In today’s economic climate, C-suite executives no longer settle for top-of-funnel sentiment alone. Marketers are under growing pressure to prove that ad investments don’t just shift consumer attitudes, but actually drive real-world spend. Yet historically, Brand Lift and Sales Lift have lived in separate silos, evaluated through different methodologies, sample sources, and post-campaign reports. Join […]
Consumers move seamlessly between physical and digital environments, but many marketers still rely on fragmented or modeled data to understand and reach them. Advertisers are looking for more accurate ways to identify audiences, activate campaigns, and measure outcomes across channels. This session explores how deterministic carrier data can provide a stronger foundation for modern omnichannel […]
AdExchanger’s Top Women in Media & Ad Tech Awards honor the full spectrum of leadership in media and advertising technology—from the C-suite to the operators, data scientists and product builders driving results at every level. As the industry transforms, these are the women not just navigating change, but architecting it. Nominations are now open.
Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what’s actually driving growth across the broader media mix. The bigger challenge? Your competitors. While you’re focused on internal dashboards, competitors […]
AI Digital Labs surveyed independent agencies and brand-side teams on AI adoption — not aspirations, not intentions, but operational reality. The results were blunt: 66% are stuck in experimentation purgatory. More than half can’t articulate a differentiated AI story. Almost none have production-grade tools built around their actual workflows, yet nearly half say that’s the […]
Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are transforming time-consuming workflows into streamlined, scalable systems that deliver faster, more impactful results. Learn how to simplify everything from tagging and survey setup to reporting and study management—freeing your team from manual tasks and empowering them to […]
CTV investment is growing fast — and so are expectations. According to Premion’s 2026 CTV/OTT Advertiser Survey, more than 70% of advertisers are increasing spend, with budgets up an average of 17%. With more dollars flowing into CTV, marketers need strategies that deliver measurable results. Join Premion to learn what’s driving the shift in spend, […]
CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations. In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional […]
AI is already reshaping how media is bought, optimized, and measured, but too often publishers are watching the value flow elsewhere. In this webinar, join AdButler and AdExchanger as we explore how publishers can stay in control and boost profitability by putting AI to work across the ad selling lifecycle. We’ll highlight where AI can […]
Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. Audiences no longer live in silos, and neither can marketers. This event brings together brands, agencies, publishers, networks, and tech leaders to tackle the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the […]
The Convergent TV Awards celebrate excellence across the entire screen ecosystem — where television, streaming, gaming, digital out-of-home (DOOH), retail media, and emerging platforms intersect. From the living room to the mobile device, from the stadium screen to the streetscape, today’s audiences move fluidly across platforms…and the industry must, too. These awards honor the brands, agencies, platforms, […]
What if you could predict not just the weather—but how your customers feel because of it, and what they’ll do? The Weather Company partnered with Neuro-Insight, a leading neuroscience firm, to map what happens to the brain in different weather conditions. The findings are striking: weather doesn’t just influence behavior on the surface—it rewires mood, […]
Programmatic I/O New York 2026: Where Commerce Meets the Open Web One ecosystem. Multiple channels. Shared outcomes. Programmatic I/O 2026 brings together brands, agencies, publishers, and ad tech leaders to explore how commerce-driven signals, AI, and performance intelligence are reshaping programmatic advertising across CTV, retail media, digital, audio, mobile, and emerging channels. Through practical sessions, […]
Beyond the Buzz: From ideas to Action, Make Intelligence Work for Your Business, Today. Programmatic AI is where digital leaders turn intelligence into outcomes. No vaporware. No hand-waving. Just the real stuff: how to apply AI right now to plan smarter, buy faster, and automate creative that performs. Walk away with the workflows, playbooks, and […]
Are you ready to dominate 2026? With major events like the Super Bowl, Winter Olympics, FIFA World Cup and other key moments on the horizon, marketers need a winning strategy to engage audiences and maximize ROI. This session will equip you with the CTV know-how to be successful in 2026. Don’t miss this opportunity to […]
Cablefax celebrates the Most Powerful Women for their influence and leadership within the industry — as well as their dedication to empowering other execs to grow and thrive. The Most Powerful Women awards and magazine recognize women across all departments including advertising, communications, corporate culture, sales, content, consultants, distribution, digital, finance, legal, operations and more. […]
In today’s ever-evolving media landscape, advertisers face the daunting challenge of navigating a sea of complex platforms, capabilities, and choices to allocate budgets effectively. This webinar will help simplify the complexity, equipping advertisers with straightforward, effective ad-buying strategies to help drive strong outcomes. Experts from Instacart and Flywheel will share actionable insights, cutting through the […]
Media quality has become a key requirement for Fortune 500 brands — yet the definitions, metrics, and methodologies behind it remain a moving target. With so much change, it begs the question: do marketers know exactly what they’re paying for? As the leader in brand safety and suitability, Zefr will unpack the critical differences between […]
As advertisers increasingly lean into digital out-of-home (DOOH) advertising for its high visibility, contextual relevance, and technological advancements, they also seek greater accountability and performance transparency. In this webinar, you’ll understand how to measure your DOOH campaign and turn impressions into quantifiable business outcomes.
As brands mature, driving growth isn’t just about direct response—it’s about broadening audiences, building consideration, and fueling long-term demand. Learn how Square is rethinking media’s role in expanding reach and awareness to resonate with potential customers while maintaining strong performance foundations.
What good is performance if the media environment undermines it? In programmatic, efficiency is no longer enough. Advertisers want outcomes they can trust. Publishers want quality content valued, not blocked by blunt safety tools. The challenge is connecting results with media quality and integrity.
This webinar will dissect the common causes of friction and explore why bridging the gap between creative and media has never been more critical. Attendees will gain practical insights into actionable practices and considerations to unify these operations, ultimately raising the bar on campaign efficiency, agility, and overall effectiveness.
We’ll walk through a simple forecasting exercise to showcase how using last click data to build forecast can lead to misaligned expectations for business performance and how causal multipliers can help correct your forecasting accuracy.
This webinar will explore the influential CTV, macroeconomic and industry trends during the holiday season to help you optimize your 2025 holiday advertising strategy to uncover opportunities to drive more than 5x ROI.
OPEN FOR ENTRIES! The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. Know a woman who’s moving digital media and advertising forward? From strategy to ops, from emerging tech to media monetization, she […]
The Programmatic Impact Awards spotlights the boldest, most boundary-pushing campaigns in programmatic advertising. This prestigious program celebrates visionary strategies and game-changing innovations. Winners aren’t just keeping up, they’re redefining what’s possible. Congrats to the winners!
Healthcare advertisers and their marketing partners face challenges that other direct to consumer advertisers may not necessarily be confronted with. With that in mind, it’s important for pharma marketers to be able to rely on their marketing partners to implement relevant updates to ensure privacy is at the forefront when planning and executing media buys. […]
Join us for an in-depth thought leadership conversation on the direction of B2P marketing – what is it, how it’s new, and how it can benefit your marketing efforts. Plus, using your data more efficiently to cut out the clutter and reach decision makers.
Understanding the impact of campaigns, ads and content allows marketers to improve performance over time; but if these metrics are not connected to the ones that the brand uses to run their business, how impactful will they really be? Tune in to find out how to align your data strategy.
Programmatic I/O Las Vegas is in a new location for 2025! Join us at the Park MGM on May 19-21, 2025. Registration will open soon.
