AUTHOR ARCHIVE FOR:

Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • PODCAST: AdExchanger Talks

    Podcast: Deal Maven Carolina Abenante Preaches Blockchain

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. On the podcast this week, NYIAX founder and President Carolina Abenante talks about her career as a deal-maker and her current project: making blockchain work for the marketer. As a practicing attorney, she sees in blockchain technology the potential to bring process improvements that will […]

  • PODCAST: AdExchanger Talks

    Podcast: The Very Serious, Not At All Overblown Facebook Scandal

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. True or false: While Facebook was looking the other way, Cambridge Analytica exploited easy loopholes in its data policies to steal user data and swing a US presidential election. In this week’s podcast, Gartner Research VP Martin Kihn picks apart the assumptions underlying the latest […]

  • PODCAST: AdExchanger Talks

    Podcast: Matt Prohaska In The House

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    This week on AdExchanger Talks, we bring you a discussion with Matt Prohaska, principal at Prohaska Consulting. Matt will deliver a workshop presentation on programmatic in-housing at AdExchanger’s upcoming PROGRAMMATIC I/O San Francisco conference on April 10-11. Among the most recognized programmatic advisers, Matt Prohaska sits atop a network of dozens of consultants who offer training and […]

  • PODCAST: AdExchanger Talks

    Podcast: 4C Insights Stretches Beyond Social

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. 4C Insights might be the largest of the small handful of companies certified to buy media across all the social platforms. All the big agency groups, along with many independents, use its technology. Total ad spend through its platform exceeds $1 billion across Facebook, Instagram, […]

  • PODCAST: AdExchanger Talks

    Podcast: Goodway Seeks A Better Way To Do Programmatic

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jay Friedman, our podcast guest this week, came up with the concept for a recent AdExchanger comic depicting a marketer running on a “brand safety” treadmill while scarfing down “cheap CPM” cupcakes. The point: You can’t have it both ways. In this week’s episode, Friedman […]

  • PODCAST: AdExchanger Talks

    Podcast: Joanna O’Connell Grades The Progress Of Omnichannel

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    This week on AdExchanger Talks, we bring you a lively discussion with Joanna O’Connell, VP and principal analyst with Forrester Research and a singular personality in the marketing industry. Joanna will present a session titled “Omnichannel Buying Remains More Promise Than Reality” at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 10-11. Many fans […]

  • PODCAST: AdExchanger Talks

    Podcast: Talking TV With BrightLine CEO Jacqueline Corbelli

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. BrightLine was founded in 2003 as an advisory firm, primarily serving brands that were keen to engage TV viewers with internet-like ad experiences. As part of that mission, it built relationships with cable platforms and broadcasters that reached some 90 million households. In 2012, BrightLine’s […]

  • Scott Rosenberg
    PODCAST: AdExchanger Talks

    Podcast: Roku Like A Hurricane

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Roku is that rare startup that can go up against tech behemoths like Google, Apple and Amazon and win. It has more share in the TV streaming player market than any of those companies individually. Moreover, revenue from advertising and media represents a key part […]

  • PODCAST: AdExchanger Talks

    Podcast: How Troy Young Guides Hearst Digital Through Unstable Times

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The rollup of magazine media continues apace. Meredith’s acquisition of Time Inc, and Hearst’s buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and “commerce + […]

  • PODCAST: AdExchanger Talks

    Podcast: Peter Hamilton Sings A Tune

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mobile app space remains a silo, thanks to the unique logic of installs and post-install engagement. But that will inevitably change as cross-device identity and omnichannel measurement take hold. Our guest on the podcast this week, Tune CEO Peter Hamilton, positioned his company early […]

  • PODCAST: AdExchanger Talks

    Podcast: Belinda Smith Discusses EA's Marketing Arts

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is also the author of many smart AdExchanger columns. Belinda is a font of insights for any marketer thinking about bringing their media buying activities in-house. When she joined EA, […]

  • PODCAST: AdExchanger Talks

    Podcast: Dave Morgan Looks Back On 20 Years Of Startup Life

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Dave Morgan is a singular figure in the advertising industry. The founder of three ad tech companies, each in a way ahead of its time, is our guest on AdExchanger Talks this week. In the late ’90s, Morgan built Real Media, an ad network/ad server […]

  • PODCAST: AdExchanger Talks

    Podcast: CafeMedia's Culture

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CafeMedia, operator of CafeMom, MamasLatinas and other sites, is a technology-first media company. It employs seven developers who do nothing but manage pre-bid implementations, upgrade bidders, monitor code on-page and so on. “The delivery of programmatic media is what we do,” says EVP for Strategy […]

