AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Data

    Adform Forms A Value-Add: A New DMP

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    Danish ad tech provider Adform has released a first-generation data-management platform (DMP) through which its clients can monetize their data and increase yield. “There are a lot of publishers out there that want to monetize their data,” said Adform CMO Martin Stockfleth Larsen. “They’ve sold out inventorywise, but the one area that hasn’t sold out is […]

  • Advertiser

    The Fizz Behind Coca-Cola's Massive World Cup Campaign

    BY //

    Before Brazil defeated Croatia at Arena de Sao Paulo to open the 2014 World Cup, the Coca-Cola Co. unfurled across the pitch the fruits of its biggest marketing campaign in its history: a giant mosaic called the “Happiness Flag.” But this campaign, which ended on the soccer field, began online. Activated across 175 countries, the Happiness Flag […]

  • Data

    [X+1] Enhancement Keys In On Offline-Online Connections

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    [X+1] has added a new component to its data-management platform (DMP) called Origin KeyChain to expand its offline targeting capabilities. “Prior to KeyChain, we could do offline targeting for our customers, but only for their customer IDs and not for prospects,” said CEO John Nardone. Here’s how it works. Generally speaking, DMPs gather user information […]

  • Agencies

    Digital Agency Isobar On The Tech Underpinnings Of Business Transformation

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    Dentsu Aegis Network-owned Isobar is a full-service digital agency, a descriptor with less and less meaning as digital infuses all media – or something close to all media. It’s a branding issue about which Jeff Maling, co-CEO of Isobar US, is well aware. “If we’re known for anything in the confusing digital landscape vs. AKQA, R/GA or Huge, […]

  • Platforms

    How Mondelēz Exec B. Bonin Bough Is Trying To Win The Data Arms Race

    BY //

    When B. Bonin Bough, the VP of global media and consumer engagement at Mondelēz International, took the stage Tuesday at the Cannes Lions festival, he proclaimed that he couldn’t see a reason why brands wouldn’t go completely programmatic – a sentiment he held even back in 2013. In 2014, Mondelēz set the first stages of […]

  • Platforms

    Twitter, Viacom And WPP Adapt To The Changing Face Of Content Consumption

    BY //

    In a wide-ranging panel at Cannes, CEOs Dick Costolo (Twitter), Philippe Dauman (Viacom) and Martin Sorrell (WPP) discussed the evolution of rich media consumption on mobile devices and why marketer investment in mobile video does not yet match consumer demand. Sorrell, who opened the panel by stating WPP spends $750 million with Viacom (said Dauman: […]

  • Agencies

    Wunderman CEO Daniel Morel: “Not Enough Ad Dollars To Support Everything Out There.”

    BY //

    A financial injustice plagues the marketing world. “Media outlets have proliferated over the past 10 years,” said Daniel Morel, chairman and CEO of WPP-owned digital agency Wunderman. “But somehow, the purse size of the CMO hasn’t changed that much. If you measure the size of the growth of media outlets and the money available for communication, […]

  • Ad Exchange News

    Agency Trading Desks Go Separate Ways

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    On Tuesday at the Cannes Lions festival, leaders of the world’s four largest agency trading desks participated in a panel hosted by Rubicon Project. The discussion touched on a wide range of topics, including deal automation, technology investment and transparency. One macro takeaway is that the so-called trading desks resemble each other less than they used to. […]

  • Ad Exchange News

    Is Performance The Cost Of Transparency? AOD And Xaxis Have At It In Cannes

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    When Xaxis released its proprietary data-management platform (DMP) last week, competitors backhanded the WPP-owned tech shop with compliments. On the one hand, $25 million is an impressive figure for a company to invest in technological innovation. On the other hand, what good is this technology if clients are scared off by Xaxis’ opaque business model? […]

  • Digital TV and Video

    A New Player Has Entered The Game: Microsoft On Xbox Advertising And Online Video

    BY //

    Scott Ferris, GM of television and video at Microsoft Advertising, has been in the video biz for around three decades. For seven of those years, Ferris has been at Microsoft, heading up its video business group. Most recently however, he’s taken the lead role in what Microsoft calls its Content and Entertainment business group, which […]

  • Social Media

    Can LinkedIn Link Content With Business Results?

