Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Going Up Private equity firm KKR announced Tuesday that it will buy publisher Internet Brands from another private equity firm for around $1.1 billion, according to Reuters. Internet Brands sold for $640 million in 2010. KKR owns Internet domain registration firm GoDaddy.com, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Expanding The People MediaPost’s Joe Mandese reports that Nielsen’s TV “people meter” will expand to the mobile device which includes smartphones and tablets. A goal, among several, is to capture the much-discussed “second-screen” TV audience. Mandese writes, “Nielsen said a ‘full rollout’ of mobile […]
Premium publishers are generally territorial. The idea of Hearst, Conde Nast and The New York Times offering a unified solution for media buying is a pipe dream. But French premium publishers operate in the spirit of greater cooperation. In December 2012, Le Monde, Les Echos, Prisma Média, M6, L’Express and Libération created a subsidiary called […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patenting Prevention Online ad tech firm Dstillery says it has received a patent for some of its fraud-prevention technology. The press release says that the patent covers detection of “non-intentional traffic (NIT) based on co-visitation information and flags websites as suspicious to enable spurious […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest-y Ad Network Cincinnati-based Ahalogy, a startup that provides and optimizes content for Pinterest, is rolling out a publisher network.The offering, called Ahalogy Mobile, lets marketers display content on mobile devices in a format similar to Pinterest. The ads will appear in Ahalogy’s network […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker’s Internet Trends 2014’s Internet Trends report was released on Wednesday. Among the key findings was mobile growth, which is rising at 25% of total Web usage vs. 14% YoY. Tablet use is growing faster than PCs ever did, and Internet advertising is up […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Fraud In The Wall Street Journal, Mike Shields and Christopher Stewart cover continued video ad fraud malfeasance. In response to inquiries with buy-side victims, the WSJ summarizes, “A spokesman for J.P. Morgan Chase acknowledged the company inadvertently paid for the spots to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Tech IPO Datalogix may be gearing up for an IPO later this year after well-publicized deals that enable targeting with Facebook (see this 2013 AdExchanger article and UK announcement last week) and Salesforce (April). The WSJ reports, “An IPO would be a good […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. “Real time” – in terms of data or targeting – is an overused phrase in display advertising. “The rise of programmatic display lulls […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic In-House IPG’s Kristi Argyilan, who led programmatic strategy at the holding company, has left for Target, reports Ad Age. Her new role is SVP of media and guest engagement. Ad Age quotes a Target statement: “In her new role she will be responsible […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Start of the SAP Marketing Cloud? SAP may be moving closer to constructing its very own marketing cloud with a planned acquisition of SeeWhy, a real-time ecommerce targeting and email personalization startup that’s complementary to SAP’s commerce technology platform, hybris. SAP’s CMO recently told […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Catches Up Linkedin is testing Directed Sponsored Content, which gives marketers a chance to fine-tune sponsored ads. Facebook and Twitter already offer similar capabilities, known as “dark” publishing. “Expect the new option to be part of LinkedIn’s pitch to agencies over rosé on […]
Agencies and holding companies are pointing to customized algorithms as a way to differentiate from the competition. Tech providers, too, claim that algorithms developed in-house offer better optimization capabilities than those that are more generally available. But as these algorithms become more popular, the parameters of what entails customization are loosening. In most cases, agencies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patch Up AOL’s Patch has been reseeded by Charles Hale and Hale Global since they took over the reins earlier this year. The NY Times reports the hyperlocal site is profitable and expected to make top-line revenue of $21 million this year. The NYT […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search For Tomorrow Pinterest confirmed on Friday that it had raised $200 million, bringing its valuation to $5 billion. The funding comes in the wake of Pinterest testing Promoted Pins on its platform. Beyond that, ReadWrite’s Lauren Orsini speculates on Pinterest’s long-term strategy: “Rather […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YuMe Talks Up Programmatic “On March 10 we launched Video Reach, the initial phase of our programmatic offering,” said Gary Fuges, VP, IR, during YuMe’s quarter one earnings report. “Video Reach is built on top of our existing platform and enables us to participate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chartbeat’s Native Tools Real-time analytics startup Chartbeat announced new data-measurement tools for native advertising on Wednesday, as well as an additional $3 million in funding. The new analytics tools measure how well sponsored ads are doing compared to other content on a Web page […]
