Home Agencies WPP CEO Martin Sorrell Steps Down

WPP CEO Martin Sorrell Steps Down

SHARE:

WPP CEO Martin Sorrell stepped down Saturday from the massive agency holding company he founded in 1985 and where he had served as CEO since 1987.

WPP chairman Robert Quarta will be executive chairman until the new CEO is appointed.

Mark Read, CEO of Wunderman, and Andrew Scott, WPP’s corporate development director and Europe COO, will both serve as joint holding company chief operating officers.

Sorrell had been the subject of an investigation alleging misuse of assets and of improper behavior. The misconduct allegation investigation had concluded, WPP said in a release Saturday.

“Obviously I am sad to leave WPP after 33 years,” Sorrell said in a statement. “It has been a passion, focus and source of energy for so long. However, I believe it is in the best interests of the business if I step down now. I leave the Company in very good hands, as the Board knows. Mark and Andrew and the management team at all levels have the knowledge and abilities to take WPP to even greater heights and capitalise on the geographic and functional opportunities. I will particularly miss the daily interactions with everyone across the world and want to thank them and their families for all they have done, and will do, for WPP.”

Sorrell pioneered WPP into the digital age, investing in ad technology data and media ownership. However, WPP is now facing significant challenges. In March, WPP reported its worst financial year since the 2009 economic crisis, with revenues down .6% to $21.2 billion, and it predicted flat 2018 Revenue growth as clients cut marketing budget and pressured agency margins.

Must Read

Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin

“Fully a third of our profit in the most recent quarter was related to advertising and membership income,” Walmart CFO John David Rainey told investors on Thursday.

Comic: AI-TA?

Q4: Omnicom’s IPG Merger Is An AI Test Case

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.

Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market

Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content

The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.

I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.