Month: June 2010

On Monday, DataXu released insights from a recent sample of client display ad campaigns that showed creative has more impact on conversions than context or audience. Read more on the DataXu blog about “Beyond Audience: What Drives Campaign Performance?” And, download the one-sheeter (PDF). Sandro Catanzaro, VP of Products at DataXu, discussed the study’s findings. […]

Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco.  He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group. I’d like to take a moment to respond to Tolman Geffs recent query, […]

Click Forensics announced that today that it has closed a “$6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures.” Read the release. Click Forensics CEO Paul Pellman discussed the company’s strategy going forward. AdExchanger.com: With the $6 million, what can you share about what you’ll do […]

PRESS RELEASE

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spanfeller Re-appears Jim Spanfeller’s new company is closing a $2 million investment round and that “backers include RRE Ventures, Greenhill SAVP, Softbank and Lerer Media Ventures,” according to Peter Kafka of All Things D. Kafka adds that the former Forbes.com CEO’s business strategy will […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. Look up the word “remnant” in a dictionary and you’ll find definitions that pretty accurately describe how the word is used […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Goes For Scarcity, Custom PaidContent’s David Kaplan writes that MSNBC.com’s new single-page, site redesign “promises to do an end with clicking on stories and on ads.”  There still seems to be a bit of clicking when AdExchanger.com took a look but the MSNBC […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Nearly every online marketer is concerned with transparency and brand safety.  These seem to be the biggest roadblocks to brands embracing display.  A […]

Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise GSN provides a means for advertisers to reach and target their best customers on a per store basis […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Dollars Coming Brand dollars are coming online in a big way if Unilever CMO Keith Weed is to be believed. ClickZ’s Zach Rodgers covered the conference and says Weed suggested digital budgets will double in the coming year. Rodgers writes, “In some countries, […]