AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Platforms

    Cloudspotting: Teradata Updates Marketing Products, Adds 'Cloud' Branding

    BY //

    Add another vendor to the Marketing Cloud fray. Teradata on Tuesday updated its marketing products, revealed a partnership with Urban Airship and officially began calling its stack the “Integrated Marketing Cloud.” Teradata isn’t a newcomer in the field of marketing tech. The company’s VP of marketing, Wes Moore, emphasized the company has been providing marketing […]

  • Data

    Sizmek Levels Up Viewability Metric With MRC Accreditation

    BY //

    Viewability – the qualities that convey whether an advertisement was seen by its target audience – remains a contentious issue in the ad tech space. This is why associations like the Media Ratings Council (MRC) give accreditation to vendors offering viewability metrics, and why those vendors have scrambled for approval. One such company is Sizmek, […]

  • Publishers

    Old Ways At The New York Times: Is Programmatic In The Past?

    BY //

    When The New York Times discontinued in February its director of programmatic advertising position, held by Matt Prohaska, partners and advertisers wondered how this would affect the publisher’s programmatic initiatives. Certainly the Times sought to alter its structure, saying in a statement it was “re-imagining and growing [its] programmatic organization and strategy with a focus […]

  • Social Media

    Updated: As Twitter’s Ad Costs Fall, Declining User Growth Becomes A Bigger Concern

    BY //

    Twitter’s average cost per ad engagement decreased steadily over the past seven quarters, culminating in an 18% decrease in the quarter ended Dec. 21. While ad revenue, by contrast, increased during those same quarters, this chiastic trend isn’t sustainable, as Twitter itself conceded in the 10-K it filed Thursday. The company noted its ad revenue […]

  • Data

    As Competitors Focus On Tech, Epsilon Is All About Services

    BY //

    Of the three legacy data-marketing services companies, Epsilon has been the quietest in media and advertising services. By contrast, its competitor Acxiom has rumbled along with its data-management platform (DMP) product, Audience Operating System, and its flashy partnership with Starcom MediaVest Group (SMG). Experian Marketing Services recently incorporated its AdTruth product into its marketing tech […]

  • Investment

    More DMP Investment: Lotame Receives $15M In Funds

    BY //

    Lotame, known for its data management platform (DMP), has received a $15 million injection in Series D funding, led by Sozo Ventures and TrueBridge Capital Partners. This brings Lotame’s total funds raised to $44 million. These new funds, said CEO Andy Monfried, will be used to enhance the platform’s technology and expand globally, particularly in […]

  • Investment

    ExactTarget Acquisition Drives Q4 Growth For Salesforce.com

    BY //

    Salesforce.com reported 37% revenue growth in Q4, to $1.15 billion, driven in part by the $2.5 billion July 2013 acquisition of ExactTarget. Its full year revenue was $4.07 billion, up 33% year-over-year. ExactTarget is the lynchpin of ExactTarget Marketing Cloud, which competes with analogous stacks fielded by Adobe and Oracle. Specifically, ExactTarget contributed $96 million in […]

  • Agencies

    BlueKai And Oracle: Agencies Comment On The Concerns And Opportunities

    BY //

    Is the union between Oracle and BlueKai, in the words of Ovum Research Senior Analyst Gerry Brown, a case of “the cat amongst the pigeons?” There might be some credence to the idea. As Brown points out, BlueKai is (or has been) a champion of open systems. Oracle is not. “Certainly few BlueKai partners will […]

  • Omnichannel

    Malaysia Airlines Gets Its Digital Marketing Off The Ground

    BY //

    While not every marketer buys in to the notion of an all-in-one marketing cloud, there are others for whom investing in a full-scale suite is the best option. Malaysia Airlines, which has licensing agreements to use five of six Adobe Marketing Cloud solutions, doesn’t have the luxury of time. “We’re at a critical juncture,” said […]

