Month: July 2011

Adobe recently announced its enterprise content management system, known as Adobe Digital Enterprise Platform (ADEP), which offers a series of integrated solutions (Customer Experience Solutions) across digital channels. Read the release. Loni Kao, Group Manager of Solution Marketing, Digital Enterprise, Adobe, discussed the announcement and its implications. AdExchanger.com: Do you see a fit between the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Reorgs Sales All Things D’s Peter Kafka reports that Jeff Levick is out and Ed Brody is in for the top sales role at Aol. Kafka writes, “Unlike the last round of body-moving at AOL, this one doesn’t seem to be prompted by […]

Affectiva, a Waltham, Massachussetts-based company which “provides tools for measuring emotion with electrodermal testing & face expression recognition,” recently announced a new round of funding with investors that include WPP Group’s Kantar unit and Myrian Capital. Read the release. Affectiva’s tech grew out of research from the MIT Media Lab. Dave Berman, CEO of Affectiva, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP MediaMath Adds Funds Edmund Lee covers demand-side platform MediaMath’s new funding on Ad Age. He also notes it’s not all IAB display for MediaMath’s buying channels, “The company also offers buying on Facebook through a partnership with Clickable and Spruce Media, though MediaMath […]

Forrester Research recently published a for-purchase report titled “The State Of The Digital Media Buyer.” Authored by analyst Michael Greene with the help of his research co-horts Emily Riley, Joanna O’Connell, Jennifer Wise and James McDavid, Forrester positions the report as insights for the publisher on what the buyer is up to. Greene discussed the […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Makes Billions More record revenue from a public tech company as Microsoft announced that for Fiscal Q4 2011 it had made “$17.37 billion for the quarter ended June 30, 2011, an 8% increase from the same period of the prior year. Operating income […]

What’s this? Have the two rivals made up or established some form of detente? Google now lists Right Media on the approved list for global ad servers through Google Certified Networks. That’s new. And it means that if you’re using Right Media to serve your display ads or serve ads on behalf of clients, you […]

Today, as part of its Universal Audience Platform (UAP), NBC Universal announced the launch of its private exchange for digital, display media. From the release: “Powered by technology from Admeld, the UAP’s private exchange enables NBC Universal to monetize their ad inventory in a controlled, Real Time Bidding (RTB) environment.” Read the release. Peter Naylor […]

Phil Cowlishaw is Performance Media Director at Sydney, Australia-based media agency Ikon Communications. Among his duties, he is responsible for the launch and build out of Ikon’s performance based media strategies such as the agency’s trading desk. AdExchanger.com: What do you see as the major difference between Australia and the US when it comes to […]