […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Intel’s TV Dreams Doused Intel’s CEO Brian Krzanich says in an interview with Re/code’s Ina Fried that Intel gave up on its Internet TV service because the technology was there, but the content wasn’t. “You could have the biggest screen, you could have the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding The Valuer PandoDaily made note yesterday of a new $30 million round of funding by digital media valuation company Integral Ad Science. See the SEC filing. Pando’s Erin Griffith references the comScore patent battle that Integral Ads has moved beyond: “After its patent […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Record Highs For Ad Revenue While you/we were away, a report from the IAB and Pricewaterhouse Coopers revealed that Q3 Internet ad revenues hit a high of $10.69 billion. “These figures reflect marketers’ trust in interactive to deliver,” said Randall Rothenberg, president and CEO […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Brand The Wall Street Journal looks at the auction for Forbes Media, which is hoping that its positioning as a digital media brand pays off.  The WSJ’s William Launder writes, “The path to success for digital media companies, even ones untethered to a […]

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Being a premium publisher these days is a lot like being a baker. If you’re a baker, your content […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now With More Engagement Google has expanded the capabilities of its Engagement Ads, which run on the Google Display Network, are offered on a CPE (cost per engagement) basis and are more interactive than static banner ads. Engagement Ads now run across mobile devices […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Fraud Adweek’s Mike Shields continues his coverage of fraud issues in online video advertising, this time focusing on video technology company OneScreen. According to the article, the company was working with Touchstorm, which reported a slew of issues they faced before ultimately dropping […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adaptive Agencies It’s time for 2014 predictions and Digiday is serving one up about agencies. As marketers and brands try to figure out digital marketing, agencies should benefit, according to the article. They have the opportunity to tie their work into hard business metrics […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Apple Exchange Apple is pushing its iTunes Radio inventory, according to Adweek, as it aims to compete with other ad-supported radio services. It’s also looking to create an RTB exchange for in-app ads. However, sellers are being told to focus on radio right […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Custom Buy Marketo purchased Israel-based Insightera for $20 million, according to GigaOM, giving Marketo a website customization platform. Insightera uses visitor data to tailor a website experience for each individual in the hopes of making them more receptive to ads. The company is a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “Will Be Tracked For Discount” AT&T is willing to trade tracking privileges for service discounts, according to Forbes, as it brings its Google Fiber-like service to Austin, Texas. Users get a 30% discount for allowing AT&T to track them through “AT&T Internet Preferences.” Here’s […]

Advertising technology company Simpli.fi has raised $16 million in a Series B growth round led by private equity firm Frontier Capital with participation from Contour Venture Partners. Prior to the Series B round, the company had raised $4 million since its founding in 2010, bringing its financing total to $20 million after operating at a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Sales For publishers who are still stuck trying to figure out how to build a programmatic sales system, the IAB has released a document briefly outlining different stages of the process. The paper breaks down the sales building process into three steps. The […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor Building Programmatic Team Some of the team behind Velti’s Mobclix mobile exchange (which ceased all operations in November) are heading for Tremor Video, the company announced. “Solving programmatic buying for brand health and aligning buyers and sellers on brand metrics are core to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Pilots New Ad Format According to a post by Eran Arkin, product manager at Google, the company is testing a new ad format, called +Post ads, that allows brands to promote Google+ posts across the Google Display Network. An example would be using […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Perennial IPO The initial public offering (IPO) cavalcade is not over for digital marketing tech. Ad marketplace Rubicon Project is next and has chosen its bankers. Bloomberg notes, “Rocket Fuel Inc.’s successful offering in September and the rally that followed Twitter’s IPO last month […]

The rise of debit and credit card transactions over cash and checks (remember those?) created a wave of data that essentially time-stamped consumers’ daily purchases down to the second. This sea change in consumer purchase behavior created the need that card-linked marketing technology company Cardlytics, which recently expanded to the UK and snapped up client Lloyds Banking […]