Reddit Goes After Video; Krux Teams Up With JUICE Mobile

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Reddit’s O&O

The Verge reports that Reddit is dipping into original video, where it can “control the conversation around the marketing and also tap into more lucrative advertising formats.” The videos will initially focus on the company’s AMA brand, the best loved of Reddit’s offerings, but “after that it will look to bring stories from users and forums to life.” This comes after last year’s $50 million investment and push to mature into a company with monetizable services. Reddit reaches some 170 million monthly users and generated 6.7 billion page views in January.

Krux Of the Matter

Krux announced Wednesday that it’s hooking up with mobile ad platform JUICE Mobile to bring publisher audience segments into Nectar, JUICE’s mobile programmatic direct platform. The partnership solves what Neil Sweeney, JUICE Mobile’s CEO, called a “structural challenge” in mobile programmatic today – the prevalence of ad fraud and the lack of guaranteed impressions. The offering is currently in closed beta with several unnamed publishers and trading desks. It’s DMP meets mobile programmatic direct.

Local Programmatic

As programmatic and mobile separately command more attention and spend from local advertisers, the two are likely to converge. Referencing April data from Borrell Associates and BIA/Kelsey, eMarketer sees some problems. They include a lack of experience in “local programmatic” as well as a risk of undermining direct sales relationships. But mobile will be key to local advertisers, according to BIA/Kelsey, whose data forecasts that local mobile ad spend will rise 55.8% in the US this year and grow to $18.2 billion in 2019.

Havas Q1

Havas reported $525 million in revenue for Q1 2015, a 20.6% increase YoY. “We start all our pitches with digital, but classic media are still quite strong,” CFO François Laroze told analysts. “The paradox is that we spend more time discussing digital media and spend more money on traditional media.” On Wednesday, the holding company also unveiled the assembly of a Greater China cluster to be led by Accenture’s former China managing director, Christophe Cases. Havas posted organic revenue growth of 7.1%, beating out French competitor Publicis’ organic growth rate of 0.9%, and also above the organic growth rates of Omnicom (5.1%), IPG (5.7%) and WPP (5.2%). More via Ad Age.

Advantage Europe

The EU released a 16-point plan taking aim at large US tech firms. The Digital Single Market Strategy aims to level the competitive playing field for homegrown telco, commerce and “platform” companies. It goes without saying that ad-supported giants like Facebook and Google are in the crosshairs. These companies “enable consumers to find online information and businesses to exploit the advantages of e-commerce,” reads the European Commission’s final draft. US tech giants took little time firing back. “Imposing regulatory barriers would be a grave mistake for Europe, and would have harmful effects on trans-Atlantic trade and investment,” Dean Garfield, head of the Information Technology Industry Council, told the WSJ. Looming setback or bluster?

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

Daily Roundup

Daily News Roundup

Let the OpenAI Ads Tests Begin; Why Everything Is Annoying Now

You’re Hired!

Brian Atwood Joins DataXu As SVP Of North American Sales – press release
WPP Taps Possible CEO Shane Atchison As Microsoft Lead – Ad Age
Ted Sullivan Joins ADARA As VP Of Tourism And Resort Analytics – press release
SMG Promotes Scott Curtis To European Mobile Strategy And Development Chief – The Drum

But Wait, There’s More!

Invoca Research Finds Mobile Ads Are Driving Calls, Not Just Clicks – press release
Drawbridge Strikes Deals With Datalogix And LiveRamp To Link Online, Offline Activity – MediaPost
Google Launches A Service For Storing Big Data – CIO
RockYou Buys Mobile Ad Network PlayHaven – TechCrunch
Succeeding In Mobile Display Advertising – Marketing Land
RetailMeNot And Swirl Partner For Beacon-Powered In-Store Offers – press release
Video Advertising On Smartphones And Tablets Is Growing Three Times Faster Than Video Ads On Desktop – Business Insider
DoubleVerify Earns Third Consecutive ABC Certification For Its Ad Blocking Solution – press release
NetSuite Launches E-commerce Platform, Inks Cloud Deal With Microsoft – ZDNet
Twitter Scrambles For An Ad Fix As Nielsen’s Promoted Tweets Show Up In Porn Feeds – Adweek

Tagged in:

digital advertising

Must Read

Programmatic

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

A robot and human and, colored pink, reach out toward each other against blue background

CTV Roundup

AI Made A Record Play During Super Bowl LIX

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.

Marketers

For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.

Marketers

Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.