David Kaplan is a former Video/Publishing Platforms editor for AdExchanger.com. A New York City-based journalist for over 20 years, Kaplan has covered media, advertising and marketing. A former staff reporter at paidContent, Adweek and MediaPost, he has also written for Advertising Age, Broadcasting & Cable, Crain’s New York Business, The New York Post, Newsday and the Boston Globe; he has also covered financial issues for the Bond Buyer and Worth magazine.
AUTHOR ARCHIVE FOR:
David Kaplan
Articles By David
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Korrelate's Daniel Jaye: Lines Are Blurring Between DMPs and DSPs
Online-to-offline marketing analyst Korrelate has been working with data management platform BlueKai to demonstrate the link between online ad data and offline purchase behavior in the auto category. (Read the release.) We spoke with Daniel Jaye, who has taken the company’s reins as CEO, with founding CEO Curt Viebranz stepping into the chairman role. Jaye helped start one […]
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Ex-Condé Nast Digital Head Sarah Chubb Plots Gilt City's Next Ad Move
Sarah Chubb, widely respected as the person who helped form Condé Nast’s digital division over a decade ago, has joined online luxury deals site Gilt Groupe’s local site network Gilt City as its President. Read the release. A magazine vet through two decades, most of which was at Condé Nast, Chubb left the publisher after […]
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Adconion Closes The Loop On Its Ad Tools With Mobile Addition
By this point, every major ad tech company that didn’t have a mobile offering last year, either has one now or is about to have one before Thanksgiving rolls around. The latest entrant in the race is ad network Adconion Media Group. The move comes several months after the UK-based company sought to deepen its […]
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Updated: Peter Horan Is Taking About Group Back From The NYTCo
Update: The NYTCo is confirming that it is in talks with Answers.com concerning the sale of The About Group. Read the release. We’ve been hearing rumors the past two days that the New York Times Co.’s About Group, which has been experiencing steady revenue declines the past year, is being sold to Answers.com. Interestingly, Answers.com’s […]
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Pandora Looks To Both Local And International For Ad Growth
Internet radio player Pandora has had some ups and downs since going public a year ago. For example, in the past month, streaming music service Spotify began directly competing against Pandora with its own internet radio offering. A month before, Pandora unveiled an advertiser-friendly update to its mobile apps – to withering reviews from users […]
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Federated Media Prepping Private Exchanges For The Fall
In addition to running several vertical blog networks around subjects from tech to food to health, Federated Media has built up its tech side in the past year. The first anniversary of its acquisition of ad net operator and supply side platform Lijit is approaching and FM is preparing to start offering private exchanges to […]
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Verve’s MacIsaac: Apple’s UDID Ad Tracking Solution Likely To Exceed Advertisers’ Hopes
Over the past few months, Apple has been cracking down on apps that use iPhone owners’ UDID (Unique Device Identifier, the code that marks each individual device and its location) as an ad tracking tool. The company has hinted at a replacement and an announcement is expected by next month. As advertisers look to increase […]
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Patent Fight: comScore May Win The Battle, Yet Lose The War
Analytics is among the most contested areas in digital advertising, with ad agencies, marketers, established vendors, and startups all falling over each other to provide the truest form of ad effectiveness. The landscape is dotted with providers big and small that lay claim to proprietary measurement methodologies. Many of the services are difficult for clients […]
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Vibrant Brings On Ex-AOL-er Iler As Its First CTO In Four Years
Vibrant Media has been trying to get marketers and publishers to think of it as more than an “in-text” contextual ad provider, placing more emphasis on video and photos. It’s been also making some key hires. The latest is Tom Iler, the former SVP and CIO at AOL Advertising. Read the release. (This post has […]
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TubeMogul Sees More Revenue From Trading Desks
Online video ad platform TubeMogul is expanding into Canada, as spending on streams continues its years-long double-digit gains. Still, the space is still held back by a lack of standard measurements. The online video ad dollars being funneled through real-time bidding platforms remains a relative drop in the overall $30 billion dollar U.S. digital ad […]
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Bluefin's Maheu Says Agencies Are Moving Fast - Look At The Trading Desks
Digital ad veteran JP Maheu recently made the jump from agency land to the startup realm, assuming the post of CEO at social TV analytics provider Bluefin Labs last week. Read the release. Maheu spent six years at the independent Razorfish, retiring in 2003 after guiding the sale of the company to SBI (before its […]
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Australian Publisher Fairfax Expands Ad Buyer Position With Google DoubleClick Deal
Australian media conglomerate Fairfax Metro Media has extended its existing relationship with Google DoubleClick’s Ad Exchange to focus on online video inventory. However, unlike most publishers, Fairfax is in the middle of trying to extend its ad platform, known as drx, to allow the company to buy — not sell — inventory tied to streaming […]
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quadrantONE's Diez: 'Content Is Less Relevant Than Scale? You're Mistaken'
Last week, newspaper-publisher-backed ad optimizer quadrantONE unveiled three new audience targeting tools in partnership with data management marketing specialist Acxiom. We spoke with Mario Diez, the CEO of quadrantONE, which is a joint venture among The New York Times Co., Tribune Company, Hearst and Gannett, about the new tools and why it pulled in Acxiom […]
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As AOL Struggles To Boost Display, Armstrong Promises New Commitment To Data
In Q2, as it has for the past year, AOL’s third party network revenue rose by double digits, while U.S. display dollars remained flat. Read the earnings release. During the earnings call with investors, who once again saw their low expectations exceeded by AOL’s performance, CEO Tim Armstrong batted back questions about the advertising challenge […]
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Anointed As Facebook Ad Partner, Kenshoo Explores The Value Of Social
