Cartoonist
Nate is AdExchanger’s cartoonist and the creative force behind AdExchanger Man and the countless wonderful works of art you see on AdExchanger.com and on social media.
AUTHOR ARCHIVE FOR:
Nate Neal
Articles By Nate
-
Going Cross-Channel At Fox News; Lifting In The Name Of Brands; Moxie Sees Always On Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fox Digital Strategy VentureBeat gets a taste of what Fox News is thinking in regards to its digital strategy in 2012. No surprise – Fox’s cross-platform strategy centers around video. VentureBeat writes, “One of Fox’s first major moves Fox on this front is is […]
-
Glam Media May Seek Q2 IPO; J.P. Morgan Sees 20% 2012 Display Growth; Reviewing DSPs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam IPO On Ad Age, sources tell Cotton Delo that Glam Media will try to go public in Q2 of this year. Delo writes, “Glam’s offering will also demonstrate Wall Street’s appetite for a true digital-media IPO. Vertical properties such as Zillow or WebMD […]
-
AdExchanger.com Reading List For The Holidays
Sign-up for the AdExchanger.com Daily Newsletter here. It’s been quite a year on AdExchanger.com as events encompassing the ecosystem of advertisers, publishers, agencies, tech and data companies have not disappointed and included many twist and turns. In that spirit, please climb aboard the AdExchanger.com time machine and re-live the excitement as you sip on your […]
-
comScore And Nielsen Agree On Patents; Publishers Achieve Billion Dollar IPOs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Holster Your Weapons In a very co-operative-sounding press release, measurement and research rivals Nielsen and comScore made nice over a patent dispute which awards comScore four patents owned by Nielsen in exchange for a worldwide license to said patents and $19 million in comScore […]
-
TidalTV Targets Auto Intenders With Polk; Facebook Adds More Display; Startups Don't Innovate Best
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Auto Ads Video ad network TidalTV targets automotive marketers with its latest product launch as it will integrate audience targeting data from automotive data company Polk via Datalogix. According to the release, TidalTV claims, “Integrating Polk data directly and through Datalogix’s technology, TidalTV […]
-
Spanfeller Sees Digital Ad Sales Ramp; Legolas Positioning For Display Futures Markets; ATT And Display Silver Lining
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sparking Ad Sales In an Advertising Age article, Jim Spanfeller discusses Spanfeller Media Group and the success of its food-focused The Daily Meal site. Spanfeller admits to Ad Age’s Jason Del Rey that things didn’t going exactly as planned initially even though The Daily […]
-
Reviewing NYT's CEO Departure; Math And Magic; The Efficient Frontier Price Tag
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reviewing The Exit In the Wall Street Journal, reporters look at whether New York Times CEO Janet Robinson’s decision to leave the company was a result of missteps with digital strategy. The WSJ’s Russell Adams and Christopher Stewart write, “Executives under Ms. Robinson used […]
-
Google's Mohan Talks Agencies; Picard On Remnant Display; Today's Video Ad Challenges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Competing With Agencies Google VP of Product Neal Mohan takes a call from trade publication Campaign Asia-Pacific and talks display. On Google competing with agencies and going direct to clients, he says, “Google competing? Categorically no. Agencies are very close partners. In fact, […]
-
Forrester Publishes Demand-Side Platform Review; RadiumOne Acquires For Social Retargeting; Pretarget's Patent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The DSP Wave Forrester Research published its latest “Wave” research report yesterday and even though there are hundreds of media buying companies using the DSP model across ad exchanges and other supply sources, Forrester’s criteria whittled the list down to seven, display-focused DSP companies […]
-
Euro Real-Time Bidding Insights; Facebook Mobilizes Ads; iAd Gets Training
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Euro RTB London’s Infectious Media unlocks its own real-time bidding (RTB) data in a report titled “European RTB Insight Report.” Infectious’ Martin Kelly tells AdExchanger.com about the need for the report, “There’s still a dearth of information out there on the market and loads […]
-
RichRelevance Buys Searchandise For Shopper Marketing; Specific Adds Shopping; IDC On Mobile Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shopper Marketing M&A RichRelevance (AdExchanger.com Q&A in Feb. ’11) has acquired Searchandise (AdExchanger.com Q&A in May ’10) in yet another 2011 deal. Ad Age’s Jack Neff reports that “RichRelevance said the combined companies will serve 10 of the 25 biggest retailers on the web, […]
-
A Digital Creative Revolution Will Ignite In 2012 Says IAB CEO Rothenberg
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), offers his views. A Digital […]
-
The Return Of Adware, Again; Twitter's Premium Ad Strategy; ATT's Ad Network Pulsing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adware Developments In the spirit of toolbar strategies from the days of yore, The Wall Street Journal’s Emily Steel discovers how certain developers have created new ways to suck in APIs, feeds and web pages and display them in a custom app with ads […]
-
Tremor Video Gets The Nielsen GRP; Marketplaces Driving Transparency; Moore's Video Law
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor Getting A GRP Nielsen is counting on Tremor Video to help push the GRP online as the two companies announced a partnership. The companies said in a press release that “the incorporation of data from Nielsen Online Campaign Ratings into [Tremor Video’s VideoHub […]
-
Epsilon Gets Into Audience Targeting; 24/7 Adds Video Workflow With Panache; Adometry Segmenting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Traditional DMP Audience platforms are infiltrating the traditional database marketing company as Epsilon announced yesterday that it’s getting into the online audience targeting business by partnering with Aggregate Knowledge. The company says that the new product called “Online Audience Central will bring together […]
