Home AdExchanger Talks Social Distancing With Friends: InMobi Marketing Cloud CEO Abhay Singhal

Social Distancing With Friends: InMobi Marketing Cloud CEO Abhay Singhal

SHARE:

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation.

Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi Group, is making the best of San Francisco’s shelter in place order. What else can you do?

The father of two young children usually travels for business roughly 20 days out of every month. Now, he has the chance for a chat and quiet cups of coffee with his wife every morning, and it’s making him realize that this is something he really missed. He’s also connected with more friends virtually over the last few weeks than over the last few years.

People talk about changing consumer behavior thanks to more time spent at home – an increase in streaming, more ecommerce, more buy-online-pickup-in-store activity – but when life returns to normal, whatever that means and whenever that is, Abhay is hoping that these more friends-and family-oriented behavior changes are the ones that stick.

Also in this episode: Abhay talks about finally achieving his lifelong dream of solving a Rubik’s Cube and shares pro tips for what to do if you have a Zoom meeting and your hair is an unwashed mess. In short: There’s no shame in wearing a baseball cap to a business meeting.

Must Read

Meta Is Launching An Easy Button For CAPI

Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.

TelevisaUnivision Joins The Streaming Self-Service Bandwagon

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate

Law firm Keller Postman is leading mass arbitration suits against Google, seeking advertiser damages for alleged monopoly overpricing. The total available pot is a quarter-trillion dollars.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Can An AI Solution Fix Misaligned Marketing Orgs?

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.

Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Mula’s AI native content feed helps On3 keep its engagement and RPS consistent amid traffic drop-offs to publisher sites and the growing scarcity of online attention.

Comic: Race To The Bottom

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to simplify buying local news and shore up its business as the ad market shifts.