Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Criteo Sees U.S. Momentum
Retargeter Criteo is knocking it out of the park according to a press release on their Q2 2010 momentum. Highlights include: ” Number of sales generated post-click increased more than 600 percent; In Q2 2010, Criteo doubled its U.S. client base, including top retailers such as Zappos, B&H and Art.com to name a few.” Read more.
Investing In Ad Networks
Lightspeed Venture Partners’ Jeremy Liew says brand dollars are moving online and certain ad networks will be the beneficiary. He writes on the LSVP blog, “I think we’ll see a new generation of ad networks emerge who are tuned to cater to the specific needs of brand advertisers, and I’m actively looking to invest in companies with this mindset.” Read more. UPDATE 7/15: Brand.net graphics and analysis are included in Liew’s post.
Accredited Video Ad Serving For Demand
VINDICO Corp., a division of BBE, announced “the First Demand-Side Video Ad Server to be Accredited by Media Rating Council.” Consequently, according to the release, “Through VINDICO, online media buyers can work with multiple ad networks and receive standardized ad tracking and reporting for the entire online video industry.” Read more.
Consumer protection groups sent a letter yesterday to U.S. Federal Trade Commission Chairman Leibowitz urging him “to build on its recent privacy roundtables to draft a comprehensive plan that both details the deficiencies in Americans’ privacy rights, and proposes comprehensive statutory and regulatory solutions to those problems.” Jeff Chester of the Center For Digital Democracy told AdExchanger.com, “The FTC is in process preparing report addressing contemporary privacy issues and what should be done. This letter is intended to signal the commission that consumer and privacy groups expect the agency to act boldly to protect American consumers.” Read the letter (PDF).
Last-Ad Attribution Won’t Last
Turn CTO Xuhui Shao is talking attribution in a byline on ClickZ. He writes, “In the new ecosystem of real-time bidding and audience buying, the flaws of today’s attribution model are magnified. The last-ad model narrows the focus on the last impression, ignoring everything that precedes the last touch.” Shao advocates new solutions.. read more.
Moving To Closed Platforms
TRAFFIQ’s Chris O’Hara looks at who will win what he sees as the “platform wars.” O’Hara identifies, in particular, the agency and publisher platforms which are continuing to evolve in order to take control of their destiny. He asks, “But, in doing so, aren’t they building closed systems that, over time, will create their own ecosystems and be unable to quickly adapt to changes in the market?” Read more.
Adgregage Markets Gets Aol And Walmart Execs
Ecommerce solutions provider Adgregate Markets announced the addition of Sharon Kelley as CRO (formerly of AOL) and David Sessions (formerly of Wal-Mart) to its Board of Directors. Sessions says that Adgregate Markets social commerce products have potential since, in his words from the release, “E-commerce growth has flatlined, so retailers are scrambling to establish and grow their e-tail business through new channels like Facebook.” Read it.
Local On Mobile
The local opportunity in mobile seems pretty apparent according to Chitika data. Chitika researcher Daniel Ruby writes on the company blog, “When it comes to performing Internet searches, users on mobile devices are 45% more likely to enter a local query than users on non-mobile devices.” Read more.
Your OOH Glossary
The ADStruc blog is offering a glossary for outdoor, out-of-home advertising. Do you know what DEC means? December? Digital Equipment Corporation? No. Try: “[A] common measurement in outdoor advertising. It is the total amount of people that see a specific outdoor ad display.” Read more.
Product Vs. Distribution
According to Ariel Diaz on his “The Ambitious Life” personal blog, there’s a significant divide between those who believe in creating a great, solid product from the outset, and those who look to create great, wide distribution for a product. But, he thinks they’re both right, “(…) the truly great companies are constantly focused on both, like an oak seed going deep into the ground for a solid foundation (the product), and reaching for the skies to get sun and spread the branches (the distribution).” Read more. (source: @dcancel)
Quantcast On iPhone 4
Editors of the Quantcast blog wonder if Version 4 of the iPhone may put a halt to Android’s recent meteoric, but still inferior in scale, user base. Not so fast they say, “Well, early numbers are in and while it appears that iPhone share (based on web consumption) got a slight boost, most new iPhones sold were simply replacing earlier iPhone models.” See the North American and UK data.