  • Data

    Oracle To Buy BlueKai For Estimated $350M to $400M, Deal Presents Big Challenges

    BY //

    Oracle will acquire data services and technology company BlueKai for an estimated $350 to $400 million, bringing together one of the largest enterprise software companies with a market leading data management platform (DMP). If the acquisition goes through, it would help solidify the Oracle’s previously uncertain position in the digital advertising space. It also represents […]

  • Investment

    Rocket Fuel Continues Upward Trajectory In Q4, Releases Mobile Ad Suite

    BY //

    Media-buying platform Rocket Fuel’s growth continued to shoot up in the fourth quarter, driven by – according to CEO George John during the quarterly call – a high customer-retention rate, increased sales productivity and reputation. The company reported gross revenue of $85.6 million in Q4 2013, a 113% increase from the same period last year. […]

  • Publishers

    NY Times Discontinues Programmatic Advertising Role

    BY //

    The New York Times, which last May made a move – albeit reluctantly – toward programmatic media selling with the hire of the company’s first director of programmatic advertising, Matt Prohaska, seems to have backtracked. Prohaska’s position, AdExchanger has learned, has been discontinued as of Tuesday afternoon. Prohaska was not available for comment. It is unclear […]

  • Data

    The Cross-Device Question: Acxiom

    BY //

    Acxiom CEO Scott Howe discusses what his company offers in terms of linking consumers across devices. This is the final part of an interview series that previously featured John Nardone, CEO of [x+1], Omar Tawakol, CEO of BlueKai, and Bill Demas, CEO of Turn. In terms of cross-device linkage, what do your clients want and […]

  • Investment

    Sizmek's (Formerly DG) Auto, CPG Momentum Drives 15% Annual Revenue Growth

    BY //

    Sizmek, the company formerly known as Digital Generation (DG), reported Tuesday a full-year revenue increase of 15%, to $161.1 million compared to $140.7 million in 2012, capped off by Q4 revenue of $47.6 million, a 16% compared to the same period last year. (Read the release.) These figures reflect only Sizmek’s online business, and not […]

  • Data

    The Cross-Device Question: Turn

    BY //

    Turn CEO Bill Demas discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1] and Omar Tawakol, CEO of BlueKai. On Wednesday we’ll post an interview on this subject with Scott Howe, CEO of Acxiom. In terms of cross-device […]

  • Data

    The Cross-Device Question: BlueKai

    BY //

    BlueKai CEO Omar Tawakol discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1]. On Tuesday we’ll post an interview on this subject with Bill Demas, CEO of Turn, and on Wednesday we’ll post an interview with Scott Howe, […]

  • Data

    The Cross-Device Question: [x+1]

    BY //

    At Industry Preview 2014, AdExchanger sat down with four CEOs heading companies that fielded strong data-management platform (DMP) offerings. One area of traditional weakness for DMPs for marketers, as noted by then-Forrester analyst (and current AdExchanger research director) Joanna O’Connell, centered around the ability to drive insights from mobile devices. John Nardone, CEO of [x+1], […]

  • Omnichannel

    Why Alex And Ani Goes Best Of Breed

    BY //

    The typical Alex and Ani customer doesn’t just buy one bangle – she buys repeatedly and pairs them. It’s a style that reflects the jewelry manufacturer and retailer’s philosophy around building its in-house marketing stack. Many brands hate the idea of wading through marketing and ad-tech swamplands. At least, that’s the argument commonly fielded by […]

  • Ad Networks

    Conversant (Formerly ValueClick) On The Uptick For Now

    BY //

    Following a rough year, Conversant – the ad-tech company formerly known as ad network ValueClick – had what CEO John Giuliani described in the company’s quarterly call as a “solid Q4 to close out the year.” Read the release. The company on Tuesday announced 2013 Q4 revenue of $176.4 million, a 6% increase from the same period […]

  • Venture Capital

    ISocket Reaps $5M In Funding As Publishers Flock To Programmatic Direct

    BY //

    San Francisco-based iSocket has raised $5 million in funding, led by Time Warner Investments. The round reflects publishers’ growing interest in the nascent area of programmatic direct ad buying. This latest round represents the second half of iSocket’s B series (the first half was led by Foundry Group) and brings the company’s total to  $16.3 […]

