Resources


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Below is a collection of AdExchanger's latest evergreen information resources, must-read news coverage, and incisive analysis related to the world of digital marketing.  

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battle.illo.355x300The Book Of Fraud: A Marketer's Guide To Bots, Fake Domains And Other Dirty Deeds In Online Advertising

The rise of automation has made the ad-buying and selling process more informed and efficient, but it’s also provided an outlet for fraudsters to profit. After all, if machines conduct more transactions that used to take place between two humans over the phone, there’s less human oversight. - December 2014

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