    BY //

    Penry Price has a long legacy as an advertising exec. He went from Google to Dstillery and, as of eight months ago, assumed the role of VP of marketing solutions at LinkedIn. Compared to his previous roles, Price has a slightly different imperative at LinkedIn. Because of the social network’s audience of 300 million business-minded registrants, […]

  • Ad Exchange News

    David Helmreich To Ascend As CEO Of Audience Partners

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    David Helmreich, the former SVP and GM of Neustar’s media and advertising business, will take on the role of CEO for Audience Partners beginning in either late August or early September. Jeff Dittus, the CEO and co-founder, will step down and be chairman of the board, though he will continue to be involved in the […]

  • Omnichannel

    Amobee Begins Its Journey To Expand From Mobile To All Things Digital

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    Why did Singapore Telecommunications’ ad tech subsidiary Amobee buy Adconion and Kontera for a combined $385 million? For Amobee CEO Mark Strecker, it was a matter of moving Amobee’s focus from mobile advertising to digital advertising. And the company needed Kontera’s technological assets and Adconion’s business organization to accomplish that. Once integrated, Amobee will have […]

  • Data

    Xaxis DMP Turbine Spins To Life

    BY //

    Yet another data-management platform (DMP) has hit the market, at least for clients of Xaxis, WPP’s trading desk. The DMP, called Turbine, is the fruits of a $25 million investment. “The strategy we designed with Xaxis was to develop the pieces of the ad tech stack that gave the most competitive advantage to our clients,” […]

  • Mobile

    Why SingTel Sings For Ad Tech

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    Singapore Telecommunications’ intent to acquire cross-channel ad platform Adconion (at a $235 million valuation) and ad network Kontera (at a $150 million valuation), on behalf of its mobile ad solutions subsidiary Amobee, is yet another example of a telco diving deeper into ad tech. SingTel’s announcement arrives less than a month after news broke of […]

  • Online Advertising

    Programmatic And The Quarterly Budget Dump

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    It’s a tradition as revered as turkey on Thanksgiving and baseball in the summer: ad agencies dumping budget at the end of each quarter so they won’t lose it at the beginning of the next. “There’s an artificial market dynamic that resets every month in programmatic where at the end of every quarter, we see […]

  • Agencies

    RAPP-ing Up The Customer Experience With Data, Media And Technology

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    When one thinks about media planning, one does not think of Omnicom-owned agency RAPP. This is understandable. RAPP built its reputation as a creative, CRM and digital agency. But the confluence of advertising and marketing means that the media planning and buying disciplines are increasingly areas RAPP hopes to build out. AdExchanger spoke about this, […]

  • Investment

    More Money For MediaMath: Ad Tech Firm Nets $73.5M After Three-Year Funding Hiatus

    BY //

    MediaMath received $73.5 million in Series C funding, led by Spring Lake Equity Partners, bringing its total to $175 million. The ad tech company will devote the funds to honing its flagship TerminalOne Marketing Operating System product and for global expansion into EMEA, APAC and LATAM markets. This infusion is MediaMath’s first round of funding […]

  • Omnichannel

    ExactTarget’s Future After Scott Dorsey: CEO To Step Down

    BY //

    Story updated with comments from Jay MacDonald of Digital Capital Advisors Salesforce.com’s ExactTarget Marketing Cloud has lost its fourth C-level exec since the CRM giant acquired the marketing tech company last June. ExactTarget CEO and co-founder Scott Dorsey is exiting the company this summer (following former CMO Tim Kopp, CFO Steve Collins and Chief Administrative Officer […]

  • Data

    Experian On The FTC, Addressable TV And Why 'More Isn’t Better, It’s Just More Junk'

    BY //

    A few weeks ago, Experian Marketing Services formally merged its Consumer Insights division with its Targeting division. The former, built from Simmons Market Research (providing brand and media outlet profiles) and Hitwise (providing competitive online analytics), is the intelligence arm; the latter is the execution arm. “Imagine seeing not just where ESPN.com traffic comes from […]

