Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Comic: The Crawling AI
By Kevvo
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Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
Google Shakes Off Its Troubles And Outperforms On Revenue Yet Again
Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)
Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always know best.
Prebid.org Is At A Crossroads, And Must Now Decide Whose Interests It Serves
Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.
PODCAST: The Big Story
Rest In Privacy, Sandbox
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
AWS Launches A Cloud Infrastructure Service For Ad Tech
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
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Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
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PODCAST: The Big Story
The Power of Prebid
With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.
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Criteo And The Programmatic Plug-In Problem
AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday.
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Locality Wants Every Ad To Hit Close to Home
Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), even with targeting and personalization, most major players are still thinking of national reach – not local reach – as their default.
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Roku’s Recent Investments In DSPs And Performance Are Still Paying Off
If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish” as a runner-up, perhaps.)