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OPINION: On TV & VideoSSAI Works For Now, But It Will Limit The Long-Term Future Of Personalized Video
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Pozesky, strategy, video and retail at Flashtalking. In recent years, server-side ad insertion (SSAI) has seen a tremendous surge in adoption as a means of stitching video ads into content. The seamless ad […]
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Broadcasters Get Creative During Crisis; Amazon Primed To Succeed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movie Night (On The Couch) TV networks hope nostalgia will win over home-bound viewers. NBCU launched a franchise last week called “Stay-In Theater,” simulcasting family movies across its family of networks. NBCU will cut national commercial time for the broadcast from 35 minutes to […]
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OPINION: Data-Driven ThinkingWorking From Home With Kids: An Honest Assessment
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terah Bocchi, senior vice president of sales at Bidtellect. Yes, this is hard. My kids are currently screaming in the background. I’m not sure what the cause of the moment is – […]
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OPINION: The Sell SiderPrivacy Regs And Chrome Changes Will Force An Evolution For Mid- And Long-Tail Publishers, Not Extinction
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. As Chrome sunsets third-party cookies and data privacy laws roll out globally, the only happy publishers are the select few with lots of first-party data. Mid- […]
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AdExchanger Announces Awards Finalists; Disney Plus Hits 50M Subscribers In Five Months
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad Tech Oscars The 2020 AdExchanger Awards finalists were announced on Thursday. “Best In-House Media Operation” pits some of the best-known brands in the world: Bayer, Disney Parks and Experiences, Sprint, Nestlé and Uber. It’s also no surprise that finalists exhibiting the best […]
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OPINION: Data-Driven ThinkingAmazon And The Content Conundrum: Who And What Matters Most?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kacie McKee, head of ecommerce at Wavemaker US. Marketers may have missed the new features Amazon added to their site around the end of 2019 to help boost brands more […]
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Advertisers Slow Payments To Agencies; Digital Media Profitability Slips Away
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Buck Stops Here Brands are delaying agency payments as they manage cash crunches due to the coronavirus pandemic. The trend “threatens the collapse of the entire supply chain,” Ad Age reports. Hard-hit brands are asking to extend payment terms, which can already run […]
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OPINION: Data-Driven ThinkingCOVID-19 Will Force The Ad Industry To Focus On What Really Matters
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. During this unprecedented time, it’s important to keep an eye on the future. Where will we be in a few weeks and months, following […]
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NBC Shrinks Ad Load; Earned Media In Free Fall?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightening The Load NBC said it will reduce its ad load in response to the coronavirus pandemic. Ad sales chairman Linda Yaccarino wrote a blog post detailing a plan to reduce ads across categories, including news and late-night talk shows, to free more time […]
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OPINION: On TV & VideoLet Us Not Retreat From The Good Of Advertising In A Crisis
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, CEO at EDO. In a short period, COVID-19 has taken an enormous human toll and massively disrupted the status quo of our daily lives. It is an understandable reaction to pull back […]
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Amazon Moves Prime Day; Foursquare And Factual Merge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sub-Prime Amazon will delay Prime Day until at least August, Reuters reports. Amazon hasn’t confirmed the postponement, but it’s mentioned in a memo obtained by Vice News last week. The delay would mean $100 million to $300 million in losses on excess devices Amazon […]
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OPINION: On TV & VideoAs COVID-19 Boosts Streaming, Advertisers Can’t Afford To Sit Out OTT Anymore
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joel Cox, co-founder and executive vice president of strategy and innovation at Strategus. Before the COVID-19 outbreak, many people had already spoken: They want to consume their television media on their time and terms […]
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OPINION: Data-Driven ThinkingWith Safari’s Latest Cookie Crackdown, Advertisers Must Have ‘The Talk’ With Marketing Partners
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Safari has just beaten Chrome’s 2022 deadline for killing the third-party cookie (while also delivering blows to several other tracking methods). Legislation and […]
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Google, Twitter Lift Coronavirus Ad Ban; Facebook Offers Grants To SMBs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unblocked Google and Twitter lifted their bans on coronavirus-related advertising. Twitter will allow marketers to feature their pandemic responses in paid tweets, Ad Age reports. Twitter initially banned COVID terms to forestall misinformation, but now feels that “the messaging that brands and businesses can […]