-
The Marketer's Authentic Ad; VivaKi Looks To 2012 Digital Acceleration; +1 Goes Direct For Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Give Me Authentic Ad Age’s Rupal Parekh finds that marketers are looking for more authentic, creative ways to reach the consumer. Brand strategist Heather Dupre tells Parekh, “We’re living in a world of uncertainty where everyone is questioning whether the information we’re getting is […]
-
Google And Admeld Get DOJ Love; Tracking Engagement; More Yahoo! Machinations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googlemeld On Friday, Google announced that its acquisition of Admeld had finally received approval from the U.S. Department of Justice and that now the closing of the deal can proceed. Google’s Neal Mohan noted the two companies’ share vision in a company blog post, […]
-
Citi Says $12 Billion In 2011 Display Ads; Collective Integrating For Brands; The Criteo Rolodex Expands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 12 Billion In Display Revenue The IAB in the U.S. reported that in Q3 2011, internet ads showed a healthy 22% growth. Read it. Meanwhile, after digesting the IAB’s numbers, Citi analyst Mark Mahaney offered his 2012 predictions to investors, “We Expect Search Advertising […]
-
Lang Takes Over At Time Inc.; Foursquare Adds A Button; Profiling Yahoo!'s Heckman
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Lang Time Looking to go digital, Time Inc. announced that it has finally filled its CEO role previously held by Jack Griffin with Publicis’ Digitas CEO Laura Lang. Was the hand of former Digitas CEO and Yahoo! board member David Kenny in here […]
-
Yahoo! Exec Powers Discusses DSP Changes; Publishers, Agencies And Yahoo!; The GRP Returns
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Responds Publicly Ad Age’s Jason Del Ray talks to Yahoo! head of North American sales Wayne Powers about DSPs, retargeters and ad networks (oh my!) and precluding them from buying Yahoo! owned and operated remnant display inventory through Right Media Exchange (RMX). Powers […]
-
Google-Admeld Approaches; Yahoo! Mulls Selling 20%; The Ad Exchange Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google-Admeld Approval Imminent U.S. Department of Justice scrutiny is almost over for Google’s acquisition of Admeld according to All Things D’s Peter Kafka. Approval appears imminent, says Kafka, who writes, “It’s unclear whether the DOJ will impose any restrictions on the deal. But Web […]
-
DG As Video Ads Takeover Target; Signs Of Ad Spend Slowdown; The Groupon IPO Impact
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Becomes Tastier Takeover Target The stock market has not been a forgiving marketplace as of late. DG can certainly attest to this. The company – which owns ad tech holdings MediaMind, Unicast and Eyewonder among others – is now worth just north of […]
-
DoubleClick Scans Creative For Publishers; Super Cookies And 2.5 Benjamins
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. May I Scan Your Creative? Product Manager Drew Bradstock logs in to the DoubleClick Publisher blog and announces “enhanced advertiser-level controls” for publishers. “What does that mean?”, you ask… Bradstock says it means DoubleClick scans creative on behalf of the publisher and figures out […]
-
Ebay Optimizing Digital Shelf Yield With Hunch; Jumptap's Mobile Ad Audience; Fixing Media Mix Modeling
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ebay Looking For Recommendations In an effort to apparently maximize yield for its digital shelf space, Ebay is buying Chris Dixon’s Hunch – or so says indefatigable blogger Mike Arrington who estimates the prices at around $80 million and adds, “The Hunch recommendation technology […]
-
24/7 Adding RTB To Open AdStream; NAI Gets FTC Exec; ShareThis Serving Planners
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 24/7 RTB 24/7 announced that its Open AdStream ad platform is now real-time bidding(RTB)-enabled. The company claims that differentiation from other SSPs and ad exchanges includes “a single decision engine” and “instead of integrations between multiple systems, the experience for the users viewing the […]
-
YuMe's New Strategic Investor; Big Ads! - The Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Strategic With Video YuMe has received a cool, strategic $12 million investment from a group that includes Samsung Ventures among others as YuMe appears to be clearly warming to the role of solutions provider for the connected TV future – in addition to […]
-
Amazon Or IPO For PubMatic?; VC Dollars Flowing Into BrightRoll; Conde Nast Adds Private Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Or IPO The Business Insider drank from the rumor cauldron (or something like that) yesterday and said that Amazon may want to acquire sell-side platform PubMatic. TBI’s Nicholas Carlson quotes a source and writes, “This source said a Pubmatic executive and another plugged-in […]
-
Retargeters Banned On Yahoo!; AppNexus Highlighting Apps; Irish Display Finds Pot Of Gold
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeters Banned! Schwaaa? All Things D’s Peter Kafka says that retargeters are banned on Yahoo!: “People familiar with Yahoo say that this week it told at least three retargeting companies — Criteo, TellApart, and ValueClick’s Dotomi — that it would stop selling them its […]
-
MediaMind Owner DG Gets New CEO; Razorfish Buying Exchanges; VivaKi Talks Scale
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Reports, New CEO DG, owners of MediaMind, Unicast, Eyewonder and more, reported its third-quarter financials yesterday saying it had $84.6 million of revenues and a GAAP net loss of $4.1 million and said, “The Online Segment generated revenue of $24.0 million, an increase […]
-
The Aol-Microsoft-Yahoo! Display Deal; Engaging Ads At IAB Ops; Video Ads Growing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pooling Inventory ClickZ’s Zach Rodgers sees challenges for the new Yahoo!/Aol/Microsoft coalition with operations, data ownership and “a third danger is that the integration could remove the differentiating audience characteristics of the companies’ three ad network products: Yahoo’s Network Plus, AOL’s Advertising.com, and the […]