DataXu Data Showing Creative Impacting Campaign Conversions More Than Audience, Context Says VP Catanzaro
On Monday, DataXu released insights from a recent sample of client display ad campaigns that showed creative has more impact on conversions than context or audience. Read more on the DataXu blog about “Beyond Audience: What Drives Campaign Performance?” And, download the one-sheeter (PDF). Sandro Catanzaro, VP of Products at DataXu, discussed the study’s findings. […]