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Ad Supply And Demand All Out Of Whack; Big Agencies May Skip Rescheduled Cannes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How To Finnish The Job In Finland, social media influencers join jobs like doctors, bus drivers and grocery store workers as “critical operators” who continue working during a crisis. It seems like a strange designation (especially in the United States, where some influencers have […]
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OPINION: Data-Driven ThinkingCOVID-19 Leads To Sharper Focus On Brand Safety
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Lambert, head of programmatic at OMD USA. With COVID-19 creating a domino effect across the marketing ecosystem, agencies such as ours have been in almost constant discussion with clients […]
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Brand Safe (At Any Cost?); New CEO For WarnerMedia (And Xandr?)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pretty Good, Eh? File this one under, “Not an April Fools’ joke.” Postmedia, one of the largest Canadian news media conglomerates, is making all of its online content free this month, thanks to a partnership with Mary Brown’s, a fried chicken chain based in […]
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OPINION: The Sell SiderSignificant Investment Needed To Unlock The Potential Of Publisher First-Party Data
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. The world is, rightfully so, consumed with the pressing issues surrounding the spread of COVID-19 and economic fallout. That doesn’t change the fact that many […]
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AdExchanger Politics: As America Stays Home, Candidates Turn To Digital Organizing Tech
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political candidates are feverishly (sorry) trying to figure out how to win elections this year when all they’ve ever known about campaigning […]
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Snapchat Stories Available To Developers; Ecommerce Surges 25%
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. True Story Snapchat is finally letting developers integrate its flagship Stories format outside the app. “The social media giant hopes that expanded access to its content and flagship features on other apps will increase its user base – and maybe its bottom line,” Axios […]
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OPINION: Data-Driven ThinkingEmpathy, Shared Purpose And Leadership In A Time Of War
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Mannion, president and chief strategy officer at Advertiser Perceptions. On a call with a client on March 19, it started, as seemingly every conversation has over the past two […]
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No Delay For CCPA; Criteo’s Fortunes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorry, Not Sorry Apologies, ad industry, it looks like enforcement of the California Consumer Privacy Act will kick off as planned on July 1. Trade orgs, including the Association of National Advertisers, requested that the attorney general hold off on enforcing the law until […]
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OPINION: On TV & VideoThe Cincinnati Zoo Turns To Livestreaming To Make The Most Of Its COVID-19 Zooscape
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Stephen Faulkner, associate director, data and analytics, at Forsman & Bodenfors NY. During the current COVID-19 shutdown, my family has been in dire need of entertainment to fill the time outside of school and […]
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Amazon’s Advantage; Smartphones Disrupted
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold The Phone The smartphone industry took a beating this month, and Apple in particular has to rethink its plans for the long term. Thirty-eight percent fewer total smartphones were shipped last month, as consumer spending fell and manufacturing shuttered in China. Apple will […]
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OPINION: Data-Driven ThinkingA DTC Creative Action Plan: Rapidly Evolving Messaging During Coronavirus Turmoil
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. The coronavirus pandemic has called into question every aspect of advertising strategy in ways never seen before. It’s not your typical […]
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OPINION: The Sell SiderShort-Termism Can Do Great Damage During A Pandemic
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it’s a humankind issue. Humanity, locked down in […]
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Coronavirus Inspires Freebies; Facebook And Google Face Billions In COVID-19 Losses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The COVID Freebies There’s a lot of gambling going on among media and subscription-based companies trying to hedge short-term revenue losses with potential new – and hopefully loyal – users. Dish, for example, announced Thursday that it’s offering free trials for Sling TV, while […]
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OPINION: Data-Driven ThinkingManaging People In A Distributed Workforce
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, author of “Restoring the Soul of Business: Staying Human in the Age of Data.” Even as the world becomes more silicon-based, data-driven and digital, we are deluding ourselves if […]
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Clues Emerge On Coronavirus Ad Impact; Holding Cos Push Back On Cannes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Pile On Media companies and tech platforms are seeing more site and app engagement during the coronavirus epidemic, but revenue is not rising with supply. Facebook said messaging across its apps is up 50% in countries hit by the virus, but monetization is […]
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Lessons From The 2008 Financial Crash During A Presidential Campaign
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. On Sept. 29, 2008, the Dow Jones dropped 777 points and the subprime mortgage crisis caught up with us. The Lehman Brothers crash was two weeks old. […]