After a few months of preparation, digital marketing tech provider Kenshoo unveiled a number of new tools this week as part of its Kenshoo Enterprise 4.7 software upgrade, including integrated organic and paid search reporting. The Israeli company, which has U.S. operations in San Francisco, New York and Chicago, as well as in China and […]
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Yahoo's Foster: Despite Earnings Talk, Advertisers Are Not Disappointed In Genome
One particular area of hope for Yahoo has been its acquisition of data management platform interclick, for which it paid $270 million November 2011. But the financial boost it provided was deemed “disappointing” by CFO Tim Morse during the company’s Q2 earnings call last week. AdExchanger spoke with Peter Foster, Genome’s GM, on the integration of Yahoo’s data […]
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IDG TechNetwork Unveils New DMP; 'Content Is King -- But Not Needed As A Proxy Anymore'
The IDG TechNetwork is pulling the curtain off its new data management platform (DMP) today. The network oversees roughly 500 sites, including the tech and information publisher IDG’s own web extensions such as PC World, Macworld and CIO magazines. Peter Longo has been CEO of the IDG TechNetwork for four years and has held executive posts […]
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Retargeting Firm AdRoll Plots Its Evolution
Retargeting specialist AdRoll began its life in 2007 as an ordinary ad network, looking to solve the problems of display advertising that still plague marketers and publishers. The company, which grew out of work with semantic advertising and a history of thinking deeply about artificial intelligence on the part of its founders, CEO Aaron Bell […]
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Social Data Provider 33across Raises $13.1 Million For Products, Global Expansion Effort
Social analytics provider 33across just raised $13.1 million as part of a “growth round,” designed to help the New York-based company build up its technology offerings and marketing team. Read the release. We sat down with CEO Eric Wheeler to discuss the details of those plans and to take a look at how the company […]
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Adaptly's Sethi: Agencies Need Social Media, But It's Not Clear Social Media Needs Agencies
This summer has shown that social media is maturing as a marketing and advertising vehicle. We have seen the unveiling of the Facebook Exchange – while Twitter, LinkedIn and Tumblr have made steps to refine their revenue models. In addition, there have been two high profile acquisitions. And companies that help marketers navigate social media […]
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Yahoo Q2: New CEO Mayer Greeted With Small Revenue Gains And Continued Challenges
Yahoo followed yesterday’s big news that Google product veteran Marissa Mayer was its new CEO with a Q2 earnings report consisting of small, barely-better-than-flat revenue and profit gains. Read the release. Display revenue was $473 million (excluding traffic acquisition costs), representing a 1 percent increase over Q2 2011. To put that number in context, in […]
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Yahoo Pins Latest Turnaround Hopes On Google's Marissa Mayer
Having lost its display dominance last year to Google and Facebook, Yahoo has turned to high-profile Google veteran Marissa Mayer to help reverse the company’s decline. Read the release. In making the choice, Yahoo has decided to replace widely respected digital ad sales veteran Ross Levinsohn, who had been serving as CEO on an interim […]
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Now Fully In Control Under NBCU, MSNBC.com Will Transition Out Of Microsoft Ad Platform
Now that NBC Universal has bought back the remaining half of MSNBC.com from former joint venture partner Microsoft, executives say that much of the decision-making and focus of the site’s ad sales will remain in place. It’s worth stating, for perhaps what is soon to be the last time, that MSNBC.com the website bore little […]
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London Olympics: Live Video Streams Intended As 'Additive,' May Be More Valuable Than Broadcast
The Summer Olympics is still primarily a major broadcast event and is expected to draw some $3 billion in related ad spending — $1 billion of which could go directly to NBC Universal, which has the TV rights to the global games. But the viewers will have unlimited amounts of live viewing options through mobile […]
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Say Media's Sanchez: Strategy Bends Toward 'Traditional' Sales Models, Not Exchanges
Over the past two years, blog network Say Media has attempted to evolve from its origins as an ad network into something resembling a traditional media company. It has developed broad content brands like the female-focused XOJane and bought others, such as the generalist digital tech news site ReadWriteWeb. For those properties in its immediate portfolio, […]
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AdSafe Preps For M&A Activity, Tackling 'Impression-Fraud'
It’s been over a year since ad verification company AdSafe Media brought former Aperture executive Scott Knoll to run the company. In that time, Knoll has tried to emphasize the company’s focus more on anticipating problems for ad placement, rather than reporting back on whether a campaign was successful or not. In the meantime, the […]
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Viacom Creates 'Digital Inventory' Job, Plans Private Exchange
Ross Cohen has been tapped by Viacom as its first SVP of Digital Inventory Strategy, as the company that owns MTV Networks looks for better ways to manage advertisers’ and agencies’ growing demand for audience buying. Cohen, a former VP and business development exec at Worldnow, will report to Rich Eigendorff, Chief Operating Officer for […]
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Gumgum's Tanz: In-Image Ads Are More About Branding, Less About 'Conversions'
In-image ad platform GumGum has spent the past year building up its sales team, following last October’s $7 million VC round, which brought the company a total of $11 million raised since opening its doors four years ago. Over the summer, Los Angeles-based GumGum brought in a new sales head: Robert Elder from Independent Television […]
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WPP's Plimsoll On DMPs Today And Audience Buying Of Tomorrow
For agencies and marketers, there’s a pervasive lack of synthesis among available consumer data. It would seem particularly frustrating for Steve Plimsoll, chief technology officer, Mindshare Worldwide, but he sounds much too excited about the next eight years, when he believes that problem will be solved. Plimsoll is taking steps to position his media shop […]
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The Weather Channel Aims For 'Underground' Tech Audience
The Weather Channel’s acquisition of meteorological data company The Weather Underground (see release) may not provide the cable network and app operator with any immediate abilities to better predict rain or shine, but it does give it access to a well-regarded tech company that can help it lay the groundwork for new products and a […]