Home AdExchanger Talks Social Distancing With Friends: InMobi Marketing Cloud CEO Abhay Singhal

Social Distancing With Friends: InMobi Marketing Cloud CEO Abhay Singhal

SHARE:

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation.

Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi Group, is making the best of San Francisco’s shelter in place order. What else can you do?

The father of two young children usually travels for business roughly 20 days out of every month. Now, he has the chance for a chat and quiet cups of coffee with his wife every morning, and it’s making him realize that this is something he really missed. He’s also connected with more friends virtually over the last few weeks than over the last few years.

People talk about changing consumer behavior thanks to more time spent at home – an increase in streaming, more ecommerce, more buy-online-pickup-in-store activity – but when life returns to normal, whatever that means and whenever that is, Abhay is hoping that these more friends-and family-oriented behavior changes are the ones that stick.

Also in this episode: Abhay talks about finally achieving his lifelong dream of solving a Rubik’s Cube and shares pro tips for what to do if you have a Zoom meeting and your hair is an unwashed mess. In short: There’s no shame in wearing a baseball cap to a business meeting.

Must Read

Peppa Pig

The Media And Retail Deals Behind The Peppa Pig Franchise Expansion

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.

Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

Why Big Brand Price Increases Will Flatten Ad Budgets

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial

Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!

MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.