Liz is a former Reporter for AdExchanger.com where she covered agencies and wrote the daily news roundup. Previously, she worked as a music journalist for BestNewBands.com, and has also worked as a freelance writer and editor for Elite Daily and L/A Mag. Fluent in French, Liz worked for a time at l’Alliance Française de Washington after earning her degrees in political economy and French from Bates College in Maine.
Data management firm Acxiom will acquire LiveRamp, provider of a data onboarding software used by many in the advertising industry to match offline data to digital audiences for ad targeting and measurement. The deal is worth $310 million and is expected to close mid-summer, the companies said. Taking up with Acxiom will let LiveRamp scale its product and expand […]
IPG-owned agency Jack Morton Worldwide acquired Genuine Interactive on Tuesday in an attempt to expand its social and mobile capabilities, particularly as they relate to supplementing live events. Finalized May 1, the financial terms of the acquisition were not disclosed. “Adding digital, social and mobile to live brand experiences isn’t an option anymore,” said Jack […]
Tag management solutions (TMS) provider Tealium announced a $20 million round of funding on Tuesday, led by Silver Lake Water, which brings its total amount raised since January 2012 to $47.5 million. The fresh injection will be used to expand operations globally across engineering, sales, customer service and marketing. The global expansion process is ongoing, […]
Omnicom’s global revenues rose to $3.5 billion during the first quarter, a 3% year-over-year increase. Increased US ad spend contributed to these better-than-expected figures (US revenue rose 4% year over year to $1.9 billion in Q1). All was not peaches and cream, however, due to the ongoing and unexpected delay of the $35 billion merger with […]
A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of the co-op, Nebraska agency SKAR enlisted Varick Media Management (VMM), which it had worked with previously, to help run its coverage through FBX. Digital advertising is relatively new to the […]
While native advertising is this year’s digital buzzword, it’s not clear how one can measure its effectiveness. AdExchanger ran this question past a number of agencies: “How do you measure native advertising?” Click below or scroll down to read their responses Cary Tilds, chief innovation officer, GroupM Lisa Penelton, VP of marketing science, Critical Mass Andrea […]
Facebook’s shift from social marketing to performance marketing has caused organic reach for marketers using the platform to plummet to a record low of 1%. The low point means that for every 1,000 likes on Facebook, only about 10-20 consumers will actually see a brand’s page. But a panel at the SunTrust Internet & Digital […]
Internet ad revenue exceeded ad revenue from broadcast TV for the first time, according to the IAB’s annual Internet Ad Revenue Report. Online ad spend rose to $42.8 billion in 2013, up 17% from 2012. Broadcast revenue was a close second, at $40.1 billion. Mobile advertising, which for a third year in a row grew […]
Supply-side platform (SSP) AdsNative received Thursday a $2 million injection of funding led by Interwest Partners, raising about $750K in convertible debt prior to this series. The company also released a mechanism called Mediation/SSP, designed to maximize publisher fill rates for in-stream native ads. AdsNative will devote the majority of the funds to getting more publishers […]
Right in time for opening day, agency Sapient and The Fenway Sports Group (parent company of the Boston Red Sox) have entered a multi-year partnership to improve fan engagement. This alliance marks the first time that Fenway has worked on a digital ad campaign of this nature, and will explore how best to leverage multi-channel […]
Television remains the world’s most powerful medium both in terms of time spent and ad investment, but the way people use it has changed. Writing recently in an article for the Atlantic, Derek Thompson noted, “The trouble with the TV business is that even though more people than ever are paying for TV—whether it’s on cable, […]
Media agency MediaCom launched a partnership with mobile ad creation and analytics platform Celtra on Wednesday, a year after the two began working together. The two companies hope to develop solutions that simplify the management, observation and delivery of mobile advertising. Traditionally, these steps required clients to work with individual publishers and multiple tools. In […]
