Cartoonist
Nate is AdExchanger’s cartoonist and the creative force behind AdExchanger Man and the countless wonderful works of art you see on AdExchanger.com and on social media.
AUTHOR ARCHIVE FOR:
Nate Neal
Articles By Nate
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Aol Gets Board Fight; Big Marketers Moving To Digital?; Right Media And The Triumverate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Board Brou-ha-ha Aol investor Starboard Value LLP, which owns 5.2% of the company, is trying to make waves on the Aol board as Starboad issued a press release on Friday saying it wanted to remove half the Aol board and nominate five of […]
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Google Caught Over-Riding Safari Privacy Settings; Retailers Find Facebook Commerce A Challenge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Shoots Goose The Wall Street Journal reported on Friday that “Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers—tracking the Web-browsing habits of people who intended […]
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Retailegence Offers Showroom To Brick-And-Mortar; The Power Of Habit; IAB Chair Carrigan On Everything
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Showrooming Wars Here’s an interesting twist to “Showrooming” which has recently come to light as brick-and-mortar retailers have tired of potential customers viewing products in-store and buying elsewhere – usually via online retailers. Retailigence says in a press release that it wants to help […]
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DG Reports Earnings, Discusses Digital Future; Video Next For Adchemy?; IAB Issues Ad Verification Guidelines
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG’s MediaMind Future Convergence is coming – or is it just plain ol’ digital? HD ad prices have dropped a lot more than many have expected according to Wall Street analysts on DG’s earnings call yesterday. HD ads are a key part of DG’s […]
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iAd Gets A Haircut; NAI Releases Ad Network Report; Omnicom Shows Profit, Aims At Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Haircut For iAd In Ad Age, Kunur Patel writes that the iAd costs are being slashed again – now you can have your very own iAd running through the iPhone and Ipad for the starting cost of $100,000 – was $1 million. Patel adds, […]
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Rumor: Akamai Buying BrightTag; OpenX Sees Profit; Marin Software Gets Funds For Platform Buying
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tags M&A StreamingMedia.com’s Dan Rayburn hears that Akamai is closing in on its very own tag management company. Rayburn writes, “Over the past two months, Akamai’s been on a buying spree and it sounds like it may not be over. After agreeing to buy […]
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Google Data Gathering Full-Steam Ahead; Time For Brokers, Not Bookers; LinkedIn CPMs Rise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Testing, Gathering New “Nielsen-like” panel efforts are being made by Google as the company introduced Screenwise which will be run by GfK’s Knowledge Networks. Google may be taking a deeper dive into attribution modeling and/or media mix modeling as, according to ClickZ’s Kate […]
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Akamai Reports Q4, Startups Take Execs; Reckitt-Benckiser Wants More Digital; Yahoo! Shuffling Board
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Reports; CFO Leaves For HubSpot Akamai announced its Q4 2011 performance and, though there was no mention of Akamai Advertising Solutions in the release, the company reported net income of $45 million on $324 million in revenues. Read more. Wall Street had expected […]
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ValueClick Sees 20% Organic Growth In Display In Q4; Spongecell Gets $10 Mil; McClatchy Says Segmenting For Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Grows Ad network (affiliate marketing, technology and media company) ValueClick reported a better-than-expected Q4 2011 as the ad network model transitions to audience buying. The company’s acquisition of Dotomi last year appears to be positively impacting the top and bottom line, too. Q4 […]
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Unica Co-Founder Yuchun Lee On IBM Software And Systems Integration For The CMO
Yuchun Lee is svp and general manager, Enterprise Marketing Management Group, IBM. Lee co-founded Unica which was acquired by IBM in 2010. Lee discussed industry trends and his company’s positioning – especially as it relates the CMO. Click below or scroll for more: Unica: Then And Now The Problem Unica (IBM) Solves Where Advertising Fits […]
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