Resources
Resources || View Twitter Directory || View Ecosystem Links
This is an ever-growing list of resources related to the world of digital media optimization. (Have a suggestion on a new resource? Email us at resources at adexchanger dot com.)
- 2011 Predictions From The Ecosystem - AdExchanger.com
- AdExchanger.com Sept-December 2010 Report - AdExchanger.com
- AdExchanger.com May-August 2010 Report - AdExchanger.com
- AdExchanger.com January-April 2010 Report - AdExchanger.com
- AdExchanger.com 2009 Year-End Report - AdExchanger.com
- Ad Serving 101, Revised - April 2007 (PDF) - Eric Picard
- The Challenge of Scaling an Adserver - Mike On Ads
- The State Of Digital Ad Operations (PDF) - Operative and DM2PRO
- At-Risk Management – How Every Ad Ops Department Should Start Their Day - Ad Ops Insider
- Why do Publishers and Marketers have Separate Ad Servers? - Ad Ops Insider
- Ad serving explained - Inside AdSense
- Artemis Attribution Weighting Managing The Purchase Funnel (PDF) - Havas Digital's Media Contacts
- Beyond Impressions and Clicks: New Metrics for Measuring the Effectiveness of Display Advertising Campaigns (PDF) - Channel Intelligence
- Changing How the World Sees Digital Advertising (sign-up required) - comScore
- DoubleVerify Trust Index (sign-up required) - DoubleVerify
- Engagement Mapping: A new measurement standard is emerging for advertisers (PDF) - Atlas Solutions
- The Forrester Wave: Interactive Attribution, Q4 2009, Forrester Research, Inc., October 2009 (PDF - sign-up required) - Forrester Research
- Q2 2010 Online Advertising Safety Report (PDF - sign-up required) - AdSafe Media
- Trends Of Time And Attention In Online Advertising (PDF) - Eyeblaster
- Audience Selling For Publishers (signup required) - PubMatic
- White Paper | Five ways to use syndicated research to measure advertising effectiveness (PDF - signup required) - Experian Simmons DataStream
- Internet, Broadband, and Cell Phone Statistics - survey from November 30 to December 27, 2009 (PDF) - Pew Internet
- Newspaper Sites September 2010 - Newspaper Association of America and Nielsen Online
- Top 50 U.S. Web Properties for August 2010 - comScore Media Metrix
- Top 50 U.S. Web Properties for March 2012 (PDF) - comScore Media Metrix
- Demographics Explain Who, but Psychographics Explain Why - Run of Network blog
Behavior Targeting, Retargeting
- Behavioral Targeting and the World of Data Driven Advertising (pres for B2B publishers) (PowerPoint) - Chris Hulse, Inflection Point Media
- Year in review: Remarketing delivers better ads, better performance - Inside AdWords blog, Google
- A Simple Tutorial on Conjoint and Cluster Analysis (Slideshare) - Iterative Path
- Retargeting Success: A Guide to Getting Results with Personalized Retargeting (PDF download. Sign-up required) - ChoiceStream
- Targeting Evolution (View and download PDF.) - Sarah Fay, former CEO, North America at Aegis Media
- 2009 Consumer New Media Study (sign-up required) - Cone, Inc.
- Digital Challenge: Being Greater with Data (PDF) - Microsoft
- Top U.S. Web Brands and Parent Companies for October 2009 - Nielsen
- Cookie Deletion White Paper - ComScore
- Understanding the Impact of Cookie Deletion on Web Metrics - White Paper (PDF) - Atlas Solutions
- Flash Cookies Explained - ghacks.net
- Cookie Corrected Audience Data - White Paper, 2008 (PDF) - Quantcast
- De-duplication Survey Study - White Paper, 2009 (Link to post with PDF) - Tag Man
- Latency Case Study - White Paper, 2009 (Link to post with PDF) - Tag Man
- The IBM Global CMO Study (registration) - IBM
- Forrester's "Hadoop Solutions" Wave Report (registration) - Forrester (via IBM)
- Big Data: The next frontier for innovation, competition and productivity (PDF) - McKinsey & Company
- Cross-Industry Study (sign-up required) - Krux Digital
- The Many Data Hats a Company can Wear - Ghostery/Better Advertising
- Whitepaper: Data Management Platforms Demystified (sign-up required) - BlueKai
- Whitepaper: Data Management Platforms For Publishers (PDF) - BlueKai
- The 2011 Digital Marketer: Benchmark and Trend Report (sign-up required at bottom) - Experian
- Disintermediation of Online Display Advertising (Link to blog post with PDF) - From Darren Herman of Varick Media Management
- Display Advertising Industry Reference Wiki - AppNexus
- 2008 Display Ad Benchmarks (PDF) - DoubleClick
- 2010 Collective Display Advertising Study (PDF) - Collective
- Ad Revenue Report with Display Ad Ecosystem - PubMatic
- Adify Vertical Gauge Report - Q2 2010 CPMs (PDF) - Adify
- Client Briefing July 2011 (PDF) - The Jordan Edmiston Group Inc.
- Digital Media Index (sign-up required) - Solbright
- IAB Mid-Year Spending Report 2010 (PDF) - IAB
- Interactivity Over Clicks (PDF) - Lotame
- Keys to Online Display Advertising (on SlideShare - for download) - eMarketer
- Quarterly Online Advertising Market Report: Emerging Trends & Landscape (sign-up required) - Rubicon Project
- The Data‐Driven Web: Targeting, Optimization and the Evolution of Online Display Advertising (PDF - registration required) - Winterberry Group
- The State of Digital Display (PDF - registration required) - Kathryn Koegel, Primary Impact
- U.S. Online Display Advertising Spending 2008-2013 - eMarketer
- Unicast US Analytics Benchmark Report Q1 2011 - Unicast
- Forrester Wave Report on Email Marketing Vendors - Forrester (via Responsys)
- Agency Trading Desk, Basics Marketers Need to Know & Questions to As (PDF) - ANA
- 2010 Outlook Report (PDF) - Razorfish
- The Race For The Digital Marketing Hub: Version 1.2 (PDF) - Dan Salmon, BMO Capital Markets
- IAB 2010 Presentation: Brand Advertising Online and The Next Wave of M&A - Jordan, Edmiston Group, Inc.
- IAB 2010 Presentation: Parsing The Mayhem: Developments In The Advertising Technology Landscape - GCA Savvian
- LUMA Partners Ad Ecosystem Map - Terence Kawaja, LUMA Partners
- Internet Trends 2011 - Kleiner Perkins Caufield Byers: Mary Meeker, Liang Wu
- Review Of The Digital Advertising Ecosystem - Greg Stuart
- The 2009 U.S. Digital Year in Review - comScore Media Metrix
- US Interactive Marketing Forecast, 2009-2014 (requires signup) - Omniture
- One-sheeter from DoubleClick on Their 2.0 Ad Exchange (PDF) - Google
- Ad Exchanges, Targeting and Optimization (PDF) - Gridley & Co.