  • Yield Management Tools

    Defining SSPs, Ad Exchanges And Rubicon Project

    BY //

    The distinction between an ad exchange and a supply-side platform (SSP) has become muddled as the once disparate but complementary technologies have merged. Rubicon Project’s description of its offering as an “Advertising Automation Cloud” in its S-1 filed Tuesday underscored that shift and showed how companies originating as SSPs have attempted to shed the label. […]

  • Omnichannel

    DG Sizes Down And Rebrands As Sizmek

    BY //

    Digital Generation Inc. (DG) will officially rebrand as digital marketing solutions provider Sizmek on Friday. The shakeup follows the $485 million sale of DG’s television ads distribution business to competitor Extreme Reach, announced last August, approved by DG shareholders Monday and which CEO Neil Nguyen expects to close Friday morning. The sale is important because it […]

  • Ad Exchange News

    Specific Media Deals Into The Programmatic Game, But Can It Play?

    BY //

    Specific Media’s announced launch Wednesday of a programmatic buying channel – dubbed “Programmatic from Specific Media” – comes at a time when some in the ad-tech industry feel that such tools have become a commodity. Bill Schild, SVP of global marketing at Specific Media, is acutely aware of the perception that everyone and their mother have developed […]

  • Ad Networks

    ValueClick Becomes 'Conversant,' Seeks To Align Tech Assets

    BY //

    ValueClick’s gradual transformation from an ad network 15 years ago to an ad-tech provider  – focused on ad personalization and decisioning – entered a new phase Monday when it rebranded as Conversant. The name, said CEO John Giuliani, represents the consolidation of the different technological components the company has assembled over the last several years. […]

  • Ad Exchange News

    Google Diversifies Programmatic Video Supply In Deal With NDN

    BY //

    Video syndication firm News Distribution Network (NDN) has migrated to Google’s DoubleClick for Publishers (DFP) ad server and will offer some video inventory through the DoubleClick Ad Exchange. The deal is noteworthy because it suggests Google is making some progress in diversifying its video supply beyond YouTube. Google, through a spokesperson, declined to comment specifically […]

  • Social Media

    Can Imgur Go Native? Image-Hosting Site Plans Migration Away From Display

    BY //

    If you’ve ever seen an online meme or a viral image (and these days who hasn’t?), chances are you either viewed it through the photo-sharing service Imgur (pronounced “imager”), or it was uploaded there first. Founded in 2009 by then-Ohio University computer science student Alan Schaaf, Imgur has seen its financial support structure evolve from […]

  • Data

    The Neustar-Aggregate Knowledge Paradigm Shift

    BY //

    When Neustar, a company whose telecommunications infrastructure routes calls and texts across North America, purchased data-management platform (DMP) provider Aggregate Knowledge (AK) last October for $119 million in cash, analysts and industry insiders wondered – as they do with every acquisition – what the integrated solution would look like. For Neustar’s SVP of Marketing Services […]

  • Marketing Automation

    Oracle And Marketo Surf Forrester Wave On Marketing Automation

    BY //

    The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to large enterprises. As defined by Forrester, L2RM is essentially B2B marketing automation. Additionally, Act-On and Salesfusion were champions among solutions designed for small- and medium-sized businesses (SMBs). The report […]

  • Data

    The Great DMP Debate

    BY //

    A data-management platform (DMP) panel held Wednesday at AdExchanger’s Industry Preview 2014 revealed the philosophical differences held by four major DMP providers in terms of how the technology should best be implemented and used. The panelists – CEOs Scott Howe of Acxiom, Omar Tawakol of BlueKai, Bill Demas of Turn and John Nardone of [x+1] […]

  • Omnichannel

    EPrize Says HelloWorld

    BY //

    Friday’s announcement that ePrize, a provider of multichannel engagement and loyalty solutions, has rebranded as HelloWorld represents more than a new company name. It also underscores the introduction of a “rich engagement platform” combining mobile CRM, live event activation, loyalty programs and in-store activation capabilities. The architecture of this platform comes from components either built […]

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