AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • WPP Hopes The Bleeding Has Stopped, Looks To Growth Opportunities

    WPP has struggled to grow in recent years, as key clients in fast moving consumer goods (FMCG) reduce spend and its traditional creative agencies underperform. While the tech vertical and its media business are relative bright spots, they aren’t big enough to buttress the entire holding company. WPP’s Q3 performance, which the company reported Friday, […]

  • The Big Story Podcast

    The Big Story: It’s A Dataxu Out There!

    Ten years after dataxu raised its first round (and $87.5 million later), the demand-side platform has found its forever home. Roku intends to acquire the company for $150 million, a move that gives it the tech it needs to launch an open marketplace similar to what Xandr is doing with AppNexus. Because dataxu plugs into […]

  • The Big Story Podcast

    The Big Story: Rapid-Fire Rounds

    Change is in the air. To wit, Sen. Elizabeth Warren, topping the polls of Democratic presidential candidates, has made the breakup of big tech into a pet issue on the campaign trail. At the same time, regulatory and privacy concerns are driving state legislation that could transform the way consumer data is collected and, thus, […]

  • The Big Story Podcast

    The Big Story: G Is For Privacy, P&G Is For Frequency Capping

    In the lead-up to Europe’s General Data Protection Regulation (GDPR), Google enacted a bevy of changes that affected how advertisers could track and measure campaign performance on Google properties. This week on The Big Story, we look at those changes and the fallout with advertisers. Editor James Hercher examined some of Google’s biggest recent policy […]

  • The Big Story Podcast

    The Big Story: Warren's War On Facebook

    Elizabeth Warren has big plans for Facebook: Break it up. This week on The Big Story, the team places Warren’s plan, and her campaign strategy, under the microscope. The Verge published the transcript on Tuesday of a Q&A Facebook CEO Mark Zuckerberg had with his employees, in which he addressed Warren’s plans to break up […]

  • The Big Story Podcast

    The Big Story: Oracle And Google Roll With The Punches

    Owning a business that relies on consumer data is riskier than ever – in terms of both public sentiment and potential regulation. And this risk has caused Google and Oracle to make structural changes. This week on The Big Story, we look and what happened and why. Earlier this week, Oracle laid off 10% to […]

  • The Big Story Podcast

    The Big Story: How The CCPA Will Affect Your Life

    Like it or not, the California Consumer Protection Act (CCPA) is an inevitability as of Jan. 1, 2020. We’ve tried to be as comprehensive as possible covering the law and its potential impact. Earlier this year, new bills were introduced in an effort to influence that impact. Some bills – tweaking some of the language […]

  • The Big Story Podcast

    The Big Story: The Great Ad Tech Reformation

    Are we in the midst of an ad tech resurgence? It’s way too early to say, but public companies like The Trade Desk, Telaria, Cardlytics and Rubicon Project have been outperforming recently. This week on The Big Story, the team looks at what the heck is going on. Certainly business models have matured – no […]

  • The Big Story Podcast

    The Big Story: Cleanliness Is Next To Platform Data

    Amazon’s clean room is … well, not open for business. But it exists! James Hercher and Alison Weissbrot on Tuesday reported on a closed beta test run by Amazon that will give ad buyers access to more of its vaunted data. This week on The Big Story, we’ll see what they uncovered in terms of […]

  • The Big Story Podcast

    The Big Story: Targeting Targeted

    The practice of sending targeted messaging to people online is under fire – and not just in Europe. Both Apple and Mozilla are restricting the ability to target on their respective browsers, and it’s forcing Google’s hand with Chrome. This week on The Big Story, we take a look at some recent news related to […]

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