The crowd at the IAB’s Annual Leadership Meeting looked about the same as ever – composed of many publishers and tech companies – but with one big difference from last year. As of September, tech companies are now voting members of the IAB. Some at the meeting barely registered the change, since tech companies have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Mandelbaum, CEO at Clearstream. On its surface, programmatic video presents advertisers with the perfect opportunity to reach consumers with the sight, sound and motion of television while leveraging the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hulu Chief On Viewability, Programmatic Speaking to Ad Age, Hulu CEO Mike Hopkins said the company has seen “nothing but good news coming out of the viewability debate,” as Hulu only charges its advertisers for ads that are 100% completed and in-view, though he […]
After going digital-only in June 2013, The Onion had to decide how to earn money without print ad sales. It found a partial answer in Onion Labs, its in-house agency that has found success with big advertisers. “We thought, are we going to go down the programmatic path or the content path?” said Kurt Mueller, […]
AOL’s programmatic revenue grew 250% in the fourth quarter, and now accounts for 39% of AOL’s non-search revenue. In Q4 the company “integrated the first set of private marketplaces,” Armstrong said, for a total of 15 private marketplaces. AOL’s shift to programmatic led to a recent restructuring of its sales force, another area of heightened attention from investors. AOL recently […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Print Time Inc. is bringing more automation to its print sales. Its approach, developed in part by MediaMath, functions almost identically to Time’s digital ad sales process. Target is the first brand to trial the offering, Ad Age reports. “Our overall strategy is […]
As publishers respond to requests for private marketplace and automated guaranteed deals, logistical challenges mount. Publishers must bring in an advertiser’s data and package inventory, and make it discoverable to buyers. Which is why PubMatic on Monday rolled out a buyer-side portal where an advertiser can shop for automated guaranteed inventory. PubMatic founder and CEO Rajeev […]
Five months after taking the wraps off its revamped ad management product, Facebook is slowly but steadily chalking up new Atlas customers. In the wake of its splashy deals with Omnicom Group and Havas, the company has unveiled agreements with database marketer Merkle and Mediaocean, the dominant provider of RFP and workflow management software geared […]
Concerned about buying inventory around pirated content? A certification created by the Trustworthy Accountability Group (TAG) will empower vendors to buy inventory from publishers serving unpirated content. “Brands can now say we only want to deal with people who are TAG-certified. We’ve created a marketplace dynamic and structure in the ad ecosystem,” said Stu Ingis, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Content In The Age Of Efficiency Writing for AdWeek, IAB President Randall Rothenberg makes a case for “big content,” and reveals that creative will take center stage at the IAB Annual Leadership Meeting this week. Ad tech will help the industry through core impediments […]
WPP Digital President and Xaxis Chairman David Moore stepped up as chairman of the IAB Tech Lab Board of Directors on Monday. His goal is to help the IAB establish standards to promote interoperability within the ad tech diaspora. Efforts will include creating a code base to make it easier for tech companies to implement […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic TV, Pouring Concrete Speaking to Beet.TV, Adap.tv programmatic SVP Dan Ackerman said real-time targeting is not essential to making programmatic TV work. “If you can improve the accuracy of targeting and the accountability a year in advance, that’s a huge move. … Even […]
The phrase “native programmatic” gets thrown around a lot, but for most advertisers and publishers, it’s still not a reality. Native, by definition, defies standards, though the IAB has identified six types of native formats: in-feed, paid search, recommendation widgets, promoted listings, in-ad with native elements and custom “can’t be contained” units. But this variability makes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple TV, The Next Generation Apple is in talks with TV programmers to debut an OTT pay-TV service, sources tell Re/code. The service would resemble Dish’s Sling TV product, or the similar service Sony is gearing up to launch. “The theory is that […]
LinkedIn had strong growth across all lines of business in the fourth quarter. Marketing Solutions revenue for the quarter was up 56% year over year, coming in at $153 million. This beat some analysts expectations, which projected that figure at a slightly lower $131 million. [Here are the full results.] Marketing Solutions accounts for 24% of […]
