Resources
This is an ever-growing list of resources related to the world of digital media optimization. (Have a suggestion on a new resource? Email us at resources at adexchanger dot com.)
From AdExchanger.com
- AdExchanger.com 2009 Year-End Report - AdExchanger.com
Attribution And Verification
- Artemis Attribution Weighting Managing The Purchase Funnel (PDF) - Havas Digital's Media Contacts
- Beyond Impressions and Clicks: New Metrics for Measuring the Effectiveness of Display Advertising Campaigns (PDF) - Channel Intelligence
- Breaking The Google Habit - Enquiro
- Engagement Mapping: A new measurement standard is emerging for advertisers (PDF) - Atlas Solutions
- The Forrester Wave™: Interactive Attribution, Q4 2009, Forrester Research, Inc., October 2009 (PDF - sign-up required) - Forrester Research
- Q4 2009 Online Advertising Safety Report (PDF - sign-up required) - AdSafe Media
- Trends Of Time And Attention In Online Advertising (PDF) - Eyeblaster
Audience
- White Paper | Five ways to use syndicated research to measure advertising effectiveness (PDF - signup required) - Experian Simmons DataStream
- Internet, Broadband, and Cell Phone Statistics - survey from November 30 to December 27, 2009 (PDF) - Pew Internet
- Newspaper Sites Q3 2009 - Newspaper Association of America and Nielsen Online
- Top 50 U.S. Web Properties for November 2009 - comScore Media Metrix
Behavior Targeting, Retargeting
- Behavioral Targeting and the World of Data Driven Advertising (pres for B2B publishers) (PowerPoint) - Chris Hulse, Inflection Point Media
- Retargeting Success: A Guide to Getting Results with Personalized Retargeting (PDF download. Sign-up required) - ChoiceStream
Brands
- 2009 Consumer New Media Study (sign-up required) - Cone, Inc.
- Digital Challenge: Being Greater with Data (PDF) - Microsoft
- Top U.S. Web Brands and Parent Companies for October 2009 - Nielsen
Cookies
- Cookie Deletion White Paper - ComScore
- Understanding the Impact of Cookie Deletion on Web Metrics - White Paper (PDF) - Atlas Solutions
- Cookie Corrected Audience Data - White Paper, 2008 (PDF) - Quantcast
- De-duplication Survey Study - White Paper, 2009 (Link to post with PDF) - Tag Man
- Latency Case Study - White Paper, 2009 (Link to post with PDF) - Tag Man
Disintermediaton
- Disintermediation of Online Display Advertising (Link to blog post with PDF) - From Darren Herman of Varick Media Management
Display
- 2008 Display Ad Benchmarks (PDF) - DoubleClick
- Ad Revenue Report with Display Ad Ecosystem - PubMatic
- Adify Vertical Gauge Report - Q3 CPMs (PDF) - Adify
- Interactivity Over Clicks (PDF) - Lotame
- Quarterly Online Advertising Market Report: Emerging Trends & Landscape (sign-up required) - Rubicon Project
- The Data‐Driven Web: Targeting, Optimization and the Evolution of Online Display Advertising (PDF - registration required) - Winterberry Group
- The State of Digital Display (PDF - registration required) - Kathryn Koegel, Primary Impact
Industry Overviews
- IAB 2010 Presentation: Brand Advertising Online and The Next Wave of M&A - Jordan, Edmiston Group, Inc.
- Economy + Internet Trends 2009-2010 - Morgan Stanley: Mary Meeker, Scott Devitt, Liang Wu
- The 2009 U.S. Digital Year in Review - comScore Media Metrix
- US Interactive Marketing Forecast, 2009-2014 (requires signup) - Omniture
Exchange
Glossary
- Interactive advertising terms - IAB
- Networks & Exchanges Quality Assurance Guidelines (with Glossary) - IAB
Intent Data Insights
- BlueKai Pulse Report for December 2009 (PDF) - BlueKai
Mobile Display
- Millenial Media Monthly "Scorecard" (PDF - sign-up required) - Millenial Media
- Razorfish Case Study (PDF) - Google
Optimization
- CPA Performance Trends On the Google Content Network - Google, April 2009
- X+1 whitepaper: "What Is Optimization" (Registration required)
Real-Time Bidding
- Media Buying Goes Real Time (PDF - signup required) - AdMeld
- Real-Time Bidding From the Publisher Perspective - PubMatic
- RTB Part I — What is it? - Mike On Ads
- RTB Part I — Follow Up - Mike On Ads
- RTB Part II — Supply supply supply! - Mike On Ads
- RTB Serving Speed - Mike On Ads
- RTB Part III — Cookies & User Data - Mike On Ads
Search & Display
- The Effects of Display Media On Search Traffic - Efficient Frontier, August 2009
- Search & Display: A Powerful Combination - research (sign-up required) - Eyeblaster
- Whither The Click - Discusses the positive affect of display advertising - Comscore, November 2008
Selling Practices
- OpenX study on Direct Ad Selling Practices (sign-up required) - OpenX
Social Media
- Dynamic Logic's Ad Reactions 2009 study - Dynamic Logic
The Stack
- The Advertising Technology Stack - Brian Tomasette
- The Geo Stack - Chris Dixon
Video
- Q1 – Q3 2009 Video Ad Metrics Report (PDF) - Yume
Venture Capital, Entrepreneurialism
- How To Pitch A VC (Slideshare) - Dave McClure
- Perfecting Your Pitch (PDF) - Guy Kawasaki
- The Essential Startup Reader: 10 Lessons in Entrepreneurship - Om Malik