- Peeking Inside The Black Box Of Demand-Side Platforms And Exchanges (SlideShare presentation) - Adam Cahill, Hill-Holliday
- The Forrester Wave: Demand-Side Platforms, Q4 2011 - (via MediaMath) Forrester Research
- The Forrester Wave: SSPs, Q4 2011 - (via Admeld) Forrester Research
- DECODE Ad: Tech - BlueKai
- Display Advertising Glossary - AppNexus
- Interactive advertising terms - IAB
- Learning About Network Theory - Bradford Cross
- Networks & Exchanges Quality Assurance Guidelines (with Glossary) - IAB
- BlueKai Pulse Report for December 2009 (PDF) - BlueKai
- BlueKai Pulse Report for February 2011 (PDF) - BlueKai
- Qualified Lead Demographics & Online Information Preferences of For-Profit College Leads (PDF) - EduDirectResponse
Mobile Display
- HTML5 Apps: Positioning with Geolocation - Mobiletuts+
- Millenial Media Monthly "Scorecard" (PDF - sign-up required) - Millenial Media
- Mobile Display Advertising - Not Just Tiny Banners - Breakpoint Digital
- Mobile Display Advertising Ecosystem Map - Marc Theerman, AdMeld
- Razorfish Case Study (PDF) - Google
- U.S. Mobile Advertising Spending 2008-2013 - eMarketer
- CPA Performance Trends On the Google Content Network - Google, April 2009
- What are the seminal papers in distributed systems? - Quora
- X+1 whitepaper: "What Is Optimization" (Registration required)
- DAA Expands Self-Regulatory Framework Beyond OBA - 2011 -Digital Advertising Alliance
- UK Office of Fair Trade Behavioral Advertising Study - 2010 (PDF) - UK Office of Fair Trade
- U.S. Federal Trade Commission Complaint "On The Matter of Real-Time Targeting and Auctioning, Data Profiling Optimization, and Economic Loss to Consumers and Privacy" - 2010 (PDF) - DemocraticMedia.org
- Agency RTB Landscape - Admeld - 2011 (PDF - signup required) - AdMeld
- Getting Real - Ad Exchanges, RTB, and the Future of Online Advertising (PDF) - DeSilva+Phillips
- Online Video RTB Primed For Dramatic Growth (sign-up required) - Forrester Research (via SpotXchange)
- Mechanics of RTB - The Rubicon Project
- Real-Time Bidding From the Publisher Perspective - PubMatic
- RTB Hits The Mainstream (2011 - sign-up required) - AdMeld
- RTB Part I — What is it? - Mike On Ads
- RTB Part I — Follow Up - Mike On Ads
- RTB Part II — Supply supply supply! - Mike On Ads
- RTB Serving Speed - Mike On Ads
- RTB Part III — Cookies & User Data - Mike On Ads
- Video: Learn how real-time bidding is defined and trends in RTB in under one hour - IAB Interactive Insights Webinar (on DoubleClick For Publishers blog)
- An online marketer's guide to the full product life cycle - Eric Picard, TRAFFIQ
- The Effects of Display Media On Search Traffic - Efficient Frontier, August 2009
- Display Advertising Impact: Search Lift and Social Influence (PDF) - Stanford University
- Infographic: How Online Display Advertising Affects Search - Yahoo!
- Search & Display: A Powerful Combination - research (sign-up required) - Eyeblaster
- Search and Display White Paper - Yahoo!
- Whither The Click - Discusses the positive affect of display advertising - Comscore, November 2008
- OpenX study on Direct Ad Selling Practices (sign-up required) - OpenX
- Dynamic Logic's Ad Reactions 2009 study - Dynamic Logic
- Boston Consulting Group's Busby Reviews The Data Stack - AdExchanger.com
- The Advertising Technology Stack - Brian Tomasette
- The Geo Stack - Chris Dixon
- Online Video RTB Primed For Dramatic Growth (sign-up required) - Forrester Research (via SpotXchange)
- Digital Video Advertising Trends: 2012 - BREAK Media
- Mixpo Whitepaper: The New Normal for Promoting Tune-In - Mixpo
- An Inside Look at Demand Side Perceptions of Digital Video Advertising, 2011 (PDF) - IAB
- 2011 State of the Industry Report (PDF) - Yume and DIGIDAY
- Quarterly Joint Research Report, Q2 2010; Special Feature: Brand Marketers & On-Site Video Initiatives - TubeMogul and BrightCove
- BrightRoll 2011 Video Advertising Report - BrightRoll
Venture Capital, Entrepreneurialism
- How To Pitch A VC (Slideshare) - Dave McClure
- Perfecting Your Pitch (PDF) - Guy Kawasaki
- The Essential Startup Reader: 10 Lessons in Entrepreneurship - Om Malik
- The Science-ification of Media (video) - Terence Kawaja, LUMA Partners
- The Web Of Ad Technology Funding - Brent Halliburton (on AdExchanger.com)