You know the Twitter earnings narrative by now. Enthusiasm around strong revenue from advertising products is dampened by concerns over the growth rate of monthly active users (MAUs). Such was the case with the company’s Q4 Thursday, in which Twitter’s ad revenue doubled from the previous year to $432 million, beating Wall Street estimates. Mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heineken Grows Programmatic Spend Heineken’s programmatic ad spend will grow to 10% of its total digital ad budget through a partnership with TubeMogul, reports The Wall Street Journal. That’s a relatively modest share to spend on automation (remember AmEx and P&G’s 70 to 100%?), […]
When you put five magazine magnates in a room and ask them about the future of print, things get a little tense. “Fear is not a strategy,” said Condé Nast President Robert Sauerberg, asked if he was afraid of print going away. “I’m not afraid of anything. I have the greatest brand in the world.” […]
Twitter has developed ad products for big budgets (like second-screen targeting tool Twitter Amplify), but it’s also trying to show small and midsize advertisers it’s got their interests in mind. Twitter on Wednesday rolled out “Quick Promote,” an update to its 2013 self-serve ad platform. The feature is designed to simplify optimization for promoted tweets, […]
Taboola has raised $117 million to fuel its turf war against chief rival Outbrain and smaller competitors. The money will support the company’s global expansion, product development and future acquisitions during a period when content recommendation companies are paying large sums for exclusive publisher deals. Fidelity Management and Research Company led the round, which brings […]
Direct’s Not Fraud-Free White Ops President Eddie Schwartz says fraud concerns persist within automation of direct buys. While advertisers tend to trust that direct deals are less riddled by fraud, Schwartz says that’s not always the case. “We were surprised that programmatic-direct ad buys contained bot traffic, since direct buys should normally show low bot […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adblock Shakedown German startup Eyeo’s Adblock Plus is among the Internet’s most widely used free Internet ad blockers, but the company allows some companies to circumvent its filters – for a price. Google, Microsoft, Amazon and Taboola have all signed confidential deals with Eyeo […]
If you read an article that infuriates you, how will that affect what you click next? Comments and voting platform Vicomi hopes to find out – and make money in the process. Its “feelbacks” module, which officially rolled out in January, requests that readers choose one of five emotional states after reading an article. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Sales Correction Details are in on AOL’s sales reorg, and the changes can be spun as a correction in favor of its programmatic business. WSJ’s Mike Shields reports platform division chief Bob Lord was promoted to oversee all ad products, sales staff and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, The Hunted? After spinning off its $39 billion stake in Alibaba, Yahoo can focus on its Internet business. And it may be more approachable to strategic buyers. Once the spinoff is complete, Yahoo’s estimated market value will be less than $10 billion, “a […]
Ad tech observers tend to assume it’s early innings in the “programmatic-direct” game, but that may not be the case. Newly reported revenues from one early startup suggest the game hasn’t started yet. iSocket, a programmatic-direct platform company acquired by Rubicon Project in November, posted full-year revenues of just $207,000 in 2013, according to a filing with the […]
Home furnishings company IKEA looks for consumers undergoing life changes – like moving, having a new baby or becoming empty nesters – and tries to get them to set foot into its retail outlets, where most purchases occur. Even its website, which has ecommerce features, is generally used as a tool for customers to plan […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agencies On Board With Armstrong Though Google hasn’t been keen on making music with agencies, AOL seems to be hitting the right notes. As AOL repositions as an ad tech and media company, a handful of agency execs tell Digiday they’re swayed by the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability Battleground The Wall Street Journal’s Mike Shields takes a deep dive on viewability and finds rancor. Publishers are upset about lost revenue, vendors want new methods of bidding with viewability metrics and advertisers are demanding make-goods on their investments. “The industry needs to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat: Where’s The Data Snapchat is still a product in search of a revenue model, Digitas LBi UK CEO Scott Ross told The Drum. “It’s very, very difficult for advertisers and marketers to get the metrics they need to validate their campaigns and media […]