  • Investment

    Another Boost For Offline-Online Linking As Datalogix Scores $45M

    BY //

    Datalogix nabbed $45 million in Series C funding, led by Wellington Management Company. This latest round brings its total to $111.5 million, according to CrunchBase. The company intends to use the funds to build out its product and attract more clients. The company’s main business is linking online consumer activity with offline shopping behavior. It is one of […]

  • Agencies

    Primacy In Mapping The Customer Journey

    BY //

    Full-service digital agency Primacy began in 1994 as Acsys Interactive. In 2012, it rebranded to emphasize its presence in digital. Also, prospects weren’t always clear how to pronounce Acsys. (It was “Access”, for the record.) The agency, still independently owned by President Stan Valencis, has traditionally gotten traction via word of mouth. “We get a […]

  • Research

    Casale Media: Branding Comes To Programmatic

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    One sign pointing to the maturation of programmatic ad buying tech is the growth of brand messaging. Whereas just last year, ads bought programmatically were 100% direct-response due to retargeting capabilities, the splits now are around 20/80, said Andrew Casale, VP of strategy at supply-side ad tech provider Casale Media. “We speculate that marketer offerings […]

  • Agencies

    The Fading Divide Between Data Services And Digital Agencies

    BY //

    Just a few years ago, brands needed to be educated around the messaging and measurement technologies available in the digital age. That imperative has since shifted as marketing departments try to figure out how they take that technology and maximize results. As a side effect, the line between data and marketing services providers like Experian […]

  • Data

    Is The Only Independent Offline Matching Company Off The Market?

    BY //

    Matching offline data with online data is a key element to getting what marketers like to call “the 360-degree view of the customer.” That’s the core component of LiveRamp’s business, which is why it had such close relationships with data marketing companies. The sponsor list for its 2014 RampUp conference is a who’s who of data […]

  • Ad Exchange News

    Can Acxiom-LiveRamp Successfully Position Itself As The Switzerland Of Data?

    BY //

    Acxiom’s $310 million acquisition of data onboarding company LiveRamp, expected to close this summer, will raise significant questions among LiveRamp’s clients, many of whom are Acxiom’s competitors. As if predicting these concerns, the companies have gone out of their way to emphasize LiveRamp’s continued openness and neutrality. Acxiom CEO Scott Howe reiterated this message during […]

  • Platforms

    Is Adobe Priming A Bigger Push In Display And Social Advertising?

    BY //

    If Oracle will flaunt the tight integration of its Marketing Cloud, so too will Adobe. The company, at its Digital Marketing Summit EMEA in London Wednesday, revealed (among other Marketing Cloud enhancements) tighter integration between its Media Optimizer and Analytics applications. In so doing, Adobe seems to be in the early stages of positioning itself as a […]

  • Ad Networks

    Rocket Fuel Explains Its MO, Plans To Release Anti-Fraud Product

    BY //

    Rocket Fuel intends to release a free anti-fraud product in June called Bot Or Not – available to advertisers regardless of whether they’re clients. (Update 5/27: The company has settled on the name Botfinder.) CTO Mark Torrance announced the product’s existence at the Rocket Fuel Summit in New York City on Tuesday and shined a little light into […]

  • Platforms

    IgnitionOne: Bridging The Unknown And The Known

    BY //

    When ad tech company IgnitionOne acquired data-management platform (DMP) Knotice, did it become a marketing cloud? CEO Will Margiloff would say the company was one even before. In the most literal sense, he’s right: “We decided back in 2011, well before anyone talked about marketing clouds, that you need to integrate the disparate pieces of […]

  • Social Media

    Is Yahoo Tumbling In The Dark With Tumblr-Centric Ad Units?

    BY //

    Yahoo will try a new way to monetize Tumblr, via the introduction of posts that can be promoted as ad units across Yahoo’s network of owned and operated sites. While neither Yahoo nor its Tumblr subsidiary confirmed to AdExchanger that this is in the works or when the product is scheduled to debut, the existence of ads designed […]

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