Here’s a recap of recent ad exchange-related news: Mediaweek’s Mike Shields finds evidence that ad networks and exchanges are doing better than expected in Q1 2009. Traffiq ad exchange CEO Mark Kahn adds that ad agencies appear to be planning a month ahead of time as opposed to a year ahead of time. In a […]
John Whitmore has been hired as Director of Advertising Investment by one of the few agencies wisely transitioning to the “agency as ad trader” model, Media Kitchen’s Varick Media Management. In today’s MediaPost, Joe Mandese writes: “Varick utilizes a sophisticated bid management and yield management system to procure online ad inventory much the way big […]
The AdMonsters blog is discussing Pubmatic’s AdPrice Index which they see as “a gauge for publishers on what returns they should be seeing from their network efforts – outsourced or not.” Rob Beeler, Vice President of Content and Media for AdMonsters, raises the question on whether or not sites should even run ad networks. Ivan […]
Hang on to your hats – the world is going to end! Wait, why bother hanging on to your hats if the world’s going to end? Another report came out showing a slump in ad spending year over year. This time its Pubmatic’s quarterly review of display advertising pricing, the AdPrice Index, as seen from […]
Fear not. News of gloom and doom in regards to Wall Street and the U.S. economy have not stopped ad exchange players AdMeld and ContextWeb according to this week’s issue of Crain’s New York. Judith Messina of Crain’s writes about hope beyond the rubble: “Four-year-old ContextWeb (owners of Adsdaq) says it has been nearly doubling […]
With the balls of a full-grown Brahma, MediaPost has stepped forward and declared that 2009 is the year of the ad exchange. We couldn’t agree more. MediaPost and Media6’s Joe Doran writes: “2008 saw the dominance of the exchange marketplace by RightMedia with ContextWeb’s ADSDAQ not far behind, but 2009 will see new entrants across […]
Ashu Garg’s recent post entitled “Data Liquidity” brings light to the growing data exchange model including data traders, BlueKai, and yield optimizers, AdMeld, who have absorbed millions in cash from venture firms this year. Mike On Ads is looking for rumors on what’s going on with Google’s display advertising strategy. OK, this post was from […]
Today, Yahoo!’s Right Media distributed a press release in the UK about its new transparency offering, Marketplace Select, for advertisers – undoubtedly a response to recent embarassments uncovered by UK’s New Media Age among others. According to today’s New Media Age: “[Marketplace Select] comes after Right Media has been implicated in ad misplacement issues, the […]
No, Federated Media has not suddenly become part of AdECN, and by association, Microsoft. Apparently, AdECN is ready to test its new ad exchange platform called the Federated System and is asking that interested ad networks come and test the new version of the advertising exchange before it reaches a wider public release in 2009 […]
In an October 13 article, Mike Shields from MediaWeek provides his opinion on Yahoo!, the new APT platform and future direction for the struggling, Web media monolith. Shields reveals that, to-date, no agencies have signed up for the platform and “only the San Jose Mercury News and the San Francisco Chronicle newspapers” – presumably on […]
Amid the Advertising Week hubbub in New York City, Yahoo! has announced the launch of its new ad platform, APT, largely dependent on the Right Media Exchange acquired last year by Yahoo!. With Yahoo!’s Newspaper Consortium desperate for revenues, they will be the first to try out the new platform followed by advertisers, agencies and […]
It’s official. AOL’s long-rumored entry into the advertising exchange business is here and covered in today’s edition of MediaWeek by Mike Shields among other online news outlets. According to the release: “BidPlace will allow advertisers to submit bids for CPM, CPC and CPA advertising on AOL, on select partner sites and on Platform-A’s third-party network, […]
A favorite bugaboo with which publishers like to challenge ad exchanges and networks is latency – the amount of time it takes to serve an ad. RightMedia appears to be suffering a bad case of it according to yesterday’s VentureBeat. VB adds that there is a ton of research out there saying the loss in […]
Roger Williams, Director of International Marketing at Right Media, was able to place a nice article in UK’s Net Imperative on online advertising exchanges entitled, “Platforms for Change“. Within the advertiser-focused article are the basics to the Right Media Exchange story including providing tools to advertisers that allow efficient targeting through an open auction. Williams […]
ClickZ media buying writer, Tessa Wegert, completes the second of her two-parter on ad exchanges this week. See #2 on ClickZ: “Getting to Know the Ad Exchanges.” Wegert highlights just four of the ad exchanges – only Google/DoubleClick, Yahoo!’s Right Media Exchange (RMX), ContextWeb’s ADSDAQ and Microsoft AdECN were worthy of mention to Wegert. (GlamX, […]
In Friday’s edition of MediaPost, Turn, Inc. announced that it has opened a four-person New York office to serve as its East Coast headquarters. “Jim Clark, the company’s regional vice president for East Coast sales, will lead the branch, which is expected to add two more people by year’s end.” For the complete release on […]
According to CNET‘s Stephanie Olsen, Bellevue, Washington-based, BlueKai will unveil its new ad exchange on Monday. After raising a $3.1 million investment from Redpoint Ventures in Q1 of this year, the company founded by Medio Systems and Revenue Science advertising executive Omar Tawakol is ready to tell what all the secrecy has been about these […]
In ClickZ today, writer Tessa Wegert elevates the ad exchange cause with her article entitled, “Understanding Ad Exchanges.” Ironically, the article is sponsored by ad network, Tribal Fusion. Not sure how TF felt about it – oh well. Wegert discusses one of the main differences between ad networks and exchanges: ad networks act as middlemen, […]
The creative, vertical ad network, Glam Media, has once again reinvented itself with yesterday’s announcement regarding the first vertical ad exchange. From the press release: “GlamX Ad Exchange enables advertisers to target by audience, content and placement effectively connecting publishers, advertisers, agencies and networks in one innovative platform.” OK, well, still sounds like an an […]