Acxiom’s $310 million acquisition of data onboarding company LiveRamp, expected to close this summer, will raise significant questions among LiveRamp’s clients, many of whom are Acxiom’s competitors. As if predicting these concerns, the companies have gone out of their way to emphasize LiveRamp’s continued openness and neutrality. Acxiom CEO Scott Howe reiterated this message during […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The IAB Approves Following updates to the Quality Assurance Guidelines Program, 29 digital companies have received the IAB’s stamp of approval. Last July, the IAB announced plans to extend certification to a range of buyers and sellers, beyond networks and exchanges. With 29 approved, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest Pins Paid Ads Last fall, Pinterest announced its plan to test promoted pins. The social-bookmarking company is expediting its monetization aims, with the launch of its first paid ads. Of Pinterest’s estimated 40.1 million monthly US-based users, about 85% are female. The paid […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mozilla’s Change Of Heart On Friday, Mozilla pivoted from its previous “experiment” – announced by Darren Herman in February – to test browser tab ads known as “Tiles.” Mozilla VP Jonathan Nightingale said in a post, “A lot of our community … worried that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pressure On Display TV station and website owner Scripps Networks reported favorable earnings Thursday and, in the process, commented on the programmatic wave for its websites. Lori Hickok, Scripps’ EVP for finance, said on the earnings conference call with analysts, “What we’re seeing, … […]
After AOL’s and Google’s respective acquisitions of Convertro and Adometry, the space held by independent marketing attribution vendors immediately shrank. Remaining companies include Visual IQ, C3 Metrics, DataSong, DC Storm, and Encore Metrics. But what is the future of these attribution pure-plays as enterprise stacks invest in cross-channel technologies? “I see a complete collision course with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Americans For Original Digital Video Original digital video is increasingly popular among Americans, according to the IAB’s “2014 Original Digital Video Study,” courtesy of GfK. Surveying original digital programming viewers, audiences prefered digital over news, sports and daytime programming on television. IAB’s SVP of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Video Ad Hurdles Facebook “premium” video ad offering comes with a “premium” $1 million-a-day price tag – and Facebook has only invited a small group of brands to submit concepts, says The Wall Street Journal. Once submitted, Facebook Inc.’s creative team will approve […]
IPG-owned agency Jack Morton Worldwide acquired Genuine Interactive on Tuesday in an attempt to expand its social and mobile capabilities, particularly as they relate to supplementing live events. Finalized May 1, the financial terms of the acquisition were not disclosed. “Adding digital, social and mobile to live brand experiences isn’t an option anymore,” said Jack […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Syncing Screens The “Second Screen” remains an exciting opportunity for publishers and marketers alike. But, still, the viability of these ads is “guesswork,” according to this NY Times article. Nevertheless, the Times quotes Deloitte Digital’s Michael Guay and his analysis of the market: “Your […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data Of Retail On Friday, Google acquired Rangespan, the second UK company Google has bought this year. Based in London, the company provides back-office services for online retail, with a focus on expanding product selection. Sounds like something Amazon does, no? Rangespan has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Foursquare Transforms Location-sharing app Foursquare is splitting in two. The “check-in” function that defined it from day one will be rebranded as Swarm. Meanwhile a rewritten version of Foursquare will support search and discovery. Foursquare’s VP of product experience, Jon Steinback, said, “Mobile forced […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dating Native Ads The free dating app Tinder, owned in part by IAC, will eventually feature ads, executives said on an earnings call. One option, according to IAC’s Greg Blatt, would be native advertising. As Re/code’s Peter Kafka reports, two networks have already experimented […]