  • PODCAST: AdExchanger Talks

    Podcast: For Salesforce CSO Jon Suarez-Davis, A Winding Career Path To The Cloud

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jonathan Suarez-Davis will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18. In the wake of several big acquisitions, Salesforce Marketing Cloud has surpassed $1 billion in annual revenue. In this week’s episode we talk with its chief strategy officer, Jon Suarez-Davis, who joined the […]

  • Michael Bologna, one2one Media
    PODCAST: AdExchanger Talks

    Podcast: Michael Bologna Changes The Channel

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Michael Bologna has been a key player in the unfolding story of advanced television since the beginning. He spent the first 21 years of his career at GroupM, most of it in so-called “emerging media,” a term that gradually came to include the clunky old […]

  • PODCAST: AdExchanger Talks

    Podcast: The Rise Of Kids’ Media

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    Parents, media companies and brands are struggling to adapt to a sea change in how kids consume content. Children have migrated away from traditional entertainment channels like Nick Jr. in droves, embracing new platforms – mostly YouTube and mobile games. But digital environments are fraught. YouTube has been criticized for a rise in disturbing videos […]

  • PODCAST: AdExchanger Talks

    Podcast: Adam Heimlich On The Next Horizon

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The world’s largest independent media agency didn’t have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own “desk” in a way that would distinguish it from holding companies: by focusing on transparent pricing of media and […]

  • PODCAST: AdExchanger Talks

    Podcast: PebblePost's Marita Scarfi Delivers… The Mail

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO. After a stop […]

  • PODCAST: AdExchanger Talks

    Podcast: The Private (Marketplace) Thoughts Of Chip Schenck

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith’s VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith’s top clients over the last 100 […]

  • PODCAST: AdExchanger Talks

    Podcast: Back To The Roots With Digital Pioneer Mike Kelly

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week’s podcast guest has a way of showing up during pivotal moments in internet history. He was president of AOL Media Networks from 2004 to 2007 during the first ad platform build-out there. Later he was brought on as CEO of The Weather Channel […]

  • PODCAST: AdExchanger Talks

    Podcast: Rapping With RAPP

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The basic structure of agencies hasn’t changed much in 20 years, but the competition has exploded, according to Rapp Worldwide CEO Marco Scognamiglio. “Your Wundermans, your Ogilvys, your RAPPs are still big, successful businesses. We’ve done very few acquisitions. We’ve grown organically,” Marco Scognamiglio says […]

  • PODCAST: AdExchanger Talks

    Podcast: Who Doesn't Envy Hulu?

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital’s triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’s […]

  • PODCAST: AdExchanger Talks

    Podcast: SpotX Builds The Modern Ad Server

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a “modern ad server” to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL Group […]

  • PODCAST: AdExchanger Talks

    Podcast: Sizing Up Sizmek

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the retail industry and even a professor of marketing. Today he is CEO […]

  • Advertiser

    Pritchard's Progress: P&G Marketing Chief On The Impact Of His Digital Ultimatums

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    Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the past year. And he’s optimistic that Facebook, Google and others will meet P&G’s deadline to align on third-party measurement standards and have their methods audited by the Media Ratings Council by the end of this […]

  • PODCAST: AdExchanger Talks

    Podcast: Talking Sports With Bleacher Report CEO Dave Finocchio

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn’t connecting with young people. “There was a generation of sports fans that have been stuck with their dad’s and grandfather’s sports voice,” Finocchio says on the […]

  • Platforms

    Facebook Forces Transparency On Political Ads

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    Under mounting pressure over its use by Russian meddlers in the US election, Facebook is imposing new transparency on ad buyers to make it harder to obscure who paid for an ad, and who saw it. CEO Mark Zuckerberg announced the changes in a Facebook Live video posted Thursday afternoon. “When someone buys political ads […]

  • PODCAST: AdExchanger Talks

    Podcast: Criteo CEO Eric Eichmann Defies Gravity

    BY //

    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Clocking at 44 minutes, the latest episode of AdExchanger Talks with Criteo CEO Eric Eichmann is our longest yet. Pardon our loquaciousness, but there was just so much to talk about. Criteo is one of the high flyers in the data-driven marketing space, with a […]

  • PODCAST: AdExchanger Talks

    Podcast: Auren Hoffman Tells The Truth

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. SafeGraph launched this year with $16 million in funding from more than 100 investors, and a very driven founder in former LiveRamp CEO Auren Hoffman. On the podcast this week, Hoffman talks about his trajectory and his new company’s pure focus on providing accurate location […]

  • PODCAST: AdExchanger Talks

    Podcast: Checking In With Twitter's MoPub

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week on AdExchanger Talks, MoPub honcho Janae Redmond holds forth on changes in the mobile app ecosystem – and how the Twitter-owned exchange has responded to them. For one, the number of apps isn’t growing as fast as it once did, and the publisher […]

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