AdExchanger
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Moat, 24/7 Media (and WPP) Look To Engage Brands; Krux Powering Centro Brand Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engaging The Server Brand engagement player Moat has made a deal with WPP Group’s 24/7 Media to embed Moat tech into the 24/7 ad server. The release explains, “Publishers using 24/7 Media’s propriety ad serving technology, 24/7 Open AdStream, can utilize Moat’s solution through […]
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GM Says No More Facebook Ads For Now; Sure Signs That Big Data Is Growing Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No “Like”, GM? The Wall Street Journal reports that General Motors will stop advertising on Facebook. No “like”, GM? The WSJ says, “GM, started to re-evaluate its Facebook strategy earlier this year after its marketing team began to question the effectiveness of the ads. […]
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Millennial Reports Mobile Ad Network Revenues; Display Snafu; Yahoo! Reverb
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Report Mobile ad network Millennial Media reported its earnings yesterday. Yes, that’s right, Millennial Media is a public company in case you’ve forgotten and every three months you will get a taste of how the mobile display advertising market is performing. How […]
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DG Sees Flat-ish Q1 Growth For MediaMind; Clearspring Is AddThis; Drawbridge Looks Cross-Device
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG, And MediaMind, Report DG said its “segment” (MediaMind, Unicast, Eyewonder) generated $31 million in revenue in the first quarter of 2012. Relatively flat. By the way, that’s three display-centric companies reporting varying degrees of flatness – or less than expected growth in their […]
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Yahoo! Loses Board Member; Display Ad App Partners; Amobee Still Acquiring
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Board Member Falls Yesterday, Yahoo! board member Patti Hart became the first casualty of CEO Scott Thompson’s credential vetting miscue. Read the release. All Things D’s Kara Swisher reported that the company at which Hart is CEO (International Game Technology) requested she leave the […]
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Shopper Marketing Remains Hot; comScore Measuring Mobile App-Web Audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shopper Marketing Shopper Marketing has attracted yet another investment. Rich Relevance said that it has raised $20 million in funds as startups try to build out and ride the eCommerce wave. Read the release. Ecommerce companies, which are sometimes the digital offshoots of brick-and-mortar […]
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