Home Advertiser Quote: Caesars Entertainment On Display Ad Data
Advertiser

Quote: Caesars Entertainment On Display Ad Data

By Kimberly Maul

SHARE:

kahle-caesars“Traditionally from an online advertising perspective, we invest heavily in paid search and display advertising. We’re going to use data to start to test display advertising [more]: how effective is our display advertisement? We’re going to leverage our platform to serve up two different types of display ads to understand how effective our banners really are, which in turn can help drive how much we spend on display advertising. That is one way we can leverage testing and optimization for display ads and paid search.”

-Chris Kahle, web analytics manager at Caesars Entertainment, when asked about data and online advertising in his panel at the Adobe Digital Marketing Summit, on March 7.

Tagged in:

Must Read

Publishers

BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up

Triton Digital’s new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.

Comic: Traffic Jam
Publishers

People Inc. Says Who Needs Google?

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

Programmatic

The MRC Wants Ad Tech To Get Honest About How Auctions Really Work

The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A TV remote framed by dollar bills and loose change
CTV

Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers

SSPs have mostly either applauded or downplayed the recent crackdown on CTV resellers, but smaller publishers see it as another revenue squeeze.

Measurement

The IAB Formalizes Its Measurement Initiatives Under Its New ‘Project Eidos’

The IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under one banner.

John Gentry, CEO, OpenX
in remembrance

‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

Popular

  1. Chatbot or AI assistant in different tasks. Robot helps to find solutions, answers, and ideas. Vector flat illustrations isolated on a white background.
    Publishers

    CloudX Hits GA With Plans To Rewire The Mobile Ad Stack Using AI Agents

    CloudX CEO Jim Payne – of MoPub and MAX fame – has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

  2. "Model Context Protocol" handwritten on a post-it note, stuck on a bulletin board
    Marketers

    Amazon Ads Opens A Beta Test For Its New MCP Server

    Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.

  3. A TV remote framed by dollar bills and loose change
    CTV

    Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers

    SSPs have mostly either applauded or downplayed the recent crackdown on CTV resellers, but smaller publishers see it as another revenue squeeze.

  4. Measurement

    The IAB Formalizes Its Measurement Initiatives Under Its New ‘Project Eidos’

    The IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under one banner.

  5. Programmatic

    The MRC Wants Ad Tech To Get Honest About How Auctions Really Work

    The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.