As brands mature, driving growth isn’t just about direct response—it’s about broadening audiences, building consideration, and fueling long-term demand. Learn how Square is rethinking media’s role in expanding reach and awareness to resonate with potential customers while maintaining strong performance foundations.
What good is performance if the media environment undermines it? In programmatic, efficiency is no longer enough. Advertisers want outcomes they can trust. Publishers want quality content valued, not blocked by blunt safety tools. The challenge is connecting results with media quality and integrity.
This webinar will dissect the common causes of friction and explore why bridging the gap between creative and media has never been more critical. Attendees will gain practical insights into actionable practices and considerations to unify these operations, ultimately raising the bar on campaign efficiency, agility, and overall effectiveness.
We’ll walk through a simple forecasting exercise to showcase how using last click data to build forecast can lead to misaligned expectations for business performance and how causal multipliers can help correct your forecasting accuracy.
This webinar will explore the influential CTV, macroeconomic and industry trends during the holiday season to help you optimize your 2025 holiday advertising strategy to uncover opportunities to drive more than 5x ROI.
Join us for an inspiring evening of celebration at the Top Women in Media & Ad Tech Gala, taking place June 5th in New York. View the list of honorees here.
The Programmatic Impact Awards spotlights the boldest, most boundary-pushing campaigns in programmatic advertising. This prestigious program celebrates visionary strategies and game-changing innovations. Winners aren’t just keeping up, they’re redefining what’s possible. Congrats to the winners!
Healthcare advertisers and their marketing partners face challenges that other direct to consumer advertisers may not necessarily be confronted with. With that in mind, it’s important for pharma marketers to be able to rely on their marketing partners to implement relevant updates to ensure privacy is at the forefront when planning and executing media buys. […]
Join us for an in-depth thought leadership conversation on the direction of B2P marketing – what is it, how it’s new, and how it can benefit your marketing efforts. Plus, using your data more efficiently to cut out the clutter and reach decision makers.
Understanding the impact of campaigns, ads and content allows marketers to improve performance over time; but if these metrics are not connected to the ones that the brand uses to run their business, how impactful will they really be? Tune in to find out how to align your data strategy.
