Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Signs Of Life
The Wall Street Journal’s Emily Steel notes that Internet ad spending has re-started its growth trajectory according to new figures from the IAB and Pricewaterhouse Coopers as Q4 2009 spending increased 2.6%. The numbers still pale in comparison to TV dollars and Steel asks GCA Savvian Advisors managing director, Terence Kawaja, what gives? Kawaja says, “What is needed in the interactive industry is some revolutionary thinking” in regards to new measurement standards and re-thinking the complicated nature of online buying. Read more. And, see the IAB release.
FTC Complaint On RTB Coverage
Many news organizations covered yesterday’s FTC Complaint On RTB announcement including the San Jose Mercury News which notes that big and small companies are identified in the complaint. Read more from the SJ Mercury News. Ad Age’s Edmund Lee looks at the complaint as well as the effect of the current Democratic majority among FTC commissioners. Read it. You can download the entire complaint here (PDF).
Picard On Ad Metrics
Microsoft’s Eric Picard published a new piece on iMedia Connection called “The new advertising metrics.” In it, Picard discusses how the social graph is going to change things and gives a shout out to social ad tech company, Media6Degrees. Picard writes, “These analytics and targeting methodologies are coming together quickly, and smart marketers should understand them in order to take advantage of this new social world we’re living in.” Read more.
The self-regulating, ad network trade body, IASH, set-up to make sure that ad networks complied to industry standards says that it has failed an ad network. The ad network has seven days to appeal. Read more on New Media Age.
Putting Ads In Images
The Business Insider profiles a startup called Image Space Media that is looking to put ads inside of images. Already, the year-old company is getting traction with “over 570,000 clicks last month, and now serves ads to 46 million unique monthly visitors, according to Quantcast,” writes TBI. Read more.
Apple’s iAd
Kunar Patel of Ad Age covers Apple CEO Steve Jobs’ announcement at the company’s developer conference that Quattro Wireless mobile ad technology is coming to the iPhone and iPad very soon. “iAd will come pre-installed in the new iPhone OS 4.0 coming out this summer, meaning it’ll be the default for newly developed apps,” writes Patel. Read more.
Targeting A Retargeter
French ad retargeting company, Criteo, is profiled in a piece by Laurie Sullivan on MediaPost. The company has “a performance-based cost-per-click (CPC) advertising model and advanced European privacy features.” Read more.
New UK Digital Economy Bill
PaidContent UK’s Robert Andrews says that the UK’s “controversial” new Digital Bill may “be a damp squib. But the remaining, 76-page bill is still a wide-ranging piece of media and technology reform.” Get reformed.
Digital Wins
In a release, digital agency Mediasmith announcemed its new Citrix business. The agency will provide Citrix digital and print services for a range of products such as GoToMyPC , GoToMeeting and GoToManage. Read more.
NexTargeting Video
Last month’s NexTargeting conference hosted by demand-side platform [x+1] has been made available in video format on YouTube. View it all here.
Buying Audience In Mobile
Marc Theermann, VP of mobile at AdMeld, discusses his view of the mobile advertising space in Mobile Commerce Daily. Theerman addresses the difficulties of buying audience in mobile to-date and says, “Within 12 months, media buyers will be able to identify their target audience, and place relevant mobile buys against them.” Read more.
More links:
- PointRoll’s Former CEO To Exit Gannett – AP
- ContextWeb Announces PointRoll Integration – Business Wire
- Internet Retailers Lag In SEO – MediaPost
