Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Lurch Following a drumbeat of complaints about Google’s app-install ad policies and potentially anti-competitive algorithm tweaks, local search players like Yelp and TripAdvisor noted last weekend they were getting buried in Google search results. Google responded by telling Re/code’s Mark Bergen, “The issues […]
Six out of 10 marketers would reallocate their media spend if digital media owners failed to supply sufficient third-party measurement, according to new findings from the Association of National Advertisers (ANA). In an ANA survey of 154 members conducted this summer, 90% of marketer respondents also said they are “not fully confident” that their working […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Dynamics AppNexus continues to share results of its recent fraud cleanse, claiming that the huge drop off impressions led to parallel spikes in CTR, visibility and price. Catherine Williams, AppNexus’ chief data scientist and the leader of its internal inventory quality efforts, previously […]
The battle for the living is taking two multiscreen TV targeting companies to the courtroom over an alleged patent infringement. The end result: The privacy policies of ad tech players tracking cross-screen behavior are coming under increased scrutiny. The action, filed Nov. 6, is being brought by Free Stream Media Corp, which does business as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Fun And Games “Last year the analytics firm Deepfield found that Twitch regularly broke into the top four users of Internet bandwidth, trailing only Netflix, Google, and Apple,” according to a deep dive into the video game streaming platform from a pair of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meh-surement For the social marketer, it’s easy to set and then confirm certain performance metrics on YouTube, Instagram, Pinterest and so on. Engagement, visibility, views, likes and shares are all among the well-worn data points. But Snapchat has no such features, and since it […]
Standard notice and choice aren’t going to cut it when it comes to the IoT. “As the Internet of Things ecosystem grows and more devices are connected to the Internet, you might not even know that they are,” said Pedro Pavón, Oracle’s senior corporate counsel, speaking at a two-day International Association of Privacy Professionals (IAPP) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. European Opportunities MediaMath has acquired Spree7, a German programmatic firm that it previously invested in as a joint venture with PubliGroupe. Ronan Shields writes for The Drum that Germany represents a unique opportunity, as it’s one of Europe’s strongest markets, but “programmatic is only […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Swimming Upstream Pandora announced plans Monday to acquire the assets of Rdio, a streaming music service that will be going through bankruptcy. BTIG Research media and tech analyst Richard Greenfield posted a blog post Tuesday morning that takes a distinctly pessimistic tone on Pandora’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Power Index Last Friday, Facebook started allowing Google to crawl and index across its mobile app. The partnership, though narrow, is notable because of how rarely the two alpha competitors from the web and app world find common cause. The Wall Street Journal […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Blankemeyer, startup liaison at 84.51°. With marketing technology tools launching each day can feel overwhelming, especially for novice digital marketers. It’s easy to get caught up in the “new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pushing Back On Netflix Disney has worked out a licensing agreement on at least one ABC show that stipulates Netflix must run a four-second pre-roll video before episodes (not a full ad, but the ABC logo, some creative based on the show and ABC […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sizmek Points To PointRoll PointRoll is like a little hot potato getting tossed from owner to owner. Its latest handler: ad tech company Sizmek for the modest sum of $20 million. Read Ad Age’s story. PointRoll focuses on rich media technologies and was purchased […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mayur Gupta, senior vice president and head of digital at Healthgrades. It’s staggering to see the pace at which digital technology is changing the traditional and highly regulated world […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Gentler SSP The Wall Street Journal’s Mike Shields profiles publisher ad ops vendor Media Operative, and finds the company has made inroads with a new wave of programmatic-averse publishers by helping them mediate between sales channels. Its new customers include Vice Media, Vox […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. URLs vs. SDKs People talk about apps making the web obsolete, but Flipkart, the Indian ecommerce giant, has partnered with Google to create a site that steals utility from apps (i.e., it can send push notifications, read info while the user is offline, access […]
Adobe rolled out the Audience Marketplace data exchange on Tuesday, featuring a data cooperative (which Adobe first revealed to prospective partners last summer) and a data partner network. Both are powered by Adobe’s data management platform, Audience Manager. The co-op aspect is designed to let companies pool their first-party data sets. The data partner network […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brands Turn On The Tube Video DSP TubeMogul grew its revenue by 70% in Q3 to $46.5 million. Total ad spend increased 65% to $103.4 million, as the company signed preferred video platform partnerships with brands like L’Oréal USA and Dannon. TubeMogul also teamed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Leaderboard Snapchat logs 6 billion video views per day, tripling activity on the app since May, Tim Bradshaw reports for the Financial Times, citing sources at the company. That’s not too far behind Facebook’s 8 billion and YouTube’s murkier “billions” of daily views. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Greater Lesser WPP Group media agency network GroupM named Xaxis CEO Brian Lesser to helm its North America business, Ad Age’s Alexandra Bruell reports. “It reflects the direction we’re going in in terms of our data and technology and driving that business forward on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get With The Times The New York Times has carved out a subscription revenue stream that other publications can only admire, but “video still hasn’t become a significant revenue driver for the company,” according to Politico. And the result is a wholesale digital video […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube Welcomes Moat Et Al Google has opened the door to third-party viewability measurement on YouTube. Moat, Integral Ad Science, comScore and DoubleVerify have all been approved to track campaigns on the video platform, beginning in early 2016. The move follows a similar concession […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Eyes Essence The Wall Street Journal reports WPP Group is in talks to buy 10-year-old Essence Digital, a fast-growing digital agency with strong programmatic chops. Essence’s No. 1 client is Google, but the agency has been working to diversify its client base with […]
Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, Google’s director of product management, made the announcement at the IAB Ad Operations Summit on Monday during a discussion about header bidding that pitted Google (anti-header […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Surging App Nike will heavily leverage app-based ads in its bid to grow ecommerce sales from $1 billion to $7 billion within five years. The company has kicked off a pricey campaign that includes considerable weather-targeting initiatives for its various products, according to […]
In the four months since Verizon’s acquisition of AOL closed, AOL absorbed Microsoft’s advertising business, dropped $238 million on Millennial Media and Verizon revised its privacy policy in anticipation of its data flowing into the AOL stack. Since AOL launched a unified platform called ONE, it has preached the gospel of “openness.” But will that standard hold once Verizon’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get Off The Bench Comcast’s broadcast advertising has been hit hard by cord cutting, with sluggish or nonexistent growth across many properties, but sports investments continue to float legacy TV. The Wall Street Journal’s Steven Perlberg says NBC’s $950M purchase of the English Premier […]
Anyone who has ever stepped onto an airplane knows that air travel can bring out the best and worst in all of us. That can lead to a relationship between guest and airline best described as “complicated.” “For me to be able to get what your needs are, to capture you as a guest and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Listening, Internet? Time Warner’s Turner Broadcasting unit says it will begin reducing commercial minutes across its channels, according to Steven Perlberg at The Wall Street Journal. Don’t necessarily expect a revenue drop-off, as the networks are pitching the scarcer ads by saying “it […]
Nielsen Catalina Solutions (NCS) wants to build the most comprehensive set of shopper data out there, and it appears right on course. The company has expanded its shopper data set by 30%, fueled mostly by a new data partnership with Walgreens, NCS revealed to AdExchanger Wednesday. This means Nielsen Catalina now has access to shopper […]
