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Who Verifies The Verifiers?; Twitter Shops Till It Drops
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site […]
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A $100 Million Retail Media Upstart; Publishers Are AMPing Down
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail media startup Swiftly raised $100 million, on top of $20 million raised since 2019. It’s an eye-popping number, despite no valuation, and will cheer other retail advertising startups that hope smaller chains can seize the […]
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Will More Ads Make AVOD Less ‘Plus’?; Why iOS CPMs Are Up While Performance Is Down
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch an ad-supported tier of Disney Plus, following in the footsteps of other studios, including previously ad-free legends like HBO that now sell ads. But Wall Street isn’t buying the hype. CTV remains unchartered waters. But […]
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Disney+ To Add Ads; Will Programmatic Ruin Podcasts?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an unconfirmed report in The Information late last week, Disney said on Friday it does intend to introduce an ad-supported tier for Disney to accompany its ad-free subscription. Ads will roll out in the US later […]
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Google Analytics Is Going, Going … Gone?; P&G’s Pritchard Says Let’s Nix The Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important privacy issues at the top of EU regulator agendas right now: a GDPR case against IAB Europe and Schrems II cases targeting Google Analytics. On the one hand, IAB Europe supporters seem heartened, counterintuitively, after […]
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Ad Targeting In The State Of The Union; Why Gaming Is The New Beating Heart Of Subscription Packages
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Kidding Around During the State of the Union address on Tuesday, President Biden called on lawmakers to get cracking on legislation that bans ads targeted at kids. “It’s time to ban targeted advertising to children, [and to] demand tech companies stop collecting personal […]
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Yellowstone Is A Huge Hit, But For Who? AppLovin Makes A CTV Acquisition
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blood From A Yellowstone Kevin Costner announced a four-part docuseries titled Yellowstone: One-Fifty about Yellowstone National Park, distributed by the right-wing media outlet Fox Nation. So, who cares? It’s only amusing because it shows how powerful a tentpole series can be in this […]
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Can AVOD Catch Up To The Hype?; Ecommerce Is Priceless – No, Seriously
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hope And Pr-AVOD Ad-supported video on demand (AVOD) is commanding a lot of interest right now. Practically every ad tech company is banking on CTV to outgrow web display. After all, the thinking goes, consumers can’t just keep shelling out for more and more […]
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No More Hiding Behind The Privacy Shield; Omnicom Media Doubles Down On Outcomes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Sword, More Like The urgency is real to replace the EU-US Privacy Shield, the data-sharing accord brought down by the 2020 Schrems II decision. EU competition commissioner Margrethe Vestager said a replacement is “high priority.” Lobbyists from San Francisco and Seattle are all […]
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Finally, The Publisher Pushback On AMP; This Is Why We Can’t Have Nice News.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blown AMP Publishers are pulling the plug on Google AMP. Vox and BuzzFeed (and other titles within their portfolios) are testing or considering testing their own mobile optimization pages, which they expect to generate at least 20% more revenue than Google AMP pages […]