Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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Criteo Unveils New In-App Ads With Deep Links
Criteo, a French provider of retargeting solutions, announced Thursday that it has released the beta version of an in-app ad product that includes a deep-linking feature. In-app ads are becoming increasingly necessary as mobile users spend more time on apps instead of a mobile browser, said Criteo’s chief product officer, Jonathan Wolf. “Users spend 80% […]
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Experian Marketing Services Rolls Out Device Recognition Offering Via AdTruth
Three months after acquiring its parent company, 41st Parameter, Experian Marketing Services clients can now incorporate AdTruth’s cross-device recognition technology into their marketing campaigns, the company said Thursday. Founded in 2010, AdTruth lets advertisers identify users across platforms and mobile devices by connecting those devices to a user ID for retargeting purposes. AdTruth’s other offerings […]
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Facebook And Twitter Look To Boost Mobile Ads
Facebook has added another weapon in its mobile ad quiver, announcing Wednesday in a blog post that it is testing a mobile ad network with a group of advertisers and publishers that uses Facebook’s targeting capabilities to place ads in third-party apps. Brad Smallwood, VP of measurements and insights, declined to provide additional information about […]
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Tackling Cross-Device Recognition Targeting
The ability to connect consumers across devices represents a small but increasingly viable portion of marketers’ campaign strategies. During day one of AdExchanger’s Industry Preview 2014, several CEOs and marketing execs commented on the growing use of cross-device recognition technology as a marketing tool. According to AOL CEO Bob Lord, 45% of his clients’ display […]
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Former Initiative Exec Michael Hayes Sheds Light On UberMedia’s Mobile Ad Play
Entrepreneur and paid-search pioneer Bill Gross, who in 2003 sold search company Overture Services to Yahoo for $1.6 billion, has set his sights on a new venture: mobile advertising. Gross’ mobile ad firm, UberMedia, started as a developer of free utility apps in 2010 before transitioning into mobile advertising last year because it needed a […]
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Rocket Fuel’s Mark Prior: Mobile Advertisers Should Embrace ‘The ROI Logic’ Of Display Advertising
Last year was a big year for demand-side platform (DSP) and ad network Rocket Fuel. The company went public in late 2013 and analysts remain largely bullish on its continuing growth prospects. Known mainly for its offerings in the traditional display ad space, the Redwood City, Calif., firm is ramping up its pursuit of mobile […]
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DAA’s Lou Mastria Sheds Light On Upcoming Mobile Ad Choices Tool
Last summer, the Digital Advertising Alliance (DAA) unveiled its guidelines for behaviorally targeted mobile advertising, which included a consumer opt-out tool, similar to the organization’s blue Ad Choices icon. AdExchanger spoke with DAA managing director Lou Mastria about what advertisers can expect as the DAA prepares to implement its guidelines and mobile AdChoices tool. AdExchanger: […]
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Yahoo Dismisses COO Henrique De Castro
Yahoo Chief Operating Officer Henrique De Castro has been canned, according to a regulatory filing. Re/code’s Kara Swisher reported on the story first. De Castro’s departure date is Jan. 16. A former Googler, De Castro is credited by industry insiders with helping to build Google’s display ad business and making YouTube profitable. De Castro joined […]
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Lotame Launches New Mobile DMP Suite
Data-management platform (DMP) Lotame rolled out Wednesday its Mobile DMP suite to help businesses collect and manage audience data from mobile devices. The product, which can be added to Lotame’s current DMP offering or used as a standalone product, includes several features designed to help companies monetize their mobile inventory and engage with consumers on mobile […]
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Digimarc's New Barcode Lets Mobile Users Scan Objects
Would you rather scan a QR code or scan the whole item to receive additional information? Digital watermarking company Digimarc is betting that consumers are more likely to choose the latter. Using a technology released Monday that embeds codes in images, Digimarc enables retailers to provide product information, coupons and other content without the use […]
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