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Google, Twitter Lift Coronavirus Ad Ban; Facebook Offers Grants To SMBs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unblocked Google and Twitter lifted their bans on coronavirus-related advertising. Twitter will allow marketers to feature their pandemic responses in paid tweets, Ad Age reports. Twitter initially banned COVID terms to forestall misinformation, but now feels that “the messaging that brands and businesses can […]
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Ad Supply And Demand All Out Of Whack; Big Agencies May Skip Rescheduled Cannes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How To Finnish The Job In Finland, social media influencers join jobs like doctors, bus drivers and grocery store workers as “critical operators” who continue working during a crisis. It seems like a strange designation (especially in the United States, where some influencers have […]
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OPINION: Data-Driven ThinkingCOVID-19 Leads To Sharper Focus On Brand Safety
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Lambert, head of programmatic at OMD USA. With COVID-19 creating a domino effect across the marketing ecosystem, agencies such as ours have been in almost constant discussion with clients […]
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Brand Safe (At Any Cost?); New CEO For WarnerMedia (And Xandr?)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pretty Good, Eh? File this one under, “Not an April Fools’ joke.” Postmedia, one of the largest Canadian news media conglomerates, is making all of its online content free this month, thanks to a partnership with Mary Brown’s, a fried chicken chain based in […]
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OPINION: The Sell SiderSignificant Investment Needed To Unlock The Potential Of Publisher First-Party Data
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. The world is, rightfully so, consumed with the pressing issues surrounding the spread of COVID-19 and economic fallout. That doesn’t change the fact that many […]
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AdExchanger Politics: As America Stays Home, Candidates Turn To Digital Organizing Tech
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political candidates are feverishly (sorry) trying to figure out how to win elections this year when all they’ve ever known about campaigning […]
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Snapchat Stories Available To Developers; Ecommerce Surges 25%
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. True Story Snapchat is finally letting developers integrate its flagship Stories format outside the app. “The social media giant hopes that expanded access to its content and flagship features on other apps will increase its user base – and maybe its bottom line,” Axios […]
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OPINION: Data-Driven ThinkingEmpathy, Shared Purpose And Leadership In A Time Of War
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Mannion, president and chief strategy officer at Advertiser Perceptions. On a call with a client on March 19, it started, as seemingly every conversation has over the past two […]
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No Delay For CCPA; Criteo’s Fortunes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorry, Not Sorry Apologies, ad industry, it looks like enforcement of the California Consumer Privacy Act will kick off as planned on July 1. Trade orgs, including the Association of National Advertisers, requested that the attorney general hold off on enforcing the law until […]
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OPINION: On TV & VideoThe Cincinnati Zoo Turns To Livestreaming To Make The Most Of Its COVID-19 Zooscape
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Stephen Faulkner, associate director, data and analytics, at Forsman & Bodenfors NY. During the current COVID-19 shutdown, my family has been in dire need of entertainment to fill the time outside of school and […]
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Amazon’s Advantage; Smartphones Disrupted
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold The Phone The smartphone industry took a beating this month, and Apple in particular has to rethink its plans for the long term. Thirty-eight percent fewer total smartphones were shipped last month, as consumer spending fell and manufacturing shuttered in China. Apple will […]
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OPINION: Data-Driven ThinkingA DTC Creative Action Plan: Rapidly Evolving Messaging During Coronavirus Turmoil
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. The coronavirus pandemic has called into question every aspect of advertising strategy in ways never seen before. It’s not your typical […]
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OPINION: The Sell SiderShort-Termism Can Do Great Damage During A Pandemic
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it’s a humankind issue. Humanity, locked down in […]
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Coronavirus Inspires Freebies; Facebook And Google Face Billions In COVID-19 Losses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The COVID Freebies There’s a lot of gambling going on among media and subscription-based companies trying to hedge short-term revenue losses with potential new – and hopefully loyal – users. Dish, for example, announced Thursday that it’s offering free trials for Sling TV, while […]
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OPINION: Data-Driven ThinkingManaging People In A Distributed Workforce
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, author of “Restoring the Soul of Business: Staying Human in the Age of Data.” Even as the world becomes more silicon-based, data-driven and digital, we are deluding ourselves if […]
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Clues Emerge On Coronavirus Ad Impact; Holding Cos Push Back On Cannes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Pile On Media companies and tech platforms are seeing more site and app engagement during the coronavirus epidemic, but revenue is not rising with supply. Facebook said messaging across its apps is up 50% in countries hit by the virus, but monetization is […]
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Lessons From The 2008 Financial Crash During A Presidential Campaign
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. On Sept. 29, 2008, the Dow Jones dropped 777 points and the subprime mortgage crisis caught up with us. The Lehman Brothers crash was two weeks old. […]
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OPINION: Data-Driven ThinkingFor Brands, Now Is Not The Time For Social Distancing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Lawson, CEO at AdTheorent. The coronavirus pandemic has required a general retreat from public life, isolating people from familiar routines and social contact with friends and colleagues. The headlines […]
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OPINION: The Sell SiderThe Death Of Third-Party Cookies Disproportionately Hurts Small Publishers
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Before the COVID-19 pandemic dominated the spotlight and our daily lives, the digital advertising industry was rife with speculation about the future of marketing and advertising […]
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Netflix Looks Strong Again; Twitter Revises Guidance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Net’ Benefits Netflix investors have been worried about its high costs, unprofitability and increased competition. But that same balance sheet is starting to look like a safe harbor. “In fact, Netflix’s liquidity position and the tailwinds from social distancing combine to give the company […]
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OPINION: Data-Driven ThinkingWhat I Learned In The Last Crash And How It Can Help Leaders Today
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. I had just been appointed Global CEO for Starcom MediaVest Group in June 2007, when signals began to point toward a […]
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Postponing The Olympics; Crisis Will Only Strengthen Big Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Games Must Not Go On It’s official: The 2020 Tokyo Olympics will be postponed, an International Olympic Committee (IOC) member told USA Today. It’s the first time that the Olympic games won’t be held since World War II, though brands and athletes may […]
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OPINION: On TV & VideoDon’t Panic: 2020 Is Not The Year We Stop Innovating
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. The COVID-19 ramifications will not affect everyone in the advanced TV industry equally. Like every major shift in consumer and business behavior, there will be providers that […]
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What Happens In A Year With No Upfronts; Will The Internet Hold?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Beyond canceling the glitzy upfront events this year, the coronavirus pandemic might have a broader impact on how TV ad dollars are negotiated for the season. With studio productions for fall 2020 in limbo, most of the dealmaking between ad […]
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OPINION: The Sell SiderOur Global Identity Crisis And Revolution: Keeping The Momentum Going
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jason White, global publisher and tech strategy at Prohaska Consulting. Before I get to anything related to our industry, I hope that you and your families are safe and healthy, as we get through […]
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Wild Ride For Publishers; ANA Seeks CCPA Delay
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News You Can Use Many publishers face a tough choice with their COVID-19 coverage. A mix of anxiety about breaking news and being stuck at home means page views are way up, but the traffic surge goes to coronavirus stories that many advertisers wish […]
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OPINION: Data-Driven ThinkingStaying Tech Agnostic Can Help Marketers Weather Consolidation And Uncertainty
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Sandoval, director of biddable media, The Media Kitchen. We’re navigating a confusing and fluctuating landscape, in light of the sudden upheaval caused by COVID-19, on top of the ongoing seismic […]
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Will Publishers Benefit From Media Consumption Spike?; Disney Could Sell TrueX Ad Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Short-Term Gains, Long-Term Pains Media consumption is spiking almost as fast as the coronavirus is spreading, with people locked in their homes. But TV networks may only see short-term gains as the world faces a recession and production crews are forced to halt filming, […]
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AdExchanger Politics: The Coronavirus Factor
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. How will coronavirus affect US politics? Beyond the direct impact on the economy, COVID-19 is upending political activity this year. In the […]
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OPINION: Data-Driven Thinking
A DTC Advertising Action Plan: Effective Ad Management Through Coronavirus Turmoil
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. Every brand today is evaluating the current environment for its people, communities and customers. Direct-to-consumer (DTC) brands specifically rely heavily on […]