Dreamforce conference in San Francisco, the latest patch – alongside marketing, sales and customer service – in the tech giant’s in the tech
giant’s quilt of survey companies bodes poorly for the future of the other content here and such
A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is at all.
Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.
If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.
It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. Here’s to more (and more) transparency in 2026, and happy New Year!
The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports on linear.
The era of “managed decline” is over; the era of existential clarity has begun. Publishers are no longer guessing what the post-platform world looks like. We are living in it.
AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.
If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.
What’s one data privacy shift or regulation that will most reshape digital advertising in 2026 – and who will be most unprepared for